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Growth Marketing Lead at Arlo | New York City

Arlo HealthNew York City
On-site Full-time

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Experience Level

Mid to Senior

Qualifications

7–12 years of experience in growth, demand generation, or performance marketing. Proven track record in building and executing successful marketing strategies. Strong analytical skills paired with a creative mindset. Experience in managing marketing budgets and understanding ROI analysis.

About the job

Arlo is transforming the health insurance landscape by leveraging AI technology. The current healthcare system is often prohibitively expensive and overly complicated, causing individuals to postpone necessary medical care. We aim to redefine the health insurance experience by becoming a proactive partner that fosters health rather than restricts it. Our AI-driven platform provides ongoing, tailored support to our members—helping them understand their benefits, arrange appointments, access top-notch healthcare, and alleviate financial worries. With a sophisticated risk-pricing engine at our core, Arlo is rapidly gaining traction: we have reached $XXXM in premiums, cover tens of thousands of individuals, and are experiencing a surge in demand from brokers, employers, and partners. Supported by Upfront Ventures, 8VC, and General Catalyst, our team merges extensive industry knowledge (from firms like Palantir and Y Combinator) with the drive to modernize a $1 trillion market.

About the Role

We are seeking an innovative and proactive Growth Marketing Lead to establish and enhance our growth initiatives from the ground up. In this role, you will create and evaluate messaging strategies, conduct impactful experiments across various channels, and convert your insights into scalable campaigns aimed at generating qualified leads and partnerships.

Reporting directly to the CEO, you will work closely with design, product, and sales teams. This position requires a blend of creative storytelling, analytical thinking, and an agile approach to experimentation.

Your Responsibilities

  • Develop and test messaging that resonates with our target demographics—customers, advisors, and partners.

  • Design, implement, and optimize campaigns across both digital and offline platforms:

    • Meta and LinkedIn Advertising

    • Direct Mail Marketing

    • SEO and Content Strategy

    • Creative and landing page testing using Generative AI

  • Conduct rapid experiments to identify the most effective channels and messaging.

  • Collaborate with designers and agencies to create engaging creative materials.

  • Monitor and refine performance metrics across the marketing funnel—from initial awareness to qualified leads.

  • Efficiently manage and allocate an annual marketing budget to maximize learning and return on investment.

Qualifications

  • 7–12 years of experience in growth, demand generation, or performance marketing.

  • Proven track record in building and executing successful marketing strategies.

  • Strong analytical skills paired with a creative mindset.

  • Experience in managing marketing budgets and understanding ROI analysis.

About Arlo Health

Arlo is dedicated to revolutionizing health insurance through cutting-edge AI technology, making healthcare more accessible and less intimidating for everyone.

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