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Influencer Marketing Team Lead

AnyMind GroupSingapore
On-site Full-time

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Experience Level

Manager

Qualifications

Qualifications Proven experience in influencer marketing or related fields, ideally in a leadership role. Strong understanding of the Southeast Asian market and digital marketing trends. Excellent communication and interpersonal skills. Ability to work collaboratively across teams and manage multiple projects effectively. Proficiency in analytics tools to measure campaign performance and ROI.

About the job

Join Our Team as an Influencer Marketing Team Lead

We are looking for a seasoned and innovative Influencer Marketing Team Lead to drive our influencer marketing initiatives in Singapore and manage regional operations across Southeast Asia (SEA). This pivotal leadership position demands a proactive individual capable of crafting and executing effective influencer strategies, mentoring high-achieving teams, and delivering measurable outcomes for our clients. Your leadership will be key in strengthening AnyMind Group's presence in the influencer marketing arena in Singapore.

Key Responsibilities

Strategic Leadership & Planning:

  • Design and implement a robust influencer marketing strategy for Singapore, in line with local market trends and organizational goals.
  • Develop and manage the regional influencer marketing execution strategy for SEA, ensuring alignment with broader business objectives.
  • Identify, assess, and prioritize promising influencer partnerships and opportunities within Singapore and SEA in collaboration with the Regional Partnership team.
  • Serve as a leading voice in influencer marketing, representing AnyMind Group at local events and industry discussions.

Team Leadership & Development:

  • Guide, mentor, and motivate the Singapore-based Influencer Marketing team, nurturing a culture of creativity, accountability, and continual enhancement.
  • Oversee and direct the regional SEA Influencer Marketing Execution team, providing strategic guidance, operational support, and performance monitoring for regional initiatives.
  • Establish clear objectives and KPIs for both local and regional team members, offering ongoing support and constructive feedback.
  • Promote a collaborative and high-achieving environment across both teams.
  • Ensure departmental operational profitability to maximize performance.

Campaign Execution & Relationship Management:

  • Supervise the influencer team in executing marketing campaigns in Singapore.
  • Guarantee the efficient execution of regional influencer marketing projects by the SEA execution team, meeting client goals and deadlines.
  • Build and maintain relationships (with the sales team) with key clients, including brands and agencies, for influencer marketing projects.
  • Collaborate with C-suite stakeholders on strategic influencer marketing initiatives as necessary.

Cross-Functional Collaboration:

About AnyMind Group

AnyMind Group is a leading marketing technology company that empowers businesses to grow through innovative digital solutions. With a focus on performance-driven marketing and influencer partnerships, we are dedicated to delivering exceptional results for our clients across Southeast Asia.

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