About the job
Key Responsibilities:
- Lead and implement the marketing strategy for the APAC region, collaborating closely with the U. S.-based global marketing team.
- Demonstrate a proven track record of developing and executing APAC marketing strategies from the ground up.
- Successfully launch go-to-market marketing strategies in new markets, including regions such as Southeast Asia, North Asia, Australia, and Japan.
- Design and execute Ideal Customer Profile (ICP) account engagement campaigns in partnership with Account Executives and Business Development Representatives.
- Possess extensive experience in partner and alliance marketing, engaging with resellers, GSIs, distributors, Big 4 firms, Oracle FSGBU, and ERP vendors.
- Plan and orchestrate regional customer events across various geographies to boost customer engagement and strengthen brand presence.
- Generate marketing-sourced pipeline and execute customer roadshows that are replicable and adaptable across multiple regions (e.g., Malaysia, Philippines).
- Oversee and optimize the regional marketing budget, ensuring efficient allocation aligned with business objectives.
- Analyze campaign performance using web analytics, optimizing efforts to maximize return on investment.
- Utilize Salesforce and marketing analytics tools to report on regional marketing performance, providing insights to stakeholders to guide strategic decisions.
- Create compelling localized content and customer success stories, along with region-specific thought leadership materials.
- Represent Jumio at key industry events and participate in internal team meetings, with occasional travel throughout APAC and globally.

