China Marketing Manager

About the company:Our client is a dynamic and rapidly expanding technology start-up established in 2018. They are transforming the way international travelers maintain internet connectivity while abroad. With a diverse and talented team of over 500 professionals worldwide, they empower millions of travelers in over 180 locations globally.About the role:We are seeking an innovative Marketing Manager to spearhead the launch and growth of our client's presence in the Chinese market. This pivotal role presents an exceptional opportunity to shape a high-impact business from its inception.As the inaugural local marketing representative in China, you will design and implement a robust go-to-market strategy, enhance the brand's visibility, acquire users via Chinese digital channels, and manage collaborations with local partners and agencies.This position is perfect for a strategic thinker who excels in execution and is eager to build something remarkable from the ground up in a fast-paced, entrepreneurial setting.Key ResponsibilitiesMarket Strategy & ExecutionLead the marketing strategy for our client's entry into the Chinese market, ensuring alignment with global objectives and local consumer behavior.Develop a thorough marketing plan detailing key acquisition, awareness, and retention strategies tailored to the Chinese digital landscape.Select, guide, and oversee a local marketing agency to carry out campaigns across major Chinese platforms (such as WeChat, Xiaohongshu, Baidu, Douyin) to ensure culturally relevant and high-quality execution.Own growth performance and continuously optimize campaigns for essential KPIs such as CAC, ROAS, LTV, and marketing ROI. Regularly track and report on key metrics including impressions, CTR, and conversion rates through comprehensive dashboards and insights.Establish a scalable test-and-learn framework to validate messaging, creative, and targeting strategies for Chinese audiences.Ensure full compliance with regulations and platform requirements, overseeing all marketing initiatives.Build & Localize Our Client's Brand in ChinaDefine the local brand positioning based on competitive analysis, customer insights, and market dynamics.Design and implement brand-building initiatives to enhance awareness and consideration, utilizing content, influencers, partnerships, and community marketing.Ensure all messaging and creatives are localized to resonate with Chinese travelers while maintaining alignment with the global brand identity.Identify, negotiate, and manage strategic local partnerships, including agencies, influencers, and affiliates to support both acquisition and brand-building objectives.Monitor and report on brand awareness and sentiment using qualitative and quantitative metrics.

Join HBX, a premier global e-commerce platform and retail hub that showcases an eclectic mix of the most renowned and emerging brands in menswear, womenswear, and lifestyle. Our curated selection reflects the latest trends in fashion, accessories, footwear, and lifestyle products, delivering an exciting shopping experience to customers across over 80 markets worldwide, with a retail presence in Hong Kong.We are seeking an accomplished Marketing Manager to spearhead our operations in China. This pivotal role demands a comprehensive understanding of the local market dynamics along with the expertise to devise and implement effective marketing strategies. You will be instrumental in driving the growth of our e-commerce business and establishing a robust foundation for our expansion in the Chinese region.

Join Minor International as a Field Marketing Manager, where you will spearhead innovative marketing strategies tailored to the Chinese market. In this dynamic role, you will collaborate with cross-functional teams to create impactful campaigns that drive brand recognition and customer engagement.

About Us:Avomind is an innovative tech start-up that has been transforming the way travelers access the internet abroad since its inception in 2018. With a dynamic team of over 500 professionals worldwide, we are committed to enhancing connectivity for millions of travelers across more than 180 destinations globally.Team Overview:As a leading global eSIM provider, our structure is designed for functional excellence across various teams, focusing on international growth. Our International Growth team is pivotal in strategizing our expansion into both new and existing markets, ensuring local success through cross-functional collaboration.Your Role:In this role, you will spearhead the entire product development lifecycle specifically for the Chinese market. This entails overseeing the technical readiness and meticulous localization of our primary platforms: Web, iOS, and Android. A core aspect of your responsibility will be to facilitate successful integrations with key super-apps and the development of related Mini Programs. It is essential that all product development adheres to the necessary technical compliance and regulatory standards required in China.You will cultivate a profound understanding of the unique needs and preferences of Chinese users, translating these insights into actionable product localization strategies. You will guide Engineering, Global Product, and local vendors to prioritize effectively and execute flawlessly.This position is both strategic and hands-on, requiring direct collaboration with Engineering, Global Product, and local vendors to implement infrastructure and tools tailored for China, including analytics, tracking, integrations, and local payment methods. You will not only outline strategies but also drive implementations and ensure successful deliveries.As a priority growth market, China presents an exceptional opportunity to build our product from the ground up. This role offers high visibility, significant leadership responsibilities, and a steep learning curve that will accelerate your professional development while shaping an industry-leading user experience and establishing Avomind as a market leader in one of the world's most competitive digital landscapes.

About the Role Join PopSockets, a rapidly growing brand in China, as our Director of Marketing. This pivotal role is designed for a passionate leader who understands Chinese consumer culture and is eager to elevate our marketing efforts. You will be responsible for the entire marketing spectrum of PopSockets, one of the leading phone accessory brands globally.In this strategic position, you will craft a compelling, insight-driven consumer strategy and spearhead innovative brand campaigns, product launches, social media initiatives, and experiences that resonate with our audience. This role is not merely about execution; it’s about vision-setting, enhancing creativity, and developing a comprehensive playbook to captivate Chinese consumers.Reporting to the GM of China and with a direct line to the VP of Global Brand & Marketing, you will be empowered to lead initiatives and held accountable for creating a marketing model that sets the standard globally.

About impact.comimpact.com stands as the premier platform in commerce partnership marketing, revolutionizing the growth strategies of businesses by enabling them to identify, manage, and expand partnerships throughout the customer journey. Whether through affiliates, influencers, content publishers, brand ambassadors, or customer advocates, impact.com empowers brands to achieve sustainable, performance-driven growth through genuine relationships. Our award-winning solutions—Performance (affiliate), Creator (influencer), and Advocate (customer referral)—integrate all partner types into a cohesive platform. As consumers increasingly depend on trustworthy recommendations, impact.com ensures brands excel in crucial touchpoints. Currently, over 5,000 global brands, including Walmart, Uber, Shopify, Lenovo, L’Oréal, and Fanatics, utilize impact.com to fuel over 225,000 partnerships that yield measurable business outcomes.Your Role at impact.com:We are in search of a dynamic Marketing Director for Greater China to spearhead our regional marketing initiatives as we embark on the next stage of our growth journey. This pivotal role will take ownership of the Greater China marketing strategy and execution, with definitive accountability for budget management, demand generation performance, and team leadership throughout the Greater China region, including Macao, Hong Kong, and Taiwan.This senior leadership position is ideal for a candidate who possesses a profound understanding of the China B2B SaaS market, adeptly balancing localization, agility, and creativity with operational excellence, measurable impact, and sustainable growth.This role will report directly to the Managing Director of Greater China and is based in Shanghai, China.What You'll Do:Greater China Strategy & OwnershipDrive and implement the Greater China marketing strategy in alignment with regional revenue, pipeline, and growth objectives.Serve as the senior marketing voice for the Greater China market, with an in-depth understanding of the local market, customers, competitors, and ecosystem.Translate global positioning and strategy into localized marketing efforts that resonate with our audience.

Join On Running AG as the Director of Marketing for Greater China. In this pivotal role, you will spearhead marketing strategies that resonate with our dynamic consumer base, drive brand visibility, and enhance customer engagement. Your leadership will be crucial in executing innovative marketing campaigns tailored to the unique preferences of the Greater China market.

Vuori Inc. is seeking a Country IT Manager to oversee technology operations in China. This Shanghai-based position plays a key role in aligning IT initiatives with the company’s business objectives for the region. Role overview The Country IT Manager leads the planning and execution of technology strategies across China. The role centers on driving operational efficiency and ensuring IT systems support Vuori’s ongoing growth in the region. Key responsibilities Lead day-to-day technology operations for all China locations Align IT strategy with business goals to support regional priorities Identify and implement improvements to operational efficiency Location This position is based in Shanghai.

As the Brand Publishing Manager for Sky China, you will play a pivotal role in shaping our gaming community and expanding our brand presence in the Chinese market. Based in the vibrant city of Shanghai, you will be instrumental in developing and executing innovative marketing strategies for our acclaimed titles, including the highly immersive and socially engaging game, Sky.You will collaborate with various teams to drive growth, optimize community engagement, and enhance user acquisition. Your expertise will help us connect deeply with our audience, ensuring that our narrative-driven gaming experiences resonate powerfully and meaningfully.

Join Brooks Running Company as a Senior Digital and Social Program Manager based in the vibrant city of Shanghai. In this pivotal role, you will lead our digital and social media strategies, ensuring alignment with our brand's vision and goals. Your expertise will drive engagement and growth across various platforms, making a significant impact on our presence in the Chinese market.

Why Join dLocal?At dLocal, we empower some of the world's largest companies to seamlessly collect payments across 40 emerging markets. Global brands trust us to optimize their conversion rates and simplify their payment expansion journeys. As both a payment processor and a merchant of record in our operational regions, we enable our clients to penetrate the world's most rapidly growing markets.By joining our dynamic team, you will collaborate with over 1,000 colleagues from more than 30 diverse nationalities, paving the way for an international career that influences millions of lives daily. We are innovators who embrace challenges, prioritize customer satisfaction, and thrive in a collaborative environment. If this resonates with you, we are excited to see you flourish with us.What’s the Opportunity?The Account Manager will be responsible for managing a portfolio of assigned clients, nurturing existing relationships, and actively pursuing new business opportunities.

About the Company:Join a dynamic tech start-up founded in 2018 that is transforming how travelers stay connected to the internet abroad. With a diverse global team of over 500 professionals, our client is dedicated to helping millions of travelers maintain connectivity across more than 180 destinations worldwide.About the Role:As the Country Manager for China, you will be responsible for the comprehensive launch and growth of our client’s operations in the region. This includes defining and implementing the go-to-market strategy, building an initial local team (starting with 2 direct reports), ensuring compliant operations, and collaborating with global functional teams (Product, Tech, Legal, Marketing, Finance, Operations) and external partners to achieve sustainable growth.This is an entrepreneurial opportunity where you will represent our client in China, being accountable for performance and execution quality while establishing a long-term market presence through global resources.We're looking for a strategic thinker and strong executor who is eager to build something innovative from the ground up in a fast-paced, entrepreneurial setting.Key Responsibilities:Market Entry and GrowthDefine and continuously evolve the market-entry strategy for China, focusing on segmentation, positioning, channel mix, pricing, and launch phasing to ensure scalability.Oversee end-to-end go-to-market execution across acquisition, conversion, retention, and branding while ensuring local relevance through partnerships with platforms, creators/KOLs, and other stakeholders.Establish a performance cadence through regular funnel reviews, an experiment roadmap, and collaborative execution with global teams.Develop and execute a partnership strategy in China involving distribution, travel ecosystem players, device/retail channels, payments, affiliate/KOL networks, and B2B alliances.Operations, Finance & Local TeamDefine and implement a local operational framework that coordinates cross-functional resources globally for local delivery.Manage external legal counsel in China to ensure compliance with growth and operational regulations, proactively tracking regulatory changes and aligning actions with the global Legal team.Oversee external accountants to ensure compliance with bookkeeping, tax filings, statutory reporting, and payroll coordination, aligning closely with Global Finance for timely and accurate reporting.Hold external partners accountable, including marketing agencies and third-party vendors, ensuring clear objectives, performance tracking, and alignment with business goals.Lead and mentor the initial two-person team, with a scaling plan as the business expands, and build a sustainable operating model for growth.Product LocalizationDevelop a comprehensive plan to customize our products and services for the Chinese market, ensuring they meet local preferences and standards.

About the Company:Join a dynamic and innovative tech start-up, founded in 2018, that is transforming how travelers connect to the internet globally. With a rapidly expanding team of over 500 professionals worldwide, we are dedicated to keeping millions of travelers connected across more than 180 destinations.About the Team:Our client is a leading global eSIM provider, organized into specialized teams that drive growth in various regions. The International Growth team is pivotal in crafting and executing strategies for our expansion into new and existing markets, ensuring local success through cross-functional collaboration.About the Role:As the China Project & Operations Manager, you will spearhead the comprehensive launch of our product in China. This involves managing the execution roadmap, ensuring compliance across operations, and rallying global functional teams (including Product, Tech, Legal, Marketing, Finance, and Support) along with local partners to achieve a seamless and scalable market entry.This role demands a proactive and strategic thinker who thrives in fast-paced environments, adeptly managing ambiguity and driving results through influence. As China is a key growth market, you will be at the forefront of establishing our launch and scaling operations from day one, gaining visibility and ownership while rapidly advancing as a cross-functional leader.Key Responsibilities:China Launch Program Management & Execution:Lead the creation of the China launch master plan, outlining milestones, dependencies, risks, and timelines.Ensure timely and high-quality cross-functional execution with global teams.Establish regular execution rhythms such as weekly progress reviews and risk assessments.Maintain consistent communication with global stakeholders through structured reporting and updates.Manage cross-functional dependencies with HQ and local marketing teams for effective launch readiness.Oversee product and tech localization, ensuring alignment with the overall launch roadmap, and escalate any risks impacting the timeline.

Are you passionate about driving business growth in the rapidly evolving Chinese market? Join us as a Business Development Manager and play a pivotal role in expanding our presence in this critical region. You will be responsible for identifying new business opportunities, establishing strategic partnerships, and contributing to the overall growth strategy of our company.

Join our dynamic team of over 500 professionals dedicated to creating innovative web data collection solutions for some of the world's most reputable companies, including numerous Fortune 500 firms.What Awaits You:You will tackle complex challenges for elite clients while working alongside industry experts. We are committed to your professional development, providing a wealth of learning resources and fostering a culture of collaboration and knowledge sharing.Your Daily Responsibilities:

Join our dynamic team as a Public Relations Manager where you will play a pivotal role in shaping the public image and reputation of our brand in China. You will be responsible for developing and executing strategic communication plans, managing media relations, and enhancing our visibility through effective storytelling. This position requires a creative thinker who can navigate the complexities of the media landscape in China, and foster strong relationships with key stakeholders.

Mission As the Head of Digital Commerce for China, your primary goal will be to create and implement a robust digital commercial strategy that propels revenue growth, amplifies brand visibility, and ensures a top-tier consumer experience across all digital platforms in the region. You will spearhead the digital go-to-market strategy, oversee the commercial performance of our digital channels, and cultivate a data-driven culture that enhances performance and reveals new growth avenues. Key Responsibilities & Success Metrics Digital Commercial Strategy Formulate and implement the comprehensive digital commerce strategy for China, aligning with both global and regional business objectives. Take ownership of setting strategic commercial objectives, defining channel roles, and executing plans for all digital avenues, including proprietary e-commerce platforms and partner marketplaces. Identify and assess new digital commercial opportunities to stimulate growth and broaden market access. Collaborate on strategic capabilities and initiatives such as AI integration, partnership network development, consumer funnel optimization, and investment modeling. Success Metric: Meet annual Net Sales and ROAS targets for digital channels in China. Success Metric: Successfully secure multi-year Long Range Plan (LRP) approvals with global and regional leadership stakeholders. Performance Marketing Leadership Lead the performance marketing team in crafting and executing impactful strategies for customer acquisition, conversion, and retention. Co-develop an integrated strategy with the Marketing team that utilizes a data-driven approach, balancing brand and commercial objectives while operationalizing the strategy for our brand's current local market stage. Oversee the performance marketing budget, optimizing expenditures across all channels to maximize ROI and ROAS. Promote a data-driven mindset, leveraging analytics and insights to foster continuous improvement in marketing effectiveness. Success Metric: Maintain robust ROAS across all paid channels while achieving acquisition targets. Digital Channel Management Manage all digital sales channels, including the brand website, app, and marketplace partners such as Tmall, JD.com, and Douyin. Ensure a seamless and premium consumer journey across all digital interactions. Collaborate with marketplace partners to enhance channel performance and consumer experience.

We are seeking dynamic and experienced General Managers to lead our operations at various locations in China. You will be responsible for driving business growth, optimizing team performance, and enhancing customer satisfaction. As a leader, you will work closely with cross-functional teams to achieve strategic objectives and ensure that our brand remains a leader in the industry.

About On Running AG On Running AG aims to set the standard as a premium global sports brand, with a focus on performance, thoughtful design, and sustainability. The company’s mission is to inspire people through movement. Role Overview: Head of Digital Product Management, China This Shanghai-based leadership role shapes the digital product and consumer experience for On’s customers in China. The Head of Digital Product Management leads the omni-channel journey, connecting online and offline touchpoints across major local platforms such as WeChat Miniprogram and China Digital Marketplaces. Main Responsibilities Set the product vision and long-term strategy for omni-channel digital consumer experiences in China. Guide the product journey across all commercial channels, delivering a premium, scalable, and locally relevant experience. Oversee the China customer product portfolio, emphasizing data-driven and personalized experiences to increase satisfaction and loyalty. Work closely with Engineering and Commercial leaders to deliver on the product roadmap. Serve as a key link between the China team and the global organization to maintain alignment and shared objectives.

Role Overview Eurofins Scientific is hiring a Quality Assurance Manager for its Assurance China team in Shanghai. This position leads efforts to uphold quality and compliance across operations. The manager guides a team focused on maintaining quality assurance protocols, refining processes, and meeting regulatory requirements. What You Will Do Lead and mentor a quality assurance team Oversee the implementation and maintenance of quality assurance protocols Drive process improvements to support operational excellence Ensure compliance with relevant regulations and internal standards Location Shanghai, China