About the job
As the Growth Marketing Operations Lead at famly, you will be the driving force behind our revenue marketing initiatives. Collaborating closely with the Revenue Marketing Director, you will elevate the marketing team by exemplifying what excellence looks like. Your focus will be on generating tangible revenue growth through innovative experimentation, optimizing marketing technology, and executing comprehensive strategies across functions. You will play a pivotal role in connecting various facets of our marketing ecosystem and establishing scalable systems that facilitate sustained growth.
Key Responsibilities
Account-Based Marketing (ABM) & Outbound Programs
Create foundational frameworks for our ABM initiatives and outreach strategies.
Develop scalable processes that enable personalized engagement on a large scale.
Set up measurement frameworks to enhance performance optimization.
Collaborate closely with the marketing automation specialist.
Agency Management
Oversee our paid media agency, establishing clear KPIs and accountability metrics.
Translate business objectives into actionable briefs and enhance campaign performance.
Cross-Functional Revenue Projects
Align with the Revenue Marketing Director on strategic initiatives and independently drive execution.
Lead projects across sales, product, and marketing domains with full ownership.
Ensure stakeholder alignment through effective communication and data-driven storytelling.
Metrics & Analytics
Assist teams in identifying key metrics to support data-driven decision-making.
Partner with our Martech and Data specialists to convert insights into actionable strategies.
Technical Requirements
Collaborate with our Martech specialist to enhance performance through smart integrations, data flows, and automation.
Provide strategic guidance and prioritization in collaboration with our Marketing Automation specialist.
Growth Experimentation & Website Performance
Design and execute systematic experimentation across all digital touchpoints.
Lead Conversion Rate Optimization (CRO) initiatives and develop SEO strategies to maximize organic traffic and conversions.
Establish a regular testing cadence and learning frameworks that foster continuous improvement.

