About the job
PENN Entertainment, Inc. stands as North America’s premier provider of integrated entertainment, sports content, and casino gaming experiences. We offer everything from vibrant casinos and racetracks to engaging online gaming, sports betting, and compelling entertainment content, ensuring we deliver the experiences that our customers desire, precisely when and where they want them.
We are continually seeking individuals who are driven by a passion for innovating and delivering state-of-the-art online gaming and sports media products. Through our platforms like Hollywood Casino, theScore Bet Sportsbook, and theScore media app, we are excited to redefine the possibilities in our industry. Our cutting-edge platforms are fueled by proprietary in-house technology, a cornerstone of PENN’s omnichannel gaming and entertainment strategy.
Joining PENN Entertainment’s digital team means you will work on these innovative platforms through theScore and PENN Interactive while being part of a company dedicated to your career advancement. We are committed to supporting your growth as you develop new skills and explore exciting opportunities.
With locations throughout North America, you can shape your future with PENN Entertainment from wherever you are. If you are ready to challenge the norms in gaming, media, and entertainment, we want to hear from you.
About the Role & Team
The Director of CRM is a pivotal leadership position within the Penn Interactive Sportsbook and Online Casino Marketing team, responsible for shaping and implementing comprehensive customer lifecycle strategies across all product verticals. In this role, you will spearhead CRM initiatives that ensure the right promotional offerings reach the appropriate customer segments at the optimal times, leveraging data-driven insights and automation to enhance personalized engagement and maximize customer lifetime value.
Your primary objective is to elevate customer lifetime value through increased engagement and retention. A data-centric approach will guide your strategic planning. You will possess proven expertise in developing sophisticated personalization at scale, automation, strategic marketing, and technological innovation, while also ensuring a cohesive omnichannel player experience amidst evolving communication channels and fostering a robust test-and-learn culture.
About the Work
- Lead the development, execution, and management of a robust CRM strategy, including automated segmented lifecycle campaigns that drive re-engagement.

