About the job
Profound is revolutionizing the marketing landscape by developing an innovative platform tailored for the era of superintelligence. As artificial intelligence transforms the creation, discovery, and distribution of information, businesses require a new strategy to comprehend and influence AI systems' representations. Profound collaborates with the world's foremost brands, guiding them to navigate and thrive in this transformative age of AI search.
We are seeking a talented GTM Enablement Leader to establish and lead our enablement function from the ground up. This pivotal role will oversee how Profound's Sales, Customer Success, and Partner teams are equipped to excel, encompassing onboarding, training, playbooks, product launches, and continuous field readiness. You will convert a rapidly evolving product and category into clear, scalable, and repeatable processes.
Key Responsibilities
Develop and implement Profound's go-to-market enablement function from inception
Take ownership of enablement initiatives across Sales, Customer Success, Solutions Engineers, and Partners
Design comprehensive onboarding programs that accelerate the ramp-up of new hires in a complex and technical domain
Create go-to-market playbooks for enterprise sales cycles, pilot programs, and market expansions
Collaborate with Product Marketing to translate product positioning into actionable field messaging
Empower the sales team to effectively articulate Profound's unique advantages in AI search and agentic workflows
Lead enablement efforts for new product launches
Provide frontline managers with robust coaching frameworks
Act as the voice of the field in discussions with Product and go-to-market leadership
Define and measure the impact of enablement initiatives, focusing on metrics like ramp time, win rates, and product adoption
Who You Are
7 to 12+ years of experience in go-to-market roles such as enablement, sales, customer success, revenue operations, or product marketing
Proven experience as an initial or early enablement hire, building functions and systems from the ground up
Adept at selling complex, enterprise-level, category-defining products
Skilled in translating AI and technical concepts into tangible business value
Strong systems thinker with a hands-on approach to building
A credible partner to senior sales leaders and executives
Location
This position is on-site at our office in Union Square, NYC, designed for individuals who excel in fast-paced, innovative environments.

