Global Paid Social Lead

Location: Remote or hybrid (London office)Contract Duration: 1 to 2 months, commencing mid-MarchCompensation: Day rate based on experienceSINE Digital seeks a skilled Freelance Paid Social Manager to bolster our team during an intensive campaign period.This role is pivotal, focusing on the execution and enhancement of campaigns across major social media platforms. You will collaborate with our Paid Social team to oversee campaigns that stimulate ticket sales and expand audience reach for prominent West End productions and cultural organizations.Key Responsibilities:Establishing and managing paid social campaigns across platforms including Meta, TikTok, Snapchat, LinkedIn, Pinterest, and RedditMonitoring performance metrics and implementing optimizations to enhance campaign effectivenessAssisting in audience targeting, creative testing, and budget managementEnsuring adherence to platform and internal best practicesContributing to performance analytics and delivering actionable insightsAbout SINE Digital:SINE Digital is a leading global media, technology, and insights organization specializing in live entertainment marketing. Our clientele includes prestigious organizations across the West End, Broadway, and significant cultural institutions such as The Royal Ballet & Opera, Nederlander Theatres, LW Theatres, and The Royal Court.If you are a seasoned Paid Social freelancer available mid-March for a short-term engagement, we would love to hear from you.

About WPP MediaWPP serves as the trusted growth partner to the world's foremost brands. With outstanding talent, reliable data and intelligence, and top-tier partnerships, all unified through our innovative marketing platform, WPP Open, we assist clients in navigating change, seizing opportunities, and achieving transformational growth.WPP Media functions as WPP's AI-powered media operating unit, merging media, data, and partnerships to deliver creative personalization at scale. Connected via WPP Open and fueled by Open Intelligence, our clients gain clear insights into the performance of their media investments.To learn more, visit wppmedia.com.About T&P: A Leading WPP Media BrandT&P is among the world's premier full-service creative and media agencies, leveraging talent and technology to drive brand growth. Formed through the integration of The Partnership and mSix Partners, it combines content and distribution into a cohesive, end-to-end marketing solution. Backed by WPP and WPP Media, the agency operates with the agility of an entrepreneurial partner-led mindset, spanning four continents with 45 offices and over $1.2 billion in global billings. As an early innovator with the first-ever AI-generated TV ad for Lexus in 2018, T&P is committed to leveraging AI across all its outputs, with its 1,900 professionals trained on WPP's proprietary AI platform, Creative Studio, to enhance client outcomes.Role Summary and ImpactWe are seeking an experienced Paid Social Manager to join our team and serve as a biddable social expert for one of our largest and most dynamic accounts. You will play a crucial role in planning, executing, and managing all aspects of performance-driven social activation across platforms including Facebook, X, YouTube, Instagram, and Snapchat.

About WPP MediaWPP serves as a trusted growth partner for the world's foremost brands. By combining exceptional talent, reliable data, and strategic partnerships through our groundbreaking marketing platform, WPP Open, we empower clients to navigate change, seize opportunities, and achieve transformative growth.As WPP's AI-driven media operating unit, WPP Media integrates media, data, and partnerships to create tailored solutions at scale. By leveraging WPP Open and powered by Open Intelligence, clients can gain insight into the effectiveness of their media investments.For further information, visit wppmedia.com.Role Overview and SignificanceThe Account Manager for Paid Social is essential in overseeing and enhancing campaigns while crafting social strategies that not only meet but surpass client expectations, whether they focus on branding or ROI. Collaborating closely with the Social Account Manager and the Global Operations Centre, you will implement leading social strategies and provide data-driven insights.Key Responsibilities:Campaign ManagementOversee the execution, management, and daily optimization of campaign activities to ensure that client objectives and KPIs are met.Develop comprehensive media plans aimed at achieving designated KPIs.Familiarize yourself with products and solutions available within WPP that are relevant to client needs.Take responsibility for specific elements of client testing plans, suggesting innovative testing ideas and methodically planning, executing, and evaluating tests.Client and Partner Management...

Are you an ambitious and analytical individual looking to take your career in paid social media to the next level? At drool, we are seeking a passionate Paid Social Manager to drive the execution and operational management of our paid media channels, predominantly focusing on Meta, while also working with Google, Pinterest, and TikTok. This role is execution-driven and hands-on, encompassing responsibilities such as campaign setup, maintaining account hygiene, delivering reliable reporting, and supporting disciplined testing.As a key member of our growth team, you will report directly to the Head of Growth and collaborate closely with the Creative Strategist to ensure campaigns are launched accurately, data is reliable and actionable, and the accounts remain organized and scalable in line with increasing spend and testing volumes.This position is ideal for someone who has moved beyond the entry-level stage, possesses strong analytical skills, and is eager to evolve into a more autonomous performance role in the future.Key ResponsibilitiesCampaign Execution & OwnershipLead the comprehensive execution of campaigns across Meta, from initial build to launch, ensuring accurate setup across objectives, budgets, targeting, placements, exclusions, and tracking.Establish and maintain a clear, scalable account structure based on region, funnel stage, audience type, and creative format.Oversee pre-launch QA and ongoing account quality, proactively identifying and resolving setup, delivery, or structural issues.Creative OperationManage the precise launch, rotation, and lifecycle of creative assets throughout campaigns.Monitor creative performance and status (live, testing, fatigued, paused) and proactively highlight insights or issues.Work closely with the Creative Strategist to ensure creative tests are executed accurately, punctually, and yield actionable insights.Performance & OptimizationTrack daily and weekly performance across paid channels, ensuring consistent and reliable reporting.Identify anomalies, inefficiencies, or performance risks proactively.Support structured testing and light optimization within established frameworks, acting as a trusted second set of eyes on account changes and performance trends.

Join Us in Empowering UK Small Businesses At Funding Circle, we recognize that small businesses are the backbone of the economy, and our mission is to support their success. Our innovative platform leverages advanced data analytics to provide businesses with the funding they need in mere minutes, not weeks.We embody the dynamic spirit of a fintech startup while benefiting from the stability of a public company. This unique blend empowers our team members, known as Circlers, to take meaningful ownership of their work and drive impactful change.Our high-performing team is dedicated to uplifting one another. We challenge, support, and stand by each other because we understand that together, we can achieve more and build better solutions.Make a Real Impact: In the past year, the businesses on our platform have generated £7.2 billion for the UK economy Join us on a mission that truly matters![Explore our Impact Report] | [Check our Trustpilot Reviews]About the Role London (Hybrid) | 2 days in the office weekly | Competitive Salary + BenefitsWe are seeking a seasoned Staff Engineer with a proven record of technical leadership to join our Product Engineering team.This pivotal role within our Short Term Credit Engineering Group involves leading the development of our advanced platform that enables customers to apply for and manage their credit products. As one of the senior leaders within our Technology division, Staff Engineers are critical in setting high standards and facilitating remarkable achievements.Work closely with product leadership to grasp business objectives and steer the technical direction accordingly, translating these into a comprehensive system and data architecture with defined milestones.Exhibit strong technical documentation capabilities, crafting clear and detailed technical designs and standards.Maintain high standards, promote continuous improvement, and inspire others to reach new heights.Proactively identify and adopt the latest Generative AI tools and techniques to foster innovation and revolutionize our engineering processes, driving the organization towards becoming fully "AI Native.".

Bloom & Wild Group is looking for a Paid Social Media Manager to help shape and drive our digital marketing efforts from our London office. As Europe’s largest direct-to-consumer flower business and a certified B Corp™, we focus on thoughtful gifting and sustainable practices, with a growing portfolio that now includes brands like bloomon and Bergamotte. Our digital marketing team plays a central role in expanding our reach and building lasting relationships with customers. This position centers on crafting and executing paid social campaigns that support both customer acquisition and retention across multiple brands and markets. Role overview The Paid Social Media Manager will lead the strategy and day-to-day execution of paid social campaigns for Bloom & Wild and bloomon. The role involves collaborating closely with teams across acquisition, retention, brand, creative, business intelligence, and product to gather insights and optimize performance. Reporting to the Head of Acquisition, this is a high-responsibility position with a focus on media buying, creative direction, and operational excellence. What you will do Develop and refine the paid social strategy across multiple European markets Drive both acquisition and retention through structured testing and proactive planning Utilize AI-driven tools and processes to improve campaign outcomes Collaborate with internal teams to extract insights and enhance campaign effectiveness Stay organized and ahead of trends in a multi-brand, multi-market environment What we’re looking for Experience managing paid social campaigns, ideally across several markets or product categories Strong organizational skills and a proactive approach to campaign planning Comfort working with cross-functional teams and extracting actionable insights Interest in creative strategy and operational excellence

About UsSINE Digital stands at the forefront of media, technology, and insights within the live entertainment sector. With strategically located offices in London and New York, we collaborate with premier cultural institutions and renowned global brands to spearhead digital and AI transformations. Our data-driven marketing strategies are designed to enhance ticket sales, amplify brand visibility, and foster deeper audience connections.Our esteemed clientele includes some of the most celebrated productions in the West End and Broadway, as well as prestigious cultural organizations like The Royal Ballet & Opera, Nederlander Theatres, LW Theatres, LW Tickets, and The Royal Court.About the RoleAs the Paid Social Media Account Manager, you will be instrumental in crafting and implementing SINE Digital's paid social strategies. Reporting directly to a Senior Manager, you will be recognized as a channel specialist—driving innovation, ensuring adherence to best practices, and delivering exceptional performance across various social platforms. Your expertise is crucial for the continued evolution of our Paid Social offerings, fostering growth and innovation.This role demands a robust understanding and experience in direct client engagement, strategizing, and managing digital campaigns across a spectrum of social media channels, including Meta, TikTok, Snapchat, Pinterest, Reddit, and LinkedIn.Key ResponsibilitiesOversee complete campaign management from setup to optimization and reporting on key social platforms.Ensure all campaigns comply with best practices through frequent quality assurance and performance evaluations.Create and present strategic paid social media plans that align with client KPIs and budgets.Clearly communicate the rationale behind proposed campaign strategies (channels, budget, audience targeting, formats, etc.) to both internal and external stakeholders.Generate detailed weekly/monthly performance reports that offer actionable insights to clients.Utilize in-platform and third-party analytics tools to translate data into insights.Identify and promote opportunities for testing and innovation, fostering a culture of exploration and learning.Stay informed of emerging trends, formats, and features on platforms to enhance campaign performance and educate stakeholders on the evolving Paid Social landscape.Manage the onboarding and account setup processes, ensuring timely completion of deliverables and asset management.Client Relationship ManagementDevelop and sustain strong relationships with clients, serving as a trusted advisor in strategic discussions.Present campaign outcomes, insights, and growth recommendations to clients.

About WPP Media At WPP, we are at the forefront of creative transformation, harnessing the power of creativity to forge better futures for our people, planet, clients, and communities. To learn more, visit wpp.com. WPP Media represents WPP’s global media collective. In a universe where media permeates every aspect of life, we unite the finest platforms, talent, and partnerships to unlock limitless growth potential. For further details, visit wppmedia.com. About WPP & OpenMind OpenMind by WPP embodies an integrated agency model that leverages talent across WPP. Designed to fast-track the European transformation of Nestlé’s media function, it capitalizes on advanced data and technology capabilities, powered by WPP’s investment in AI, to optimize Nestlé’s media investments. Role Summary and Impact We are looking for a passionate and skilled Planner Buyer to join our dynamic Paid Social team. This role will be pivotal in managing and executing impactful social media campaigns, ensuring client satisfaction, and achieving exceptional outcomes. You'll work closely with the Account Manager and team members to effectively support our clients. Key Responsibilities: Client Relationship Management: Foster robust client relationships by delivering outstanding customer service and timely responses to inquiries. Prepare for and participate in client meetings, creating agendas, presentations, and detailed reports. Support the Account Manager in deciphering client goals and objectives, translating them into actionable media plans. Media Planning and Buying: Collaborate with the media planning team to design and execute media strategies that align with client objectives. Assist in crafting media plans, flowcharts, and buying schedules. Monitor and analyze campaign performance, providing regular updates and optimization recommendations. Campaign Execution: Work in tandem with internal teams (creative, digital, analytics) to facilitate the smooth execution of media campaigns. Manage timelines, deliverables, and budgets to ensure projects are completed on schedule and within scope. Oversee the trafficking and implementation of media buys across various platforms. Reporting and Analysis: Prepare comprehensive reports on campaign performance and insights.

The Project Manager will play a pivotal role within the divisional services team, overseeing the successful execution of various business, operating model, and technology transformation projects. This position is integral to the company’s Intelligence & Data Collections Team, which manages an online system for collecting and storing regulatory data from multiple firms.Key Responsibilities:Lead and deliver projects from inception through to successful outcomes while adhering to the company's quality standards and established timelines, scopes, and budgets.Actively participate in the community of practice, contributing to and engaging in professional development.Develop and nurture stakeholder relationships across the organization, managing expectations, defining project scopes, and facilitating critical decision-making.Identify and resolve dependencies, issues, and risks throughout the project delivery process.Ensure project delivery aligns with the company’s Project Management Policies, Standards, Methods, and Governance Framework.Manage project plans, deliverables, and milestones to achieve business objectives, sourcing necessary resources to meet time and cost expectations.

About WPP MediaWPP is a leading creative transformation company dedicated to harnessing the power of creativity to foster positive change for our people, planet, clients, and communities. For more insights, visit wpp.com.WPP Media serves as WPP’s global media collective, bringing together the finest platforms, talent, and partnerships to unlock boundless growth opportunities in an omnipresent media landscape. Discover more at wppmedia.com.About WPP & OpenMindOpenMind, a WPP initiative, is an integrated agency model leveraging cross-disciplinary talent to propel Nestlé’s media transformation across Europe. Central to this initiative is cutting-edge data and technology, powered by WPP’s AI investments, aimed at optimizing Nestlé’s media spend.Role OverviewAs an Account Manager, you will collaborate closely with your Account Director and the Global Hub team to oversee the daily operations of one or more client accounts. Your responsibilities will encompass a variety of critical areas:Campaign ManagementDesign comprehensive paid social media strategies and supporting materials that align with client goals and KPIs, articulating the rationale for campaign tactics (channels, budget, audience, formats, etc.) to both internal and external stakeholders.Lead the end-to-end implementation of paid social campaigns across multiple social platforms, providing guidance to junior team members as needed. Utilize advanced features such as bid strategies and third-party optimization tools to drive client success.Ensure consistent quality assurance (QA) checks are performed by all team members involved with the account, both locally and at the Global Hub, to maintain adherence to best practices.Monitor campaign performance and pacing to ensure all activities meet expectations, troubleshooting and optimizing as needed to enhance effectiveness.Collaborate with Executives, Senior Executives, and the Global Hub team to prepare detailed and accurate weekly/monthly performance reports, often utilizing Microsoft Excel, and lead client calls to present results.Draft insightful performance commentaries that deliver valuable insights and actionable recommendations to clients, identifying trends and advising on necessary adjustments to capitalize on or mitigate these trends.

About WPPWPP serves as the trusted growth partner for some of the world’s most influential brands. We harness cutting-edge media intelligence, innovative data solutions, unparalleled creativity, advanced production capabilities, transformative enterprise solutions, and expert strategic advice within a single organization. Powered by exceptional talent and our dynamic marketing platform, WPP Open, we empower our clients to navigate change, seize opportunities, and achieve transformative growth. For more information, visit WPP.com.1096 – Account Director – Paid SocialAbout WPP MediaWPP Media represents WPP’s global media collective. In an era where media permeates every aspect of life, we unite leading platforms, talented individuals, and strategic partners to unlock limitless growth opportunities. Learn more at wppmedia.com.Role Summary and ImpactThe Social Account Director will play a pivotal role in managing and optimizing client campaigns while crafting social strategies that surpass expectations, whether focused on branding or ROI. Collaborating closely with the Senior Associate Director and Global Operations Centre, you will implement best-in-class social strategies and derive valuable insights through data analysis.Key Responsibilities:Campaign ManagementOversee the implementation, management, and daily optimization of campaign activities to achieve client objectives and KPIs.Effectively create media plans targeting specific KPIs.Understand and leverage products and solutions developed within the group that are relevant to clients.Take ownership of testing plans for clients and propose innovative testing ideas, including planning, executing, and evaluating tests with precision.Client and Partner ManagementDesign and create comprehensive social strategies for your client portfolio, ensuring their needs are met with creativity and efficiency.

The Project Manager will play a pivotal role within the divisional services team, overseeing the effective execution of business, operational model, and technology transformation projects. These projects are integral to the company’s enterprise framework, where the majority of critical documents and communications are managed.Key Responsibilities:Successfully lead projects from initiation to achieving defined business objectives, ensuring adherence to quality standards, timelines, scope, and budget constraints.Engage actively in the community of practice and pursue continuous professional development.Cultivate and manage relationships with stakeholders across the organization, aligning expectations, defining project scope, and facilitating crucial decision-making.Proactively address dependencies, issues, and risks throughout project delivery.Ensure compliance with the company’s Project Management Policies, Standards, Methods, and Governance Framework.Deliver project plans, milestones, and outcomes effectively, identifying and sourcing necessary resources to meet time and budget targets.

About WPP Media WPP Media is part of WPP, a global growth partner for leading brands. The company brings together talent, data, and collaborative partnerships, all connected through the WPP Open platform. WPP Media specializes in integrating media, data, and partnerships to deliver creative personalization at scale. With Open Intelligence, clients gain clear insight into the performance of their media investments. Learn more at wppmedia.com. Role Overview: Lead Paid Social Strategist This position sits within Openmind, a WPP division focused on transforming Nestlé’s media function across Europe. The team operates under a collaborative agency model, drawing on talent from across WPP. Data, technology, and AI are central to the approach, aiming to maximize the impact of Nestlé's media investments. The Lead Paid Social Strategist will guide the ZEUR account, working closely with category service teams to deliver strategic leadership in Paid Social. The role emphasizes strategic recommendations and consultancy, not campaign activation. Responsibilities span from shaping the social narrative within broader strategies to advising on the integration of Paid, Owned, and Earned media for comprehensive campaign support. Nestlé ZEUR values innovation in Paid Social and seeks leadership that stays current with social trends and developments. What You Will Do Act as the category expert in Paid Social for ZEUR, addressing varied client needs. Support regional digital leadership in evolving and improving paid social offerings. Assist category teams with social media inquiries and related initiatives.

WPP is a partner to leading brands, helping clients grow by combining talent, data, and strong industry relationships. Through its marketing platform, WPP Open, the company supports clients as they adapt to change and pursue new opportunities. WPP Media, the AI-driven media division, brings together media, data, and partnerships to create personalized campaigns at scale. Clients gain clear insights into their media investments and understand the effectiveness of their advertising strategies. More information about WPP Media is available at wppmedia.com. Role overview The Senior Executive, Paid Social, plays a key part in shaping and running targeted social media campaigns for clients. This team focuses on boosting brand engagement and delivering results that can be measured and analyzed. The position calls for both analytical skills and creative thinking to get the most from campaigns across multiple social platforms. What you will do Strategize and execute paid social campaigns designed to increase brand engagement. Optimize campaign performance using data-driven insights. Work across various social media platforms to achieve measurable results. Requirements Strong analytical skills with the ability to interpret data and apply insights. Creative approach to campaign development and problem-solving. Experience managing paid social campaigns is essential. This position is based in London, United Kingdom.

Account Manager, Paid Social (Maternity Cover) - MM&D About WPP Media WPP is a pioneering creative transformation company, harnessing the power of creativity to forge better futures for our people, planet, clients, and communities. To learn more, visit wpp.com. WPP Media serves as WPP’s global media collective. In a landscape where media permeates every aspect of life, we unite the best platforms, talent, and partners to unlock unparalleled growth opportunities. For additional insights, visit wppmedia.com. About Mindshare: A Premier WPP Media Brand Mindshare is committed to delivering Good Growth for its clients. As “Growth Architects,” we aim to drive growth that is beneficial for all stakeholders—enhancing experiences for people, our planet, and business—through intentional media use. This methodology fosters meaningful connections with consumers, enhances brand trust, and drives superior outcomes across the board. Role Overview and Significance In this role, you will report to the Paid Social Account Director and play a pivotal role within the Paid Social team, focusing on achieving client objectives and optimizing Paid Social activities as part of integrated multi-channel strategies. You will leverage your initiative to manage campaigns across Facebook/Instagram, Twitter, Google, YouTube, and LinkedIn, championing best practices in campaign delivery, multi-market strategy alignment, and effective communication. Additionally, you will set an example by guiding and mentoring junior team members. Key Responsibilities: Lead the planning, creation, and continuous management of Paid Social campaigns. Conduct health checks on accounts to ensure adherence to Mindshare best practices. Proactively optimize accounts, monitor market trends, and identify development opportunities. Design and execute development and testing plans, including media owner betas.

Join bettercollective as we expand our Paid Social team! We are seeking a dynamic and data-driven Paid Social Lead to take charge of our company's growth strategy.In this pivotal role, you will identify new opportunities, build strong relationships with key stakeholders, and drive the achievement of our KPIs.Key Responsibilities:Lead and inspire our Paid Social team.Deliver regular reports and analyses to keep stakeholders informed of performance.Expand our Paid Social initiatives by exploring new markets while enhancing existing ones to effectively reach our target audience.Cultivate and maintain strong relationships with internal and external stakeholders.Communicate consistently with broader teams regarding updates on new funnels, markets, and marketing campaigns.Provide exceptional leadership and mentorship to foster a collaborative and high-performing team culture.Oversee the performance and professional development of your team members.What We Expect From You:Scale operations in established markets effectively.Identify and establish our presence in new geographic locations.Provide ongoing performance reporting and analysis to keep stakeholders updated.Collaborate with marketing teams to create and execute campaigns that align with business goals.Offer creative direction to ensure accurate and compelling promotion of our products and services.

Role Overview repriskag is hiring a Social Media and Paid Advertising Manager to shape digital marketing efforts in London. This role takes the lead on social media channels and paid advertising campaigns, working to boost brand visibility and connect with target audiences. What You Will Do Oversee the company’s presence across social media platforms Plan and manage paid advertising campaigns on digital channels Use both creative ideas and data analysis to improve engagement and reach Drive brand growth by connecting with key audiences

About WPP Media WPP is at the forefront of creative transformation, leveraging creativity to foster better futures for our people, planet, clients, and communities. Discover more at wpp.com. WPP Media is a global media collective within WPP. In a world awash with media, we unite the best platforms, talent, and partnerships to create boundless opportunities for growth. Learn more at wppmedia.com. About EssenceMediacom - A Leading WPP Media Brand EssenceMediacom is a pioneering media agency, grounded in analytics and powered by data and technology. We harness the potential of media and creativity to drive groundbreaking results for the world's top brands. Our mission is to help clients navigate the complexities of modern marketing and uncover the breakthroughs they need to resonate with their audience. Our agency is designed for the evolving communications landscape — built on data and technology, focused on people and algorithms, and committed to testing and learning at scale. Role Summary and Impact As the Senior Associate Director of Paid Social, you will play a crucial role within our Media Activation team, spearheading social strategy and supporting the PA Lead while guiding the Social team. You will act as the main point of contact for paid social initiatives for Google Hardware, delivering innovative and category-defining strategies across social channels for both brand and performance. This position demands a profound understanding of paid social best practices, a collaborative approach, and the ability to provide sharp strategic insights. You will be responsible for leading and nurturing a high-performing paid social team dedicated to the Google Hardware product area, ensuring excellence in work quality and client outcomes. Essential Functions/Responsibilities: Oversee strategic implementation and integration of paid social campaigns within broader media strategies. Collaborate with Client Services, Planning, and Activation Leads for effective capacity planning and resource allocation. Lead the development of regional paid social best practices, ensuring global consistency and accountability within the team. Act as the primary contact for all paid social activation discussions with internal and external stakeholders for assigned accounts. Foster strong relationships with clients and key media partners, leading communications and proactively addressing needs.

About WPP Media WPP Media is the media operating unit of WPP, bringing together media, data, and partnerships to deliver creative personalization at scale. Using WPP Open and Open Intelligence, clients gain clear insight into the impact of their media investments. WPP Media supports many of the world’s leading brands as they navigate change and pursue growth. More information is available at wppmedia.com. Role Overview Mindshare, part of WPP, focuses on driving growth that benefits clients, people, and the planet. The Senior Account Executive - Paid Social will work closely with the Paid Social Manager to lead client relationships, oversee Paid Social campaigns, and ensure strategic goals are met. This role includes collaboration with creative, data, and PR teams across the WPP network. Main Responsibilities Manage and execute Paid Social campaigns on platforms including Facebook, Twitter, Google, and YouTube, with additional opportunities on LinkedIn, Snap, and Pinterest. Develop media plans that align with specific KPIs. Track and measure digital media using third-party tools such as Double-click Campaign Manager, Adobe Analytics, and Google Analytics. Apply advanced features in native and third-party digital management platforms, including automation, bid rules, audience creation and expansion, and feed integration. Create and run testing strategies to improve campaign performance.