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Head of Marketing at DualEntry | New York City

DualEntryNew York City, New York, United States
On-site Full-time
Position filled

Experience Level

Senior Level Manager

Qualifications

Qualifications:Proven experience in a senior marketing role, preferably in a tech or fintech environment. Strong understanding of multi-channel marketing strategies and execution. Excellent leadership and team management skills. Ability to analyze data and derive actionable insights to drive marketing performance. Exceptional communication and interpersonal skills. BA/BS degree in Marketing, Business Administration, or a related field.

About the role

About DualEntry

Established in 2024, DualEntry has rapidly emerged as one of the leading AI startups globally, revolutionizing the finance sector.

At DualEntry, we are shaping the future of finance today. The Enterprise Resource Planning (ERP) market is one of the largest in fintech, exceeding $220 billion. Despite this, many companies still rely on outdated on-premise systems, and the industry has lacked new players for over three decades.

Our AI-driven ERP platform empowers accounting teams to work more efficiently. Ranging from businesses with $5M in annual recurring revenue to NYSE-listed companies, clients trust DualEntry to automate tedious data entry tasks with AI. We are transforming the concept of a one-person finance team and eliminating the challenges posed by legacy ERPs from the 1990s.

We operate with a sense of urgency and ownership, moving swiftly to achieve our goals.

Why This Role is Crucial

In just 18 months, we have successfully raised over $100 million from top-tier investors, including Lightspeed Venture Partners, Khosla Ventures, Contrary Ventures, and Google Ventures, alongside more than 20 angel investors who have successfully built, scaled, and exited some of the most influential companies of the past decade.

Our rapid growth is attributed to our quick decision-making and the hiring of an exceptional team from leading tech and accounting firms such as Ramp, Meta, Microsoft, Lyft, PwC, Deloitte, J. P. Morgan, Bloomberg, Sage, Xero, and Intuit. We also welcome talented individuals without big-name logos on their resumes who are eager to prove their capabilities.

Join us during this exciting growth phase as we scale quickly with significant momentum. Be a part of our journey from the beginning.

This is a demanding, hands-on position that requires full ownership. We expect you to champion excellence and elevate our standards.

Your Responsibilities:

As the Head of Marketing, you will spearhead consistent pipeline growth across essential sectors by scaling multi-channel marketing efforts. Your focus will be on generating Marketing Qualified Leads (MQLs), enhancing brand equity, and accelerating buyer conversions through the sales funnel using targeted content, paid initiatives, and website optimization/conversion rate optimization (CRO).

  • Oversee the marketing function comprehensively, from strategic planning to execution.

  • Establish and enhance our brand presence in the market, defining clear positioning and messaging.

  • Drive steady pipeline growth across key verticals.

  • Create targeted content, manage paid programs, and optimize our website for conversions.

  • Generate qualified leads and streamline the buyer journey through the sales funnel.

  • Lead, mentor, and develop a high-performing marketing team.

  • Collaborate across departments with product, sales, and other teams to drive results.

About DualEntry

DualEntry is a dynamic and innovative AI startup focused on transforming the finance sector through cutting-edge technology. Our mission is to modernize the ERP landscape, enabling businesses to operate more efficiently and effectively. Join us as we continue to grow and make a significant impact in the industry.

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