About the job
At SpyCloud, we are dedicated to creating a safer internet by disrupting the criminal underground. Our innovative solutions prevent cyberattacks and safeguard over 4 billion accounts globally. The dynamic field of cybersecurity offers an exhilarating and transformative environment, making SpyCloud an exceptional workplace for those passionate about combating cybercrime. If you're eager to align your career with a meaningful mission, your search ends here!
Role Overview:
The Demand Generation Manager, Campaign Operations is pivotal to our growth strategy, leading campaigns in collaboration with our campaign producer, paid media, field marketing, and content teams to generate a robust sales pipeline. Reporting directly to the Senior Director of Growth Marketing, we seek a meticulous and execution-driven marketer who comprehends intricate B2B sales funnels and will enhance our omni-channel campaign initiatives.
Key Responsibilities:
- Campaign Management:
- Oversee campaign calendars to guarantee timely delivery of crucial messages to targeted audiences.
- Utilize segmentation and targeting strategies to ensure campaigns effectively reach the right buyers.
- Conduct quality assurance on campaign assets.
- Test and refine tactics across ABM and intent-based platforms.
- Transform successful strategies from one channel into repeatable, cross-channel playbooks.
- Performance & Optimization:
- Analyze campaign performance and proactively recommend optimizations and insights to Marketing and SDR leadership, ensuring priority on in-market accounts.
- Conduct A/B testing on subject lines, CTAs, landing page content, and audience segments, leveraging insights for future initiatives.
- Audience & Targeting:
- Manage the intake process for Marketing Operations, facilitating audience builds across campaigns, including account-based marketing, webinars, and event outreach.
- Collaborate with the content team to align campaign materials with buyer stages and personas.
- Process & Scale:
- Maintain campaign intake processes and establish repeatable campaign playbooks for high-frequency programs.
- Coordinate dependencies across programs to ensure campaign cohesion within the marketing calendar.
- Act as the operational contact for the Marketing team.
- Identify and mitigate bottlenecks, conflicting priorities, and dependencies.