About the job
Who We Are:
Burson, a part of WPP, is a premier global communications agency dedicated to enhancing client value through reputation management. Our specialized teams leverage industry-leading technologies and innovative creativity to empower brands and businesses to redefine their reputation as a strategic advantage for future success. At Burson, you will join a global network of lifelong learners who thrive on the cutting edge of innovation.
WPP (LSE/NYSE: WPP) stands as the trusted growth partner for the world's foremost brands. We combine advanced media intelligence and data solutions, exceptional creativity, next-generation production, transformative enterprise solutions, and expert strategic counsel within a single entity — driven by outstanding talent and our agentic marketing platform, WPP Open, to guide our clients through change, seize opportunities, and achieve transformative growth. For further details, please visit WPP.com.
For more insights, check out bursonglobal.com and follow us on LinkedIn and Instagram.
Role Overview:
Burson India is on the lookout for a data-centric professional based in Gurugram, capable of bridging the divide between traditional and social media to provide an integrated perspective on brand positioning. As an Account Manager in the Analytics team, you will play a pivotal role in redefining reputation as a strategic asset for our clients. Your objective is to convert raw data into insightful, actionable strategies that inform high-level communication approaches and cutting-edge content marketing initiatives. You will serve as an internal consultant, guiding teams on innovative measurement techniques while ensuring our global and local clients remain ahead of market trends.
Key Responsibilities:
Data Management & Strategic Analysis
- Insight Generation: Analyze quantitative and qualitative data from PR and social media to refine brand strategy and discern target audience behaviors.
- Strategic Reporting: Develop and execute data collection and reporting strategies to inform decision-making.

