About the job
The Creative Head will spearhead the creative and strategic vision across a variety of design initiatives. This pivotal role focuses on defining the approach to design challenges rather than merely producing individual elements. The individual will shape the exploration of design issues, effectively framing and presenting them.
They will determine the exploration paths, assess the breadth of creative avenues to pursue, and establish boundaries for the team. By enhancing the quality of critical thinking, storytelling, and executive presence, they will elevate the studio's reputation as a respected strategic partner to leadership.
Key Responsibilities
1. Design Leadership & Direction
- Establish the overall strategy for tackling complex design issues across various projects, including:
- Defining the design challenge
- Identifying potential opportunities
- Deciding the number and type of creative paths to explore
- Setting standards for quality in thought and execution
- Guiding designers and researchers with clear creative intent rather than prescriptive measures.
- Delivering structured, high-quality critiques that refine thinking, enhance results, and foster team capabilities.
- Maintain consistency in Studio 5B’s approach to design across diverse domains and stakeholders.
2. Presentation Development & Narrative Crafting
- Oversee the structure and narrative of essential design presentations.
- Determine the manner in which design work is unveiled, organized, and contextualized for varying audiences.
- Transform intricate research and design endeavors into succinct, engaging executive narratives.
- Raise presentation standards to ensure design work is not only viewed but understood, trusted, and acted upon.
3. Engagement with Stakeholders & Leadership
- Serve as a senior design partner to business leaders, department heads, and executive teams.
- Facilitate discussions that assist stakeholders in grasping:
- What constitutes effective design
- How design enhances outcomes beyond mere aesthetics
- Where design provides significant leverage in decision-making
- Confidently challenge briefs and expectations while preserving trust and credibility.
4. Building Studio Reputation & Design Maturity
- Contribute significantly to enhancing Studio 5B’s internal reputation as a premier design partner.
- Represent the studio in senior forums and leadership discussions.
- Assist in defining and communicating a unique design perspective.

