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Founding Go-To-Market Strategist

CatalogSan Francisco
On-site Full-time

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Experience Level

Experience

Qualifications

QualificationsMinimum of 1.5 years of experience in sales with a focus on technical/platform deals. Proven success in generating own leads and managing sales processes effectively. Strong understanding of the AI and agentic commerce landscape.

About the job

Join us at Catalog as we revolutionize agentic commerce with a cutting-edge data infrastructure that empowers AI to comprehend and analyze the real economy. This unique role offers you the chance to spearhead our go-to-market (GTM) strategy while closing our initial set of deals.

As our first GTM hire, you will be responsible for every aspect of pipeline generation and deal execution, establishing our footprint within frontier AI labs, innovative startups, and retailers. This position transcends a conventional sales role; you will construct our GTM function from the ground up while driving sales.

Collaborating closely with our founders in San Francisco, you will define our Ideal Customer Profile (ICP), craft a comprehensive sales playbook, design pricing strategies, and establish scalable, repeatable processes. Expect a role characterized by high autonomy, significant impact, and complete ownership.

Pipeline Generation

  • Develop and execute Account-Based Marketing (ABM) campaigns targeting retailers, agentic commerce applications, and commerce infrastructure providers.

  • Experiment with messaging, channels, and outbound sequences to determine effective strategies.

  • Oversee conference strategy, including outreach before events, engagement during, and follow-up conversions post-event.

Deal Execution

  • Manage the entire sales cycle: prospecting, qualifying, demonstrating, negotiating, and closing deals.

  • Articulate the commercial value of our complex API/data infrastructure to technical stakeholders.

  • Innovate pilot structures and pricing models for new use cases.

  • Assess customer ROI and build compelling business cases for platform adoption.

GTM Strategy

  • Confirm target verticals and personas through direct engagement with customers.

  • Establish our sales processes, qualification criteria, and partnership frameworks.

  • Collaborate with engineering to guide product development based on customer insights.

  • Create the reporting infrastructure and metrics necessary to scale our GTM initiatives.

Ideal Candidate Profile

  • 1.5-3+ years of sales experience, particularly in closing technical or platform deals.

  • Demonstrated ability to independently generate pipeline and achieve results.

About Catalog

Catalog is pioneering the future of agentic commerce by creating a robust data infrastructure that enables AI to navigate and interpret the real economy. We are committed to innovation and excellence, working closely with leading AI labs and startups to drive the next generation of commerce solutions.

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