About the job
At TextNow, we champion the belief that communication should be accessible to all. As the leading provider of free phone services in the nation, we are transforming the way people connect. Our team consists of innovative thinkers who approach challenges with a blend of optimism and critical insight.
We invite you to join our mission to eliminate barriers to communication, fostering an open dialogue for individuals everywhere.
As we fortify a contemporary brand strategy aimed at enhancing visibility, cultural significance, and sustainable growth, we are on the lookout for a Director of Brand Marketing to spearhead and refine TextNow’s brand presence across all channels, including paid, earned, and owned media.
This is a crucial leadership position at a transformational stage in our journey. You will play a pivotal role in defining TextNow's cultural footprint, responsibly amplifying brand awareness, and creating a lasting brand identity that prioritizes long-term impact over immediate conversions.
Your responsibilities will include:
- Leading brand positioning and integrated marketing campaigns.
- Crafting strategies for brand awareness and media planning.
- Managing a team consisting of a Social Media Specialist and Communications Manager, adopting a hands-on coaching approach.
- Shaping strategic briefs, guiding creative processes, collaborating on media strategies, managing agency relationships, and driving quantifiable results.
Your mandate is straightforward: cultivate a brand engine that resonates culturally, reinforces trust and credibility, and supports long-term growth for both consumer and B2B markets.