About the job
Your Role
Join Future's Creative team as a Branded Content Creative, where your imagination and passion for storytelling will help shape our clients' narratives. This pivotal position involves developing, pitching, and creating engaging, high-quality branded content that resonates with audiences and achieves impactful results across diverse platforms. You will report directly to the Senior Branded Content Creative and will be recognized as a storyteller with a keen eye for visuals and a thorough understanding of emerging trends in social media.
Key Responsibilities
Client and Agency Engagement
- Work closely with editorial, sales, and planning teams to establish branded content objectives, ensuring alignment with overarching business goals and brand identity.
- Generate, present, and refine a continuous flow of creative concepts for branded content across a variety of formats, including video, articles, infographics, social media campaigns, interactive experiences, and podcasts.
Content Delivery and Production
- Oversee the creative realization of approved concepts, including scriptwriting, storyboard development, copy drafting, and providing effective creative guidance to both internal and external production partners such as videographers, designers, and writers.
- Ensure timely delivery throughout the comprehensive content production process, maintaining the highest quality standards.
- Act as an internal authority on best practices for branded content, LLM discovery content, social media, video, and more.
Preferred Experience
- Proven experience in a creative capacity, particularly in branded content, content marketing, or digital advertising.
- A strong portfolio showcasing successful and engaging branded content across multiple media formats, especially video and social-first content.
- Outstanding writing, editing, and verbal communication abilities with a knack for crafting compelling narratives.
- Familiarity with creative production processes and a comfort level in providing actionable feedback throughout pre-production, production, and post-production stages.
- Comprehensive knowledge of current digital content trends, social media platforms, and best practices for content distribution.

