Global Paid Social Lead

WPP is a partner to leading brands, helping clients grow by combining talent, data, and strong industry relationships. Through its marketing platform, WPP Open, the company supports clients as they adapt to change and pursue new opportunities. WPP Media, the AI-driven media division, brings together media, data, and partnerships to create personalized campaigns at scale. Clients gain clear insights into their media investments and understand the effectiveness of their advertising strategies. More information about WPP Media is available at wppmedia.com. Role overview The Senior Executive, Paid Social, plays a key part in shaping and running targeted social media campaigns for clients. This team focuses on boosting brand engagement and delivering results that can be measured and analyzed. The position calls for both analytical skills and creative thinking to get the most from campaigns across multiple social platforms. What you will do Strategize and execute paid social campaigns designed to increase brand engagement. Optimize campaign performance using data-driven insights. Work across various social media platforms to achieve measurable results. Requirements Strong analytical skills with the ability to interpret data and apply insights. Creative approach to campaign development and problem-solving. Experience managing paid social campaigns is essential. This position is based in London, United Kingdom.

Join our dynamic team at Mediabrands as a Senior Account Executive specializing in Paid Social. In this pivotal role, you will lead innovative social media marketing strategies for our diverse clientele, ensuring exceptional campaign performance and client satisfaction.Your expertise will drive impactful results as you manage client relationships, develop strategic frameworks, and collaborate with creative and analytics teams. This position provides an excellent opportunity to enhance your skills in digital marketing while contributing to our clients' success.

About WPP Media WPP Media is the media operating unit of WPP, bringing together media, data, and partnerships to deliver creative personalization at scale. Using WPP Open and Open Intelligence, clients gain clear insight into the impact of their media investments. WPP Media supports many of the world’s leading brands as they navigate change and pursue growth. More information is available at wppmedia.com. Role Overview Mindshare, part of WPP, focuses on driving growth that benefits clients, people, and the planet. The Senior Account Executive - Paid Social will work closely with the Paid Social Manager to lead client relationships, oversee Paid Social campaigns, and ensure strategic goals are met. This role includes collaboration with creative, data, and PR teams across the WPP network. Main Responsibilities Manage and execute Paid Social campaigns on platforms including Facebook, Twitter, Google, and YouTube, with additional opportunities on LinkedIn, Snap, and Pinterest. Develop media plans that align with specific KPIs. Track and measure digital media using third-party tools such as Double-click Campaign Manager, Adobe Analytics, and Google Analytics. Apply advanced features in native and third-party digital management platforms, including automation, bid rules, audience creation and expansion, and feed integration. Create and run testing strategies to improve campaign performance.

Join Mediabrands as a Senior Account Executive for Paid Social and take your career to the next level! In this dynamic role, you will lead innovative social media marketing strategies for our diverse clientele, ensuring impactful brand presence and engagement. Your expertise in managing social campaigns will be crucial as you collaborate with cross-functional teams to deliver exceptional results.

JOIN OUR TEAMSINE Digital stands at the forefront of the media and technology landscape, specializing in transformative insights for the live entertainment sector. With vibrant offices located in London and New York, we collaborate with prestigious cultural institutions and leading global brands to spearhead digital and AI advancements. Our data-driven marketing strategies empower clients to optimize ticket sales, enhance brand visibility, and cultivate audience engagement.We proudly partner with some of the most renowned productions in the West End and Broadway, alongside esteemed cultural organizations including The Royal Ballet & Opera, Nederlander Theatres, LW Theatres, LW Tickets, and The Royal Court.ROLE OVERVIEWThe Paid Social Account Executive position is perfect for individuals with 6 to 12 months of practical experience in Paid Social advertising, who are seeking to advance their career while possessing a fundamental understanding of campaign execution and performance analysis. You will become part of a nurturing team that provides structured training and close mentorship from an Account Manager, granting you exposure to a diverse array of clients and advertising platforms.This is an exciting opportunity for those eager to enhance their confidence, embrace greater responsibilities, and gain valuable experience in various platforms, performance reporting, and optimization strategies.KEY RESPONSIBILITIESCampaign ManagementAssist in the planning and execution of Paid Social campaigns across platforms such as Meta, TikTok, Snapchat, Pinterest, Reddit, LinkedIn, and X.Construct and execute campaigns, implementing updates under the guidance of your Account Manager.Support audience targeting, creative rotation, budget management, and pacing checks.Ensure campaigns are structured, tracked, and launched in accordance with industry best practices.Performance Analysis & OptimizationConduct daily and weekly budget and performance audits to ensure campaigns are operating effectively.Track key performance indicators including CTR, CPC, CPM, CPA, ROAS, and conversion rates.Assist in implementing optimization strategies by adjusting audiences, budgets, and ad placements.Identify performance trends, risks, or opportunities and communicate them to your manager.Reporting & InsightsContribute to the development of weekly and monthly performance reports while receiving guidance on result interpretation.Engage in post-campaign analysis and quarterly business reviews as part of your professional growth.Learn to write performance commentary that aligns results with client objectives.Strategic SupportAssist Account Managers with research, audience planning, and budget allocation.

About WPP Media WPP is at the forefront of creative transformation, leveraging creativity to foster better futures for our people, planet, clients, and communities. Discover more at wpp.com. WPP Media is a global media collective within WPP. In a world awash with media, we unite the best platforms, talent, and partnerships to create boundless opportunities for growth. Learn more at wppmedia.com. About EssenceMediacom - A Leading WPP Media Brand EssenceMediacom is a pioneering media agency, grounded in analytics and powered by data and technology. We harness the potential of media and creativity to drive groundbreaking results for the world's top brands. Our mission is to help clients navigate the complexities of modern marketing and uncover the breakthroughs they need to resonate with their audience. Our agency is designed for the evolving communications landscape — built on data and technology, focused on people and algorithms, and committed to testing and learning at scale. Role Summary and Impact As the Senior Associate Director of Paid Social, you will play a crucial role within our Media Activation team, spearheading social strategy and supporting the PA Lead while guiding the Social team. You will act as the main point of contact for paid social initiatives for Google Hardware, delivering innovative and category-defining strategies across social channels for both brand and performance. This position demands a profound understanding of paid social best practices, a collaborative approach, and the ability to provide sharp strategic insights. You will be responsible for leading and nurturing a high-performing paid social team dedicated to the Google Hardware product area, ensuring excellence in work quality and client outcomes. Essential Functions/Responsibilities: Oversee strategic implementation and integration of paid social campaigns within broader media strategies. Collaborate with Client Services, Planning, and Activation Leads for effective capacity planning and resource allocation. Lead the development of regional paid social best practices, ensuring global consistency and accountability within the team. Act as the primary contact for all paid social activation discussions with internal and external stakeholders for assigned accounts. Foster strong relationships with clients and key media partners, leading communications and proactively addressing needs.

About Charlotte Tilbury BeautyEstablished in 2013 by the renowned British makeup artist and entrepreneur Charlotte Tilbury MBE, Charlotte Tilbury Beauty has transformed the global beauty landscape by simplifying makeup application for all with a user-friendly, gift-worthy product range. Currently, Charlotte Tilbury Beauty is recognized for its record-breaking achievements across various markets and continues to expand rapidly.In a decade of remarkable growth, Charlotte Tilbury Beauty has emerged as a leading name in the beauty sector, gaining global recognition in over 50 markets and employing more than 2,300 dedicated team members committed to delivering excellence.As a truly international business, Charlotte Tilbury Beauty champions market-leading growth through innovative retail strategies and cutting-edge product launches, all while fostering a culture that embraces challenges, encourages disruptive thinking, and celebrates collective success. The passion that drives this brand is contagious, and we are eager to welcome extraordinary talent who shares our vision and ambition for limitless growth.About the RoleWe are seeking a dynamic Paid Social Executive to enhance our team! In this role, you will implement our global paid social strategy and contribute to growth initiatives under the guidance of a Paid Social Manager. You will collaborate with our performance marketing team and work cross-functionally with various departments (including digital, trade, and global marketing) to create and execute paid social campaigns that support new product launches and ongoing initiatives. In a fast-paced, high-growth environment, you will play a vital role in elevating brand awareness, expanding our customer base, and driving revenue growth. You will report directly to the Paid Social Manager, and this position is ideal for someone looking to broaden their paid social expertise and embrace new challenges. The role is well-suited for individuals who thrive in a dynamic, entrepreneurial setting.As a Paid Social Executive, you will:Support the launch of large-scale global paid social campaigns, including the design, execution, and optimization of international campaigns across various platforms.Work closely with the content and digital design teams, as well as the brand marketing team, to produce top-tier assets for paid social campaigns, aligning with platform best practices and optimizing for local markets.Collaborate with copywriters to develop compelling paid social copy for new product development campaigns and ongoing activities.Oversee the translation process post-asset delivery, coordinating with creatives and copy teams for translations.Integrate global marketing directives into paid social strategies to maximize impact.

About KINESSO KINESSO is a performance marketing agency within IPG Mediabrands. Our teams support agency partners and clients with expertise in optimization, analytics, AI, and experimentation. By bringing together Matterkind, Reprise, and KINESSO, we deliver a wide range of services from performance marketing to data-driven strategies for social platforms and e-commerce growth. We also build custom marketplaces to address specific client needs. KINESSO employs over 6,000 people in more than 60 countries. Our approach is grounded in a strong understanding of consumer behavior. Learn more at www.KINESSO.com.

About WPP MediaWPP serves as the trusted growth partner to the world's foremost brands. With outstanding talent, reliable data and intelligence, and top-tier partnerships, all unified through our innovative marketing platform, WPP Open, we assist clients in navigating change, seizing opportunities, and achieving transformational growth.WPP Media functions as WPP's AI-powered media operating unit, merging media, data, and partnerships to deliver creative personalization at scale. Connected via WPP Open and fueled by Open Intelligence, our clients gain clear insights into the performance of their media investments.To learn more, visit wppmedia.com.About T&P: A Leading WPP Media BrandT&P is among the world's premier full-service creative and media agencies, leveraging talent and technology to drive brand growth. Formed through the integration of The Partnership and mSix Partners, it combines content and distribution into a cohesive, end-to-end marketing solution. Backed by WPP and WPP Media, the agency operates with the agility of an entrepreneurial partner-led mindset, spanning four continents with 45 offices and over $1.2 billion in global billings. As an early innovator with the first-ever AI-generated TV ad for Lexus in 2018, T&P is committed to leveraging AI across all its outputs, with its 1,900 professionals trained on WPP's proprietary AI platform, Creative Studio, to enhance client outcomes.Role Summary and ImpactWe are seeking an experienced Paid Social Manager to join our team and serve as a biddable social expert for one of our largest and most dynamic accounts. You will play a crucial role in planning, executing, and managing all aspects of performance-driven social activation across platforms including Facebook, X, YouTube, Instagram, and Snapchat.

Are you an ambitious and analytical individual looking to take your career in paid social media to the next level? At drool, we are seeking a passionate Paid Social Manager to drive the execution and operational management of our paid media channels, predominantly focusing on Meta, while also working with Google, Pinterest, and TikTok. This role is execution-driven and hands-on, encompassing responsibilities such as campaign setup, maintaining account hygiene, delivering reliable reporting, and supporting disciplined testing.As a key member of our growth team, you will report directly to the Head of Growth and collaborate closely with the Creative Strategist to ensure campaigns are launched accurately, data is reliable and actionable, and the accounts remain organized and scalable in line with increasing spend and testing volumes.This position is ideal for someone who has moved beyond the entry-level stage, possesses strong analytical skills, and is eager to evolve into a more autonomous performance role in the future.Key ResponsibilitiesCampaign Execution & OwnershipLead the comprehensive execution of campaigns across Meta, from initial build to launch, ensuring accurate setup across objectives, budgets, targeting, placements, exclusions, and tracking.Establish and maintain a clear, scalable account structure based on region, funnel stage, audience type, and creative format.Oversee pre-launch QA and ongoing account quality, proactively identifying and resolving setup, delivery, or structural issues.Creative OperationManage the precise launch, rotation, and lifecycle of creative assets throughout campaigns.Monitor creative performance and status (live, testing, fatigued, paused) and proactively highlight insights or issues.Work closely with the Creative Strategist to ensure creative tests are executed accurately, punctually, and yield actionable insights.Performance & OptimizationTrack daily and weekly performance across paid channels, ensuring consistent and reliable reporting.Identify anomalies, inefficiencies, or performance risks proactively.Support structured testing and light optimization within established frameworks, acting as a trusted second set of eyes on account changes and performance trends.

About WPP Media WPP Media is part of WPP, a global growth partner for leading brands. The company brings together talent, data, and collaborative partnerships, all connected through the WPP Open platform. WPP Media specializes in integrating media, data, and partnerships to deliver creative personalization at scale. With Open Intelligence, clients gain clear insight into the performance of their media investments. Learn more at wppmedia.com. Role Overview: Lead Paid Social Strategist This position sits within Openmind, a WPP division focused on transforming Nestlé’s media function across Europe. The team operates under a collaborative agency model, drawing on talent from across WPP. Data, technology, and AI are central to the approach, aiming to maximize the impact of Nestlé's media investments. The Lead Paid Social Strategist will guide the ZEUR account, working closely with category service teams to deliver strategic leadership in Paid Social. The role emphasizes strategic recommendations and consultancy, not campaign activation. Responsibilities span from shaping the social narrative within broader strategies to advising on the integration of Paid, Owned, and Earned media for comprehensive campaign support. Nestlé ZEUR values innovation in Paid Social and seeks leadership that stays current with social trends and developments. What You Will Do Act as the category expert in Paid Social for ZEUR, addressing varied client needs. Support regional digital leadership in evolving and improving paid social offerings. Assist category teams with social media inquiries and related initiatives.

Join Spotlight Sports Group, a leading global media and technology firm specializing in sports betting, horse racing, and fantasy sports. With a talented workforce of over 400 professionals, we proudly manage renowned brands including Racing Post, Pickswise, myracing, and Free Super Tips. Our partnerships with top-tier operators in the betting sector enable us to create exceptional, multilingual digital products and engaging content that captivates and informs customers. Under our umbrella, ICS-digital operates as an international marketing agency, including ICS-translate.Role OverviewThe Social Media & Paid Advertising Executive will spearhead the execution and performance of organic social media content and paid media campaigns tailored for the UK and Ireland markets. This position plays a crucial role in establishing a strong brand presence in the sports betting industry while driving measurable growth.Key Responsibilities:Lead daily organic social media content creation across platforms such as X, Instagram, Facebook, and TikTok, with a strong focus on English football.Develop and sustain a cohesive brand voice across all social channels.Craft captivating, platform-specific copy and collaborate on the creation of complementary visual assets.Plan, implement, and optimize paid social media campaigns across Meta, X, and TikTok for various brands.Oversee campaign budgets, ensuring precise tracking and effective allocation of resources.Construct and evaluate target audiences, including retargeting and lookalike segments, to enhance campaign performance.Analyze and optimize both organic and paid media performance through data-driven insights.Provide clear performance reports and actionable recommendations to stakeholders.Ensure that all content and campaigns adhere to relevant gambling regulations.Qualifications:A minimum of 2 years of experience in social media management, with a preference for candidates with paid media experience.In-depth knowledge of sports, particularly English football, and familiarity with betting audiences.Exceptional copywriting abilities and a solid grasp of social media best practices.Proficient in analyzing performance metrics and optimizing campaigns accordingly.Highly organized, detail-oriented, and capable of thriving in a fast-paced environment.Benefits:We offer a comprehensive range of wellness initiatives, including private medical insurance, generous parental leave, a global working policy, mental health support, and various assistance programs. Additional benefits include a pension scheme, birthday leave, and 25 days of annual holiday. Our employees also enjoy life assurance, exclusive perks such as the Star card, and recognition through our Step Further Awards program. For those following a hybrid work model, we facilitate commuting with a Season Ticket Loan and a Cycle to Work Scheme.

About WPP Media At WPP, we are at the forefront of creative transformation, harnessing the power of creativity to forge better futures for our people, planet, clients, and communities. To learn more, visit wpp.com. WPP Media represents WPP’s global media collective. In a universe where media permeates every aspect of life, we unite the finest platforms, talent, and partnerships to unlock limitless growth potential. For further details, visit wppmedia.com. About WPP & OpenMind OpenMind by WPP embodies an integrated agency model that leverages talent across WPP. Designed to fast-track the European transformation of Nestlé’s media function, it capitalizes on advanced data and technology capabilities, powered by WPP’s investment in AI, to optimize Nestlé’s media investments. Role Summary and Impact We are looking for a passionate and skilled Planner Buyer to join our dynamic Paid Social team. This role will be pivotal in managing and executing impactful social media campaigns, ensuring client satisfaction, and achieving exceptional outcomes. You'll work closely with the Account Manager and team members to effectively support our clients. Key Responsibilities: Client Relationship Management: Foster robust client relationships by delivering outstanding customer service and timely responses to inquiries. Prepare for and participate in client meetings, creating agendas, presentations, and detailed reports. Support the Account Manager in deciphering client goals and objectives, translating them into actionable media plans. Media Planning and Buying: Collaborate with the media planning team to design and execute media strategies that align with client objectives. Assist in crafting media plans, flowcharts, and buying schedules. Monitor and analyze campaign performance, providing regular updates and optimization recommendations. Campaign Execution: Work in tandem with internal teams (creative, digital, analytics) to facilitate the smooth execution of media campaigns. Manage timelines, deliverables, and budgets to ensure projects are completed on schedule and within scope. Oversee the trafficking and implementation of media buys across various platforms. Reporting and Analysis: Prepare comprehensive reports on campaign performance and insights.

About WPP MediaWPP serves as a trusted growth partner for the world's foremost brands. By combining exceptional talent, reliable data, and strategic partnerships through our groundbreaking marketing platform, WPP Open, we empower clients to navigate change, seize opportunities, and achieve transformative growth.As WPP's AI-driven media operating unit, WPP Media integrates media, data, and partnerships to create tailored solutions at scale. By leveraging WPP Open and powered by Open Intelligence, clients can gain insight into the effectiveness of their media investments.For further information, visit wppmedia.com.Role Overview and SignificanceThe Account Manager for Paid Social is essential in overseeing and enhancing campaigns while crafting social strategies that not only meet but surpass client expectations, whether they focus on branding or ROI. Collaborating closely with the Social Account Manager and the Global Operations Centre, you will implement leading social strategies and provide data-driven insights.Key Responsibilities:Campaign ManagementOversee the execution, management, and daily optimization of campaign activities to ensure that client objectives and KPIs are met.Develop comprehensive media plans aimed at achieving designated KPIs.Familiarize yourself with products and solutions available within WPP that are relevant to client needs.Take responsibility for specific elements of client testing plans, suggesting innovative testing ideas and methodically planning, executing, and evaluating tests.Client and Partner Management...

About WPPWPP serves as the trusted growth partner for some of the world’s most influential brands. We harness cutting-edge media intelligence, innovative data solutions, unparalleled creativity, advanced production capabilities, transformative enterprise solutions, and expert strategic advice within a single organization. Powered by exceptional talent and our dynamic marketing platform, WPP Open, we empower our clients to navigate change, seize opportunities, and achieve transformative growth. For more information, visit WPP.com.1096 – Account Director – Paid SocialAbout WPP MediaWPP Media represents WPP’s global media collective. In an era where media permeates every aspect of life, we unite leading platforms, talented individuals, and strategic partners to unlock limitless growth opportunities. Learn more at wppmedia.com.Role Summary and ImpactThe Social Account Director will play a pivotal role in managing and optimizing client campaigns while crafting social strategies that surpass expectations, whether focused on branding or ROI. Collaborating closely with the Senior Associate Director and Global Operations Centre, you will implement best-in-class social strategies and derive valuable insights through data analysis.Key Responsibilities:Campaign ManagementOversee the implementation, management, and daily optimization of campaign activities to achieve client objectives and KPIs.Effectively create media plans targeting specific KPIs.Understand and leverage products and solutions developed within the group that are relevant to clients.Take ownership of testing plans for clients and propose innovative testing ideas, including planning, executing, and evaluating tests with precision.Client and Partner ManagementDesign and create comprehensive social strategies for your client portfolio, ensuring their needs are met with creativity and efficiency.

Bloom & Wild Group is looking for a Paid Social Media Manager to help shape and drive our digital marketing efforts from our London office. As Europe’s largest direct-to-consumer flower business and a certified B Corp™, we focus on thoughtful gifting and sustainable practices, with a growing portfolio that now includes brands like bloomon and Bergamotte. Our digital marketing team plays a central role in expanding our reach and building lasting relationships with customers. This position centers on crafting and executing paid social campaigns that support both customer acquisition and retention across multiple brands and markets. Role overview The Paid Social Media Manager will lead the strategy and day-to-day execution of paid social campaigns for Bloom & Wild and bloomon. The role involves collaborating closely with teams across acquisition, retention, brand, creative, business intelligence, and product to gather insights and optimize performance. Reporting to the Head of Acquisition, this is a high-responsibility position with a focus on media buying, creative direction, and operational excellence. What you will do Develop and refine the paid social strategy across multiple European markets Drive both acquisition and retention through structured testing and proactive planning Utilize AI-driven tools and processes to improve campaign outcomes Collaborate with internal teams to extract insights and enhance campaign effectiveness Stay organized and ahead of trends in a multi-brand, multi-market environment What we’re looking for Experience managing paid social campaigns, ideally across several markets or product categories Strong organizational skills and a proactive approach to campaign planning Comfort working with cross-functional teams and extracting actionable insights Interest in creative strategy and operational excellence

Join bettercollective as we expand our Paid Social team! We are seeking a dynamic and data-driven Paid Social Lead to take charge of our company's growth strategy.In this pivotal role, you will identify new opportunities, build strong relationships with key stakeholders, and drive the achievement of our KPIs.Key Responsibilities:Lead and inspire our Paid Social team.Deliver regular reports and analyses to keep stakeholders informed of performance.Expand our Paid Social initiatives by exploring new markets while enhancing existing ones to effectively reach our target audience.Cultivate and maintain strong relationships with internal and external stakeholders.Communicate consistently with broader teams regarding updates on new funnels, markets, and marketing campaigns.Provide exceptional leadership and mentorship to foster a collaborative and high-performing team culture.Oversee the performance and professional development of your team members.What We Expect From You:Scale operations in established markets effectively.Identify and establish our presence in new geographic locations.Provide ongoing performance reporting and analysis to keep stakeholders updated.Collaborate with marketing teams to create and execute campaigns that align with business goals.Offer creative direction to ensure accurate and compelling promotion of our products and services.

About WPP MediaWPP is the trusted growth partner for many of the world’s top brands. With an exceptional team, reliable data, and premier partnerships — all integrated into our innovative marketing platform, WPP Open — we assist clients in navigating transformations, seizing opportunities, and achieving remarkable growth.WPP Media is the AI-driven media unit of WPP, merging media, data, and partnerships to deliver personalized creativity on a large scale. Through WPP Open and powered by Open Intelligence, our clients gain clear insights into the effectiveness of their media investments.For more details, visit wppmedia.com.About EssenceMediacom: A Leading WPP Media BrandEssenceMediacom represents a new generation of media agency. Rooted in analytics and powered by data technology, we harness the influence of media and creativity to create breakthroughs for the world’s leading brands. We guide clients through modern marketing complexities to unveil the insights needed to triumph with their consumer base. Our design is tailored for the new communications economy — driven by data and technology, built for humans and algorithms alike, founded on diverse perspectives, and dedicated to iterative learning and evolution.Role Summary and ImpactThe Senior Associate Director will oversee the daily management of paid social strategies for a dynamic client account (or multiple accounts) and will supervise a team comprising Account Directors, Account Managers, and Account Executives in the seamless operation of these accounts. Experience in managing a team of social media specialists, particularly in an agency setting, is highly desirable. This role also necessitates the development of robust relationships with clients and stakeholders.

About WPP Media WPP Media is the media operating unit of WPP, focused on integrating media, data, and partnerships to deliver creative personalization at scale. Using WPP Open and Open Intelligence, clients receive clear insights into the performance of their media investments. WPP is known as a trusted partner for many leading brands, bringing together talent, data, and strategic partnerships to help clients grow and adapt to change. Learn more at wppmedia.com. Role Overview The Account Director, Paid Social, leads the management and optimization of social media campaigns for clients. This role develops strategies that drive both brand impact and return on investment. Working closely with the Senior Associate Director and the Global Operations Centre, the Account Director implements social strategies and provides data-driven insights and commentary. Key Responsibilities Campaign Management Oversee execution, management, and daily optimization of social media campaigns to meet client objectives and KPIs. Create media plans that target specific KPIs. Understand group-developed products and solutions that may benefit clients. Manage parts of client testing plans, suggest new ideas for experiments, and plan, run, and review tests in detail. Client and Partner Management Develop social strategies tailored to client needs and goals. Build and maintain strong relationships with clients and partners, ensuring effective and collaborative communication.