About the job
Appspace is looking for a Sales Enablement Manager to connect the efforts of Marketing, Product Marketing, and Sales. This position focuses on building programs, content, and processes that help revenue teams engage prospects, address competition, shorten sales cycles, and improve win rates. The role is remote and based in Tampa, Florida, with opportunities to collaborate across teams and locations.
Role overview
As Sales Enablement Manager, collaboration is central. The position works closely with Sales Leadership, Product Marketing, Revenue Operations, and Customer Success to create a scalable enablement framework. The goal: equip sales teams with the tools, knowledge, and resources to succeed throughout the sales process.
Main responsibilities
Enablement strategy and program ownership
- Design and manage the sales enablement roadmap, aligning with pipeline, win rate, and ramp time targets.
- Establish and maintain a regular enablement schedule, including onboarding, ongoing training, deal clinics, and competitive review sessions.
- Define and track key success metrics such as ramp time, deal velocity, win rate by segment, and content usage, reporting results to Sales and Marketing leaders.
- Partner with Sales Leadership to identify skill gaps and translate them into structured training programs.
Content development and management
- Create and maintain a centralized, organized library of sales materials, including pitch decks, discovery guides, objection handling frameworks, ROI tools, and competitive battlecards.
- Translate complex product features and positioning from Product Marketing into clear, engaging sales narratives and dialogues.
- Develop content tailored to specific sales motions, such as new customer acquisition, expansion and upsell, enterprise deals, and channel or partner sales.
- Review and update existing materials from Product Marketing to ensure sales teams have current and accurate resources.
- Oversee the sales content management system, handling governance, tagging, analytics, and driving user adoption.
Location
This role is remote, based in Tampa, Florida, United States.
