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Integrated Marketing Manager at AEG | San Francisco

AEG WorldwideSan Francisco, CA
On-site Full-time $76K/yr - $100K/yr

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Experience Level

Manager

Qualifications

The Integrated Marketing Manager (IMM) will spearhead the development and execution of integrated marketing strategies for shows within the region. Collaborating closely with artist managers, agents, and marketing teams, the IMM will craft effective marketing plans tailored to target demographics, driving conversions for each event. This role demands constant communication with talent buyers and local leadership to ensure best practices are upheld across email, social media, media buying, Customer Relationship Management (CRM), and reporting methodologies. Additionally, the IMM will be tasked with budget management, tracking expenditures to ensure accurate fund allocation. This role involves overseeing multiple budgets and implementing media strategies that effectively convey the right message to the right audience at the right time to maximize ticket sales. The IMM will also analyze return on investment and advertising spending, utilizing centralized tools to measure success metrics.

About the job

About AEG Worldwide

AEG Worldwide is a leader in the sports and live entertainment industry, known for its unparalleled commitment to innovation and community engagement. With a focus on sustainability and diversity, AEG creates unforgettable experiences through a global network of venues and events.

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