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Global Product Marketing Lead

WiseLondon
On-site Full-time

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Experience Level

Mid to Senior

Qualifications

Proven experience in product marketing or a similar role, ideally within the financial services or tech industry. Strong analytical skills with a keen understanding of market dynamics and customer behavior. Excellent communication and collaboration abilities to work effectively with cross-functional teams. Experience in developing compelling marketing strategies and campaigns that drive engagement and conversion. Familiarity with SEO best practices and digital marketing channels. Ability to adapt to a fast-paced environment and manage multiple projects simultaneously.

About the job

At Wise, we are on a mission to revolutionize the way money moves globally, breaking down borders for individuals and businesses alike. Our goal is to make transferring money instant, transparent, convenient, and ultimately free for everyone. With millions of customers worldwide relying on us to manage their finances, we are committed to simplifying international living.

Your role as the Product Marketing Lead will be pivotal in enhancing Wise's visibility and attractiveness to potential customers. You will oversee the strategic positioning of our brand across various discovery platforms, ensuring that users understand what Wise offers and why it stands out from competitors.

As a vital member of the Discovery product team, you will analyze market trends and customer expectations, aligning our product offerings and content to meet their needs. Collaborating closely with design, research, SEO, and regional teams, you will create compelling value propositions and messaging that drives customer adoption through our website, landing pages, and acquisition channels.

In partnership with the marketing team, you will orchestrate awareness and conversion campaigns that resonate with our target markets. Your expertise will ensure that potential users grasp the benefits of choosing Wise, reinforcing our position as the preferred financial solution.

You will be attuned to customer perceptions of our brand, analyzing feedback and monitoring competitor actions to derive insights that inform our positioning strategies. This intelligence will translate into frameworks that guide our content for both acquisition and onboarding experiences.

About Wise

Wise is a leading global technology company focused on creating the most efficient way to move and manage money worldwide. Our mission emphasizes low fees, high convenience, and speed in financial transactions. Whether facilitating international payments, enabling spending abroad, or assisting businesses in transferring funds, Wise is dedicated to making financial processes simpler and more affordable. Join us in building an innovative network for global money management that is accessible to everyone, everywhere.

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