Data Analyst - E-Commerce

Join our dynamic team as a Data Analyst specializing in e-commerce, where you'll play a crucial role in transforming data into actionable insights. Your expertise will help drive data-informed decisions that enhance our business strategies and improve customer experiences.

At Coupang, we exist to deliver exceptional customer experiences. When our customers say, "How did I ever live without Coupang?" we know we've fulfilled our mission. With unwavering dedication to making shopping, dining, and everyday life more convenient, Coupang is driving innovation across the multi-billion-dollar e-commerce industry. As one of the fastest-growing e-commerce companies, we have established a unique presence in the domestic commerce sector and built strong customer trust.Coupang takes pride in being a globally listed company rooted in startup culture. This agility from our founding continues to fuel our growth as we constantly launch new services and expand our business. Every employee at Coupang has the opportunity to embody an entrepreneurial spirit and drive new innovations and initiatives. Our boldness to dive into work and achieve results is the essence of how we operate. Here at Coupang, you will witness daily growth in yourself, your colleagues, your team, and the company as a whole.All Coupang employees are genuinely committed to shaping the future of commerce. We tackle customer challenges head-on, defying traditional notions and pushing beyond achievable limits. If you seek a remarkable work experience in a hyper-connected world with high availability and cutting-edge technology, join Coupang now.Job OverviewThe SCM Autonomation team is responsible for developing demand forecasting, ordering algorithms, inventory simulations, and supplier relationship management systems to serve our customers. We aim to predict customer demand and ensure the availability of products customers wish to purchase, thereby supporting the growth of our Rocket Delivery and Rocket Fresh businesses.Key ResponsibilitiesLead the Entire Insight Cycle: From ideation to production-level insights, this is central to the role.Smart Heuristic Development: Proactively identify weaknesses in supply chain systems and develop practical, creative logic. Key focus areas include prediction correction logic (fallback for model failures), out-of-stock (OOS) root cause analysis models, and overstock flag rules.Rapid Proof-of-Concept (POC) Development: Quickly develop POCs to validate ideas. For example, creating a Root Cause Analysis dashboard that automatically analyzes causes of stockouts, such as supply delays and inadequate forecasting.Production Implementation: Collaborate with demand planning and engineering teams to integrate validated POCs into actual systems, ensuring logic is accurately incorporated into core inventory planning systems.Inventory Health Expertise: Analyze key supply chain KPIs such as out-of-stock rates and sell-through rates, providing clear explanations for underlying causes rather than just reporting numbers.Data Translator Role: Actively communicate with both technical and non-technical partners to clearly convey not just the 'what' of analysis results, but also 'why it matters.'

Coupang Corp. seeks a Data Analyst and Insights Specialist to join the team in Seoul, South Korea. This junior-level position centers on supporting data-driven decisions for the company’s e-commerce operations. Key responsibilities Work with large datasets to uncover trends and patterns relevant to the business Translate analytical findings into clear, actionable recommendations Support business strategy development and initiatives aimed at improving customer experience Role focus This role emphasizes practical analysis that informs decision-making. The specialist will contribute insights that help shape Coupang’s approach to e-commerce challenges and opportunities. Location This position is based in Seoul, South Korea.

Join our innovative Commerce domain at Toss, where we empower businesses through our cutting-edge B2C e-commerce platform, Toss Shopping.Toss comprises a division responsible for shared products and various domains running distinct, complete businesses.The Commerce domain operates Toss Shopping, a rapidly growing B2C e-commerce service.Since its launch in 2024, Commerce has become one of the fastest-growing areas at Toss.We are poised to provide innovative experiences and explosive growth this year.As a Product Owner, you will oversee a range of services:Ads: Design advertising products for sellers, manage advertising tools, and analyze performance within the Toss Shopping ecosystem.Order: Focus on core order and payment flows, including cart management, payment processes, and order modifications.Listing: Enhance product discovery experiences, including search functionalities, sorting, recommendations, and category organization.Contents: Curate product detail pages, reviews, and brand content for a content-rich shopping experience.Promotion: Develop and manage promotional tools such as coupons, time deals, and discount events.In this role, you will:Collaborate with your silo or team to establish and achieve biannual goals for your product.Take ownership of business direction, revenue, and monetization strategies, working closely with your team to identify the best pathways forward.Define key performance indicators, design business models, and drive actionable initiatives.Identify valid hypotheses, conduct data-driven experiments, validate hypotheses, and iterate to achieve Product-Market Fit.Analyze customer needs and business impacts, clearly defining problems and solutions for various stakeholders.Experience the journey of discovering and solving challenges like a startup CEO, gaining insights from both successes and failures.We are looking for individuals who:Have experience in defining and solving customer problems from their perspective.Can leverage data to tackle complex challenges effectively.Are resilient in challenging situations, committed to finding solutions.

Role overview Coupang Eats seeks a Senior Data Analyst to guide strategic decisions and enhance the user experience for its food delivery platform. This role is based in Seoul, South Korea. What you will do Examine complex datasets tied to food delivery operations and customer behavior Generate insights that shape business strategy and drive product improvements Collaborate with cross-functional teams to spot opportunities and address challenges Share findings and ideas that help boost operational efficiency and customer satisfaction Impact Data-driven recommendations from this position influence daily operations and contribute to long-term improvements at Coupang Eats.

About Coupang At Coupang, our mission is to astonish our customers with unparalleled service and innovation. Our goal is to make shopping, dining, and living simpler and more enjoyable than ever before. With a relentless focus on customer satisfaction, we are revolutionizing the multi-billion-dollar commerce sector in South Korea and building a reputation as a trusted leader in the industry. We combine the dynamic spirit of a startup with the resources of a major global firm, empowering our team to innovate and expand at an impressive pace. Our culture encourages entrepreneurial thinking and hands-on collaboration, creating an environment where every team member can witness their impact on the company’s growth. Join us at Coupang as we shape the future of commerce. Together, we can redefine the possibilities in a high-tech, hyper-connected world. Job Description: We are on the lookout for a pragmatic and results-oriented Lead Data Analyst to serve as the strategic center of our Supply Chain team. In this key role, you will tackle complex challenges to optimize our supply chain processes, contribute to data-driven decision-making, and enhance operational efficiency.

Coupang Eats, part of Coupang Corp., is known for reshaping food delivery in South Korea since its 2019 debut. Based in Seoul, the team recently launched 'Unlimited Free Delivery' in 2024, aiming to make meal delivery more accessible and convenient for everyone. Coupang Corp. is a major e-commerce company with a strong presence in domestic commerce and a reputation for customer-focused innovation. The company blends the agility of its startup roots with the scale of a global public business. Employees are encouraged to take initiative, launch new ideas, and work collaboratively to drive growth. Role overview The Business Development Analyst (Data) role at Coupang Eats focuses on using data to support business growth and improve customer experience. This position offers the chance to work with a team that values innovation, continuous improvement, and bold thinking in the food delivery sector. What you will do Analyze data to identify trends and opportunities in the food delivery market Support business development initiatives with data-driven insights Collaborate with team members from diverse backgrounds Requirements Strong analytical skills and experience working with data Interest in business development and the food delivery industry Ability to work collaboratively and contribute to team growth

# About the Team- The Machine Learning Engineer (Commerce AI) position plays a crucial role in addressing various operational and service challenges within the Toss commerce domain using advanced AI technologies.- The team tackles complex issues like operation automation, seller evaluation, product information, and search quality that require sophisticated judgment across the commerce spectrum.- Utilizing a variety of AI technologies such as LLM, RAG, and multimodal models, we design innovative approaches to define and solve problems.- We go beyond simply solving existing issues; we redefine and expand the problems themselves.- **Interested in learning more about Toss's data organization?** [→ *Toss Data Division Wiki*](https://recruit-data-division.oopy.io/)# Responsibilities- Leverage diverse forms of information including text, images, audio, and structured data to model and resolve complex challenges within the commerce domain.- Experiment with large language models (LLM), RAG, and multimodal models to explore new solutions for previously unsolvable tasks.- Investigate opportunities to apply AI to areas that have not been clearly defined before.- Validate the effectiveness of designed models through offline/online experiments and quantitative evaluations, maintaining iterative improvement routines.- Design solutions that not only emphasize technical sophistication but also consider business applicability and sustainability.# Ideal Candidate- Experience in solving problems using ML technologies, including the latest AI techniques (LLM/RAG, LMM), with a strong understanding of business requirements.- Proficiency in designing models that integrate various forms of data (text, images, audio, structured data) and rapidly adapting them.- Familiarity with applying ML technologies to services and improving them iteratively, along with a comprehensive understanding of service architecture.- Demonstrated leadership throughout the entire process from problem definition to model design, experimentation, and quantitative evaluation.- Proficiency in the latest AI ecosystem, including tools like PyTorch, Hugging Face Transformers, and LangChain.- Experience in designing solutions that account for both technical experimentation and service applicability and scalability.- A keen interest and ability to explore and technically define new problems.# Resume Tips- Instead of merely listing modeling techniques, provide concrete examples of improvements made and their impacts.- Highlight any significant achievements derived from experiments and iterative improvements under various constraints.- Emphasize your role in collaborative processes and how you contributed to problem-solving beyond just technical aspects.# Recruitment Process- Application submission > 1st Technical Interview (Coding) > 2nd Technical Interview > Cultural Fit Interview > Reference Check > Compensation Negotiation > Final Acceptance.- The first interview will include a straightforward coding test, resume review, and basic ML knowledge assessment.- The second interview will focus on in-depth technical discussions and ML system design.# A Note for Future Colleagues> "Solving complex problems with AI is just the beginning.What we truly focus on is re-examining the problems themselves and transforming them for the better."- It’s not just about feeding refined data into models; it’s about contemplating how to technically resolve problems that are still undefined.- We always begin with questions like, "Do we really need to model this?" and engage in a process of redefining the problem to find the most impactful solutions.- We aim to design new workflows led by AI, rather than merely applying AI to tasks that have been traditionally performed manually.

About Coupang Coupang is a leading e-commerce company in South Korea, known for dependable service and rapid growth. The team combines entrepreneurial drive with the scale and stability of a global public company, which supports quick innovation and the launch of new services. Employees work with others who are motivated to make a real impact and help the company grow. The focus remains on making shopping, dining, and daily life more convenient for customers across the country. The company continues to expand its influence in a highly connected, technology-driven market. Every team member plays a part in shaping the future of commerce and creating memorable experiences for Coupang's customers.

About the Role Coupang is hiring a Business Analyst in Seoul, South Korea. This position focuses on analyzing business processes and finding areas where performance can improve. The analyst will work closely with teams across the company to support decisions using data and insights. Key Responsibilities Analyze current business processes and workflows Identify opportunities to improve efficiency and effectiveness Collaborate with cross-functional teams to support data-driven decisions

Join us in creating an exceptional shopping experience within the Toss Commerce domain, where customers can easily discover products and enjoy seamless shopping.Toss Commerce is dedicated to providing users with an enjoyable shopping experience within a financial services-based super app.We utilize machine learning-driven recommendations and advertisements to offer customers new discoveries while fostering revenue growth and operational efficiency for sellers.Our mission is to connect quality products with customers naturally, creating a symbiotic growth environment for customers, sellers, and the platform.As a Technical Product Owner, you will:Establish quarterly objectives for your product and collaborate across teams to achieve them.Identify and resolve technical challenges within the commerce domain, including search, recommendations, advertising, and AI.Design and operate systems that provide optimal exploration experiences for customers and performance metrics for sellers, leveraging your technical expertise.Your responsibilities will include:Defining issues within the search, recommendations, and advertising systems, driving solutions forward.Ensuring complex technical tasks such as modeling, ranking, bidding, pacing, and real-time serving contribute meaningfully to the business.Taking responsibility for quality metrics like CTR, CVR, and ROAS, as well as performance metrics like latency and availability.Leading your team while pushing for cross-functional execution to completion.We are looking for individuals who:Have experience with large-scale search, recommendation, advertising, and AI systems.Possess a deep understanding of architectures related to recommendations, advertising, AI, and search.Can define complex technical problems and connect them to product solutions.Can lead and execute across diverse organizations, even without formal authority.Important notes:We will review your application to find the most suitable position based on your skills and experiences.If you have specific areas of interest, feel free to apply for individual postings listed above.Rest assured, you can apply comfortably as this posting covers all positions without duplication.How to craft your resume:Clearly outline your problem definitions, hypothesis creation, execution, verification, and results for each product, service, or project.Highlight not just your tasks but also the insights and results you achieved through your contributions.Your journey to join Toss:Application submission > Job interview > Cultural fit interview > Reference check > Compensation negotiation > Final acceptance and onboarding.

About Coupang Coupang is a leading e-commerce company in South Korea, known for its focus on simplifying shopping, dining, and daily life. As a publicly listed business with roots in startup culture, Coupang continues to expand by launching new services and adapting quickly to market needs. The company’s growth is driven by an entrepreneurial spirit and a commitment to exceeding customer expectations. Employees at Coupang are encouraged to take initiative and contribute to ongoing innovation. The company values bold action and the pursuit of results, fostering an environment where both individuals and teams develop alongside the business. Coupang’s mission centers on solving customer challenges and pushing the boundaries of commerce. Role Overview: Business Analyst Business Analysts at Coupang play a key role in turning large volumes of data into actionable insights. These insights support teams across the organization, including Marketing, Logistics, Delivery, Compliance, and Finance. By analyzing data, Business Analysts help shape strategies and support the company’s ability to adapt and improve operations. Location Seoul, South Korea

[English follows Korean.] Company Overview Coupang exists to deliver customer delight. We know we are fulfilling our mission when customers ask, "How did I live without Coupang?" With relentless dedication to making shopping, dining, and daily life simpler for our customers, Coupang is leading innovations across the multi-billion dollar e-commerce industry. As one of the fastest-growing e-commerce companies, we have established an unrivaled position in the domestic commerce sector and built customer trust. Coupang prides itself on being a globally listed company rooted in a startup culture. This agility, present since our founding, drives our continuous launch of new services and business expansion. Every employee at Coupang is given the opportunity to foster an entrepreneurial spirit and lead new innovations and initiatives. The courage to dive into work and achieve results is the essence of how we operate. At Coupang, you will witness daily growth in yourself, your colleagues, your team, and the entire company. All Coupang employees are genuinely committed to our mission of shaping the future of commerce. We solve customer problems, challenge traditional notions, and push the limits of what is possible. If you seek an amazing work experience in a hyper-connected world with high availability and cutting-edge technology, join Coupang now. Position Overview This role is an Individual Contributor position within the Security Compliance team. The team member will leverage their knowledge and skill set to support IT Security Compliance activities. Responsibilities may include coordinating updates to the IT Security Compliance Framework, Standards, or SOPs, evaluating compliance with internal policies and/or regulatory requirements, and gathering responses to support regulatory reporting.

Join Our Dynamic Team As a Data Analyst at Toss Securities, you will be part of our data analytics team. Our Data Analytics (DA) team comprises two main segments: the enterprise analytics unit and the product analytics unit, where you will be contributing to product analysis. Our team is diverse, with members hailing from finance, gaming, e-commerce, O2O, and portal backgrounds, bringing a wealth of experience. Your Responsibilities Support data-driven decision-making for our product development teams. Quantify team goals and identify key levers to achieve them, providing direction for prioritization. Contribute to product enhancements through A/B test design and result analysis, leveraging various analytical methodologies for insights. Ideal Candidate Profile Proficient in SQL for data extraction and cleansing. High-level understanding of mobile service data analysis methods (Customer Lifetime Value, Retention, Cohort Analysis, etc.). Experience in setting hypotheses and conducting experiments to improve services. Demonstrated ability to design A/B tests and derive meaningful results. Familiarity with data visualization tools (such as Tableau) is a plus. No strict experience level is required; we value insights gained from diverse experiences. Resume Recommendations Detail impactful projects from your experience. Clearly outline the problem definition, hypothesis setting, experimental design, and result validation processes. Share experiences where you deepened user understanding through data analysis and proposed actionable strategies. Confirm proficiency in mobile service data analysis methods (LTV, AARRR, Cohort, Funnel, etc.). If objectives were met, quantify improvements in metrics like churn rate, conversion rate, and revenue. (Please omit sensitive information if necessary.)

Welcome to Your Journey with Daangn Team!At Daangn, we strive to create an environment where individuals can grow alongside the company. Our hiring team is here to assist you in achieving those joyful moments with wonderful colleagues. Introducing the Commerce TeamThe Commerce Team is dedicated to creating a new shopping experience within Daangn. We aim to redefine local commerce in our unique way, moving beyond just an online shopping mall. Our platform connects seamlessly with various Daangn services such as second-hand trading, community engagement, and local maps, allowing our 20 million users to enjoy shopping in a familiar environment.Our commerce platform embodies Daangn's DNA of community engagement, fostering group purchases with neighbors and offering exclusive local merchandise that provides new values not found in traditional e-commerce. We envision a commerce experience that makes shopping special through neighborly connections.The Commerce Team operates like an early-stage startup. Everyone acts as a project manager and researcher, obsessively focusing on customer problems. We encourage cross-functional collaboration, where anyone can propose ideas, experiment, and learn from outcomes. Quick execution and a learning attitude from failures are essential to us.Your RoleCurrently, we are focused on solidifying the fundamental functions of commerce such as product management, payment, delivery, and exhibitions. However, we plan to gradually introduce innovative commerce features infused with Daangn's unique character. Your ideas and execution will play a crucial role in shaping the direction of our services.Create an Engaging Commerce User ExperienceDesign and implement intuitive interfaces from product exploration to purchase completion.Ensure a consistent shopping experience across web views and websites while rapidly deploying event/exhibition pages.Experiment and Learn QuicklyQuickly implement and test various experimental features that go beyond traditional commerce functionalities.Regularly conduct A/B testing and continuously improve user experience based on data.Develop Efficient Management Tools for SellersBuild seller pages for product registration, order/inventory management, and settlements.Provide dashboards that visualize sales performance at a glance through data visualization.Maximize Development Speed with AIRapidly implement UI components and prototypes using tools like Claude Code and Cursor.Automate repetitive tasks with AI, investing saved time into user experience innovations.Ideal Candidate Profile4+ years of experience in frontend development.Obsessive about solving customer problems and committed to seeing projects through to completion.Quickly adapt to new tech stacks and balance rapid execution with scalability considerations.Collaborate openly with diverse teams and maintain a learning attitude from failures.Make autonomous engineering judgments and executions even before business decisions.Actively utilize AI tools (e.g., Claude Code, Cursor) to enhance productivity and focus on business impact.Preferred QualificationsExperience with TypeScript and React.Understanding and experience in the e-commerce domain.Handled complex state management (e.g., Recoil, Zustand).Familiarity with GraphQL architecture and experience using Relay.Understanding of execution environments (e.g., web browsers, in-app web views) and their policies.Additional NotesThis is a full-time position with competitive compensation and benefits.

Join our dynamic team at Toss Careers as a Data Analyst specializing in advertising. In this role, you will leverage your analytical skills to drive data-driven decisions and optimize advertising strategies. Collaborate with cross-functional teams to uncover insights, enhance campaign performance, and contribute to the growth of our advertising initiatives. Your expertise in data analysis will directly impact our success and innovation in the advertising space.

Join us in transforming the way customers experience shopping within the financial services ecosystem.Toss Commerce is dedicated to creating an effortless shopping experience that allows customers to discover and enjoy products with ease.We leverage machine learning for personalized recommendations and advertising, providing both convenience for customers and growth opportunities for sellers through enhanced sales performance and operational efficiency.We aim to connect high-quality products with customers naturally, fostering a growth-oriented environment for customers, sellers, and the platform alike.About the Position:As a Platform Product Owner, you will establish semi-annual goals for your domain and lead efforts to achieve them.You will have the autonomy to make key decisions regarding business direction, revenue, and monetization, setting objectives and strategies through comprehensive discussions with teams and stakeholders.Your role involves designing and managing common systems such as catalogs, pricing, promotions, orders, settlements, and seller tools, ensuring a stable platform for sellers and users to grow rapidly.You will build a foundation that supports the rapid growth of various services while maintaining platform reliability and scalability.Key Responsibilities:Design and operate core platform systems including catalogs, pricing, promotions, and order/settlement processes.Facilitate stable expansion across multiple product teams through common components and data standardization.Ensure scalability and data reliability, minimizing unnecessary costs and operational risks.Lead internal stakeholders in effectively implementing and utilizing the platform.Ideal Candidate:You have experience designing and operating platform products within complex domains.You excel at change management and stakeholder alignment, capable of designing scalable structures while ensuring data reliability and operational quality.You are passionate about creating the foundation for sellers and internal teams to grow together.Additional Information:We are open to considering applicants for roles beyond the Platform Product Owner position.We will review your experiences and strengths to recommend the most suitable position for you.If you have specific areas of interest, you can also apply through individual postings listed above.Feel free to apply through this listing as it covers all positions without duplication.Resume Tips:Clearly outline your experiences using frameworks such as problem definition → hypothesis development → execution and validation → results, or problem definition → solution derivation → collaboration with stakeholders → final outcomes.It is beneficial to include your insights and the impact of your contributions rather than simply listing responsibilities.

Welcome to daangn Team JourneyAt daangn, we are committed to creating an environment where individuals can grow alongside the company's expansion.We, the daangn recruitment team, are here to assist you in having those moments of joyful contemplation with wonderful colleagues. Introducing the Data Analyst Roledaangn's vision is to foster a warm and active community by connecting neighbors. To achieve this vision, we continuously enhance our products through informed decision-making. As a Data Analyst, you will play a crucial role in improving the quality of these decisions through data analysis.The Data Analyst at daangn will uncover insights regarding user needs and product development directions by analyzing vast amounts of data generated from our products. By closely communicating with various teams, you will define data analysis tasks that address the problems we need to solve and convey the insights gained in an understandable manner to all team members. This process will guide our decision-making in the right direction, contributing to daangn's growth.Your ResponsibilitiesYou will belong to the Data Analyst Chapter while also being affiliated with specific business or organization teams.Define data analysis tasks necessary for product growth and user experience improvement, analyzing diverse data dimensions such as product, user behavior, marketing, and revenue to provide insights and strategies.Systematize and structure the company's goals and team objectives through measurable indicators, creating an accessible environment for all team members.Set indicators and hypotheses for goal achievement, proposing action items through A/B test design and interpretation.Structure and convey insights from analyses in an easily understandable manner for team members.Lead the team's data-driven decision-making culture.We Are Looking ForA candidate with experience in web/app data analysis and a proven track record of product improvement.A problem-solver who can define complex issues and think multidimensionally about various hypotheses.An individual with a solid understanding of mobile service data analysis methods (such as AARRR).Experience or knowledge in designing and executing A/B tests to drive product improvements.Proficiency in SQL (BigQuery), Python, and capable of efficiently querying and processing data.A communicator who can effectively convey data-driven decisions to team members.Preferred QualificationsExperience in utilizing data to propose strategies and achieve business impact.Hands-on experience in the entire data modeling process for analysis.A keen interest in marketing data analysis and marketing automation, familiar with tools like Appsflyer and Adjust.

쿠팡은 고객 감동 실현을 위해 존재합니다. 고객들이 "쿠팡 없이 그동안 어떻게 살았을까?" 라고 말할 때, 비로소 우리의 미션을 실현하고 있음을 알 수 있습니다. 고객들의 쇼핑과 식사, 생활 전반을 편하게 만들겠다는 유일한 집념으로 쿠팡은 수억 달러 규모의 이커머스 산업 전반의 혁신을 이끌고 있습니다. 쿠팡은 가장 빠르게 성장하는 이커머스 기업 중 하나로, 국내 커머스 업계에서의 독보적인 입지와, 고객 신뢰를 구축했습니다. 쿠팡은 스타트업 문화를 기반으로 한 글로벌 대형 상장사라고 자부합니다. 이것이 창립 당시의 기민함을 유지하며, 신규 서비스를 끊임없이 출시하며 비즈니스를 확장해 나가는 우리의 성장 동력입니다. 쿠팡의 모든 임직원에게는 기업가 정신을 갖추고 새로운 혁신과 이니셔티브를 추진할 수 있는 기회가 주어집니다. 주저 없이 일에 뛰어들어 성과를 이루고자 하는 과감성이, 바로 쿠팡이 일하는 방식의 본질입니다. 쿠팡에서는 여러분 자신, 동료, 팀 그리고 회사 전체가 매일 성장하는 모습을 목격할 것입니다. 쿠팡의 모든 직원은 커머스의 미래를 만들겠다는 쿠팡의 미션에 진심입니다. 우리는 고객의 문제를 해결해 나가고, 전통적인 관념과 통념에 맞서며 실현 가능한 한계를 뛰어넘고 있습니다. 고가용성 (always-on) 과 최첨단의 앞선 기술 (high-tech), 초연결사회 (hyper-connected world) 에서의 놀라운 업무 경험을 원하신다면, 지금 바로 쿠팡에 합류하세요. 직무 개요: Coupang Ads는 쿠팡 내에서 광고 플랫폼을 담당하는 조직입니다. 세계 곳곳에 분산되어 있는 조직인 Coupang Ads는 쿠팡 플랫폼에서 상품을 판매하는 업체들을 위한 광고 솔루션을 제공하는 데 집중합니다. 디스플레이 광고, 검색 광고, 성과형 광고, 브랜딩 광고, 비디오 광고 등이 Coupang Ads가 제공하는 광고 솔루션에 포함됩니다. Ads Analytics 팀은 쿠팡 광고 솔루션의 수익을 극대화하고 사용자가 광고에서 가치를 얻고 전체 광고 비즈니스에 걸쳐 프로덕트 전략을 수립할 수 있도록 지원합니다. 데이터를 통합하여 실행 가능한 통찰력을 제공하고, 복잡한 비즈니스 질문에 답변하며, 고객에 대한 심도 있는 이해를 돕고 있습니다. 우리는 Ecommerce 뿐 아니라 Eats앱에서의 쿠팡 광고 사업에 초점을 맞추고 있으며, KPI를 분석하고, A/B 및 다변수 테스트 이니셔티브의 성공을 분석함으로써 이를 수행하고 있습니다. 담당 업무: 제품 및 수익화 전략: 다양한 입찰 및 수익화 모델을 개발하고 테스트하며, 변화가 수익에 미칠 수 있는 영향을 시뮬레이션합니다. 지표: 상품 채택, 사용, 성과 및 이탈에 대한 보고에 사용되는 일련의 핵심 성과 지표(KPI)를 제공합니다. 그룹의 수익화 노력이 효과가 있는지 파악할 수 있도록 가시성을 제공합니다. 예측: 인벤토리 및 수익 예측 모델을 수익 최적화 프로세스의 중요한 구성 요소로 설계 및 유지, 관리합니다. 판매 패턴을 분석하여 동향을 파악하고 재무 예측을 지원합니다. A/B 테스트: A/B 테스트를 설계, 수행, 분석 및 인사이트를 발굴하여 상품 이터레이션에 대해 알리고 우선순위를 정합니다. 통계적 엄밀성을 가지고 이를 수행하고 시험 결과 동인에 대한 "왜?"라는 질문에 대답하기 위해 코호트 연구를 수행합니다. 간결한 스토리 전달: 테스트 완료 시 시의적절하고 설득력이 있으며 사실에 기반한 테스트 내용을 정리해 데이터와 테스트 결과에 숨겨진 비즈니스 “스토리”를 강력히 전달합니다.

About the Team You'll Join The Data Analyst at Toss Bank is integrated into both the squad and DA chapter, functioning within a matrix structure. At Toss Bank, teams are organized into squads, consisting of 6-8 professionals including Product Owners, Designers, Developers, and Analysts, working autonomously like a startup. Data Analysts in the Toss community belong to the DA chapter, which meets every Wednesday to share insights on data analysis topics. The DA chapter comprises team members with 1 to 12 years of experience from diverse backgrounds, including finance, corporate, gaming, and e-commerce. Key Responsibilities You'll Undertake As a Data Analyst at Toss Bank, you will define business problems through data and identify optimal solutions to effect real change. Drive Data-Driven Decision Making: Go beyond merely extracting requested data by defining the 'real problems' behind business needs and formulating hypotheses. Validate hypotheses using appropriate methodologies, such as causal inference and A/B testing, to derive actionable insights. Create Reliable and Efficient Analytical Environments: Focus on developing reusable data structures that team members can utilize repeatedly, moving beyond one-time analyses. Establish data standards through data mart design and consistency validation that everyone can trust. Work Smart with Technology: Utilize cutting-edge technologies (AI, LLM, etc.) to enhance efficiency in repetitive tasks, allowing for a focus on more significant problem-solving. Proactively adopt new analytical methods and tools that can elevate productivity without being constrained by past practices. We Seek a Candidate Who: Can discern the essence of problems and proactively propose solutions that consider the impact on our team, company strategy, and business objectives. Understands complex business logic and can translate this into coherent SQL queries for structured data. Is adept in deep data analysis using tools like Python/R, capable of accurately interpreting experimental results based on statistical knowledge. Can communicate complex analytical findings in simple terms that non-experts can understand and persuade. Preferred Experience: Experience in constructing dashboards and analytical environments using tools such as Tableau or Amplitude is a plus. Prior involvement in service planning and log design stages is advantageous. Experience in leveraging new technologies (like AI) to enhance work processes is preferred. Resume Tips: Detail impactful projects you have worked on. Showcase the process of problem definition, hypothesis formulation, experimental design, validation, and results. Mention any experiences that led to deep user understanding through data analysis and actionable insights. Check if you have extensively utilized mobile service data analysis methods (LTV, AARRR, Cohort, Funnel, etc.).