company

Founding Growth & Marketing Specialist

Petra LabsNew York City
On-site Full-time

Clicking Apply Now takes you to AutoApply where you can tailor your resume and apply.


Unlock Your Potential

Generate Job-Optimized Resume

One Click And Our AI Optimizes Your Resume to Match The Job Description.

Is Your Resume Optimized For This Role?

Find Out If You're Highlighting The Right Skills And Fix What's Missing

Experience Level

Experience

Qualifications

Ideal Candidate ProfileWe are looking for an individual with a strong background in growth marketing, preferably with experience in a startup environment. The ideal candidate should possess excellent communication skills, a data-driven mindset, and a creative approach to problem-solving. Previous experience in enterprise marketing, content creation, and marketing operations is highly desirable.

About the job

As the initial dedicated professional for driving growth at Petra Labs, you'll play a pivotal role in scaling our operations. Currently, our growth primarily stems from inbound inquiries and referrals linked to satisfied customers. While this approach is effective, it lacks scalability, and we believe there is untapped demand to explore.

We are seeking an innovative thinker who can collaborate closely with our leadership team to construct a robust go-to-market (GTM) strategy from the ground up. Your focus will be on generating qualified enterprise leads, crafting educational content for a market that is just beginning to recognize our category, and executing experiments across various channels to identify effective conversion tactics.

In this founding role, you will own the marketing function, influence strategic decisions, and maintain a direct connection with the founders. As a seed-stage company, we offer significant equity opportunities for early team members who are eager to build something meaningful rather than merely joining an existing framework.

Your Responsibilities

Pipeline & Demand Generation

  • Design and execute targeted outbound marketing campaigns aimed at enterprise marketing leaders (VPs/CMOs) in new verticals.

  • Establish lead qualification criteria, as we aim to onboard only one client per vertical, prioritizing targeting precision over sheer volume.

  • Develop and refine landing pages, email sequences, and paid marketing campaigns.

  • Monitor and report on key pipeline metrics; take ownership of the funnel from initial awareness to qualified opportunities.

Content Creation & Category Development

  • Produce insightful content that educates the market about AI search optimization, including blog posts, LinkedIn articles, case studies, and data reports.

  • Transform client success stories into compelling proof points (e.g., citation share gains, improvements in prompt rankings).

  • Position Petra Labs as a leading authority in the emerging category we are defining.

  • Assist the founders in establishing thought leadership by providing ghostwritten content, talking points, and social media strategies.

Marketing Operations & Experimentation

  • Set up and manage our CRM, email automation, and analytics systems.

  • Conduct rapid experiments to test different channels, messaging, formats, and audiences.

  • Create repeatable playbooks based on what works; discontinue what doesn’t.

  • Oversee marketing budgets and track return on investment (ROI).

About Petra Labs

Petra Labs is an innovative startup focused on redefining the landscape of AI search optimization. As a seed-stage company, we are committed to building a diverse team dedicated to creating impactful solutions in the technology space. We are passionate about empowering our clients and driving industry change through our groundbreaking services.

Similar jobs

Tailoring 0 resumes

We'll move completed jobs to Ready to Apply automatically.