About the job
Join AbbVie, where our talented and innovative marketing team is pivotal in shaping strategic direction and driving product success. As we expand our oncology division, we seek creative minds to help us make a significant impact on the lives of cancer patients. Our inclusive culture fosters trust, individual growth, and a sense of joy in our work. We invite you to explore your passion and contribute to our mission of delivering exceptional value to our customers.
Role Overview:
As the Associate Director of Marketing for Oncology, you will spearhead the marketing strategy for our brand(s), providing leadership and influence across the organization. Your expertise in data analytics and strategic thinking will guide you in managing the marketing function, with a strong focus on financial performance and collaboration with internal and external partners.
Key Responsibilities:
- Develop and implement comprehensive brand strategies, including market research and strategic planning.
- Analyze oncology market trends to integrate patient insights into ongoing marketing plans.
- Create effective marketing strategies that resonate with senior leadership and align with our business goals.
- Identify and segment target audiences, ensuring optimal marketing positioning.
- Design impactful promotional materials to support our strategic objectives.
- Lead and coordinate efforts with cross-functional teams and external agencies to execute key marketing initiatives.
- Continuously assess the effectiveness and efficiency of promotional efforts, utilizing data to drive strategy.
- Collaborate with market research and analytics teams on primary and secondary research projects.

