About the job
Join WorkJoy, a pioneering provider of cutting-edge workforce management solutions, committed to empowering businesses in optimizing their staffing processes. Our technology-driven approach offers a suite of innovative tools designed to enhance scheduling efficiency, boost employee engagement, and elevate overall productivity. As a trusted ally in operational excellence, WorkJoy is dedicated to delivering exceptional customer satisfaction.
In this pivotal role as Marketing Manager, you will:
- Strategize and implement comprehensive marketing initiatives that resonate with the company's vision and objectives.
- Spearhead and oversee both Above The Line (ATL) and Below The Line (BTL) marketing campaigns aimed at maximizing brand exposure and engagement.
- Develop and execute a strategic marketing roadmap that directs the company’s marketing activities.
- Manage digital marketing efforts across SEO, SEM, social media, email marketing, and content creation.
- Conduct market analysis and competitor assessments to discover avenues for growth and enhancement.
- Collaborate with cross-functional teams to ensure cohesive and effective marketing strategies.
- Oversee the marketing budget, ensuring optimal resource allocation for maximum return on investment (ROI).
- Track and report on marketing campaign performance, utilizing data-driven insights to refine future initiatives.
- Cultivate and maintain strategic relationships with key stakeholders, including media partners, agencies, and vendors.

