About the job
ABOUT TIDE
At Tide, we empower small and medium enterprises (SMEs) to optimize their business operations by providing not just business accounts and banking services, but also a robust suite of administrative solutions that streamline invoicing, accounting, and more.
We are revolutionizing the small business banking landscape, boasting over 1.8 million members worldwide, including in the UK, India, Germany, and France.
Through cutting-edge technology, our offerings are tailored specifically for SMEs. With rapid onboarding, minimal fees, and innovative functionalities, we focus on making data-driven decisions to fulfill our mission: to help SMEs reclaim both time and resources, allowing them to concentrate on their passion.
Tide facts:
- Tide serves SMEs in the UK, India, Germany, and France.
- We proudly support over 1.8 million members, with 800,000 in the UK and 1,000,000 in India, and our growth is accelerating.
- We have successfully raised over $300 million in funding.
- Our team comprises over 2,500 diverse Tideans across the globe!
- Our headquarters are located in Central London, with a member support and technology center based in Sofia, Bulgaria, and additional technology hubs in Serbia, Romania, Lithuania, and Hyderabad, along with offices in Gurugram, New Delhi, Berlin, Paris, and Luxembourg.
ABOUT THE TEAM:
The Support team operates around the clock, delivering personalized assistance to our members through our experts. We actively gather feedback to develop user-friendly technology and serve as the representative voice of our members. Support is available via social media, phone, in-app messaging, and email.
ABOUT THE ROLE:
As the Head of Customer Experience Insights, you will be instrumental in amplifying the voice of our members and steering the content strategy that addresses their needs. This exciting role will allow you to lead a specialized function, bridging the gap between customer feedback and operational execution. You will oversee the entire feedback loop and manage our member-facing content team, ensuring that data-driven insights lead to meaningful product enhancements and operational excellence.
- Champion the Voice of the Customer: Lead the Voice of the Customer (VoC) strategy by synthesizing feedback from various channels (surveys, support tickets, reviews, interviews) to formulate a comprehensive understanding of customer sentiment and challenges.
- Drive Content Excellence: Direct the member-facing content team to ensure Help Center articles, FAQs, and macros are precise, appropriately toned, and optimized to enhance self-service and decrease contact volume.
- Deliver Actionable Insights: Analyze qualitative and quantitative data (NPS, CSAT, CES) to...

