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Growth Marketing Lead

FLORANew York City
On-site Full-time

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Experience Level

Mid to Senior

Qualifications

What We're Looking For:4+ years of experience in growth marketing or related fields. Strong analytical skills and experience with data-driven decision making. Expertise in digital marketing channels, including SEO, email, and content marketing. Ability to thrive in a fast-paced, collaborative environment.

About the job

Growth Marketing Lead

About FLORA

Discover FLORA — We are at the forefront of innovation, crafting creative tools that empower the new creative class. Our platform serves as an intelligent canvas where superior AI models facilitate professional-grade craftsmanship. With a dedicated team of around 20, we have successfully raised $52 million from distinguished investors including Redpoint Ventures, Hanabi Capital, Menlo Ventures, Justin Kan, and Gabe Whaley, the founder of MSCHF. Our diverse clientele features industry giants across creative sectors, such as Pentagram, Lionsgate, and Nike.

The Role
This is not your typical growth marketing position; we are seeking a visionary leader who will build and continuously innovate our growth engine. At this pivotal juncture for FLORA, characterized by remarkable product-market fit and viral momentum, you will play a crucial role as our sole Growth Marketer. Your responsibilities will encompass both strategic experimentation and impeccable execution, leading our acquisition and activation initiatives that will shape FLORA's future. Your creativity in channel selection and tactical approach will be vital as we navigate uncharted territory in marketing.

Key Responsibilities

  • Spearhead effective paid acquisition strategies to enhance our organic growth efforts.

  • Take ownership of channel strategy and execution for our self-serve business, managing planning, budgeting, and performance metrics.

  • Conduct dynamic experiments across various content and channels, analyzing CAC, CPA, and activation rates to optimize scaling decisions.

  • Collaborate closely with the Product team to refine our website, landing pages, and fundamental conversion pathways.

  • Lead our AEO/GEO and SEO strategies, focusing on keyword research, on-page optimization, programmatic content, and planning.

  • Partner with Product to execute lifecycle email campaigns aimed primarily at boosting sign-ups and activation.

Desired Qualifications

  • A minimum of 4 years of experience in a growth marketing role.

  • Proven track record in driving successful marketing campaigns and initiatives.

  • Exceptional communication skills and a strong team player mentality.

  • A fearless, independent approach to problem-solving and innovation.

About FLORA

FLORA is an innovative company dedicated to developing cutting-edge creative tools that empower professionals in various creative industries. With a strong backing from top investors and an impressive portfolio of clients, we are positioned for significant growth and impact.

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