About the job
At bunq, we are not merely developing a banking application; we are revolutionizing the global financial experience and empowering individuals to achieve financial independence. As a Digital Marketing Specialist focused on App Store Optimization (ASO), you will be pivotal in enhancing our app's visibility and attracting new users from app stores worldwide. Your expertise in app store dynamics will help ensure that millions of potential users discover and embrace bunq.
In this role, you will be essential in expanding our user base by refining our presence on both the Apple App Store and Google Play Store, tackling the challenge of distinguishing ourselves and drawing in high-quality users in a competitive landscape.
Lead and implement our comprehensive organic ASO strategy, encompassing keyword research, metadata optimization, and creative enhancements to elevate our rankings in various markets.
Engage in a perpetual cycle of data-driven experimentation, utilizing A/B testing for elements such as icons and screenshots to systematically enhance our store conversion rates.
Collaborate closely with our paid acquisition team to devise high-converting, message-aligned custom product pages and store listings that amplify our advertising efforts.
Drive our ASO initiatives as we broaden our reach into international markets, tailoring our strategy to accommodate local languages, cultural nuances, and search behaviors.

