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Head of Marketing at Arch | New York City

ArchNew York City
On-site Full-time

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Experience Level

Senior Level Manager

Qualifications

QualificationsThe ideal candidate will possess a robust background in marketing leadership, with a proven track record in developing effective marketing strategies, particularly in content and brand marketing. Strong analytical skills and experience in demand generation are essential. Exceptional communication and teamwork abilities are needed to collaborate effectively with cross-functional teams.

About the job

Join Our Innovative Team

At Arch, we are revolutionizing the financial technology landscape as a Series B company dedicated to automating private investment management. Our mission is to enhance accessibility, comprehension, and the overall investing experience across diverse asset classes.

Private investments, including venture capital, hedge funds, and private equity, constitute approximately 25% of the investment ecosystem. Traditionally, tracking these investments has been a cumbersome process, often relying on complex spreadsheets and disorganized folders, leading to inefficiencies and potential errors. Arch provides a streamlined solution.

By offering standardized data, documents, and insights through a unified platform, Arch eliminates the need for cumbersome information retrieval from multiple sources. Our goal is to empower investors to make informed decisions, ultimately resulting in improved financial outcomes.

As a rapidly expanding team of over 200 professionals, we proudly serve more than 400 clients, including some of the largest banks, family offices, and financial institutions in the United States. We have consistently doubled our company size each year since our inception and are actively hiring across all departments as we continue to grow.

About the Position

We are on the lookout for a Head of Marketing to spearhead our marketing initiatives and drive strategic direction. This senior-level, hands-on leadership role will focus on content-driven marketing strategies while also prioritizing demand generation. We prefer candidates with a strong brand marketing background.

In this dual capacity as both a strategist and implementer, you will establish a clear vision, actively engage in execution, and oversee the scaling of our marketing team and systems as we grow.

Your Responsibilities

  • Lead the comprehensive marketing strategy in alignment with company goals, collaborating closely with the Chief Revenue Officer and the executive team.

  • Provide thought leadership in Content and Product Marketing:

    • Craft positioning, messaging, narratives, and essential marketing materials.

    • Develop scalable content creation systems.

  • Establish a premier demand management program:

    • Design and execute pipeline-driving campaigns across various channels (including paid media, lifecycle marketing, web conversion strategies, testing, and analytics).

    • Implement clear reporting and tools for tracking marketing performance metrics.

  • Manage field marketing and events:

    • Plan and execute engaging events to enhance brand visibility.

About Arch

Arch is a pioneering Series B financial technology firm that simplifies private investment management. Our innovative platform enhances the investment experience by providing timely data and insights, empowering investors to make better financial decisions.

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