companyFlo Health, Inc. logo

Growth Marketing Lead (Lifecycle)

Flo Health, Inc.London | Vilnius
On-site Full-time

Clicking Apply Now takes you to AutoApply where you can tailor your resume and apply.


Unlock Your Potential

Generate Job-Optimized Resume

One Click And Our AI Optimizes Your Resume to Match The Job Description.

Is Your Resume Optimized For This Role?

Find Out If You're Highlighting The Right Skills And Fix What's Missing

Experience Level

Manager

Qualifications

Essential:Demonstrable experience in leading user engagement, lifecycle, or CRM initiatives within a product-led organization. Management experience (minimum of 1-2 direct reports), with a capacity to scale the team over time. A strong hands-on operator with a strategic mindset: comfortable engaging with the details of campaigns, analytics tools, and product flows while connecting them to broader objectives.

About the job

Over 500 million downloads. 80 million+ monthly users. A decade of innovation – and our momentum is only growing.

Flo is the leading health & fitness app globally, dedicated to enhancing female health. With a substantial $200 million investment from General Atlantic, we became the first app in our category to attain a $1 billion valuation in 2024 – and we continue to advance.

With 7 million paid subscribers and the highest-rated user experience in the App Store’s health category, we have built a reputation for trust over the past 10 years. We are now creating the next evolution of digital health – powered by AI, prioritizing privacy, and clinically validated – to empower users in understanding their bodies better.

The Role

We are seeking a Growth Marketing Lead to join Flo’s User Engagement team, responsible for enhancing how millions of users discover, adopt, and consistently return to the features and products tailored for them. This role bridges Product and Marketing, taking charge of our strategy to guide users through various CRM channels (including push notifications and email) and in-app placements. You will blend management expertise, strategic insight, and hands-on execution, overseeing 1-2 direct reports while also spearheading your own experiments.

This position is heavily metrics-focused. You will develop a metrics framework to define user engagement and retention measurement, ensuring team-wide adoption for evaluating success across subscription revenue, feature adoption, retention, and CRM performance, using data to continually enhance user engagement strategies.

Indicators of Success in this Role Include:

  • Campaigns and in-app placements that are seamless, personalized, and impactful.
  • Enhanced feature adoption rates, subscription revenue, and retention metrics.
  • A well-defined and widely adopted metrics framework for user engagement across the team.
  • A small yet effective team delivering measurable results.

Your Qualifications

Essential:

  • Demonstrable experience in leading user engagement, lifecycle, or CRM initiatives within a product-led organization.
  • Management experience (minimum of 1-2 direct reports), with a capacity to scale the team over time.
  • A strong hands-on operator with a strategic mindset: comfortable engaging with the details of campaigns, analytics tools, and product flows while connecting them to broader objectives.

About Flo Health, Inc.

Flo is a pioneering health and fitness application dedicated to empowering women through better health insights. With over 500 million downloads and a track record of innovation, we are committed to advancing female health using cutting-edge technology and clinical backing.

Similar jobs

Tailoring 0 resumes

We'll move completed jobs to Ready to Apply automatically.