Senior Lifecycle Marketing Manager - Home Loans

Join SoFi as a Senior Lifecycle Marketing Manager for Home Loans, where you will lead innovative marketing strategies that drive customer engagement and retention. In this pivotal role, you will harness data-driven insights to create compelling campaigns across various digital channels. Your expertise will help us enhance the customer journey and maximize the impact of our marketing efforts.

Employee Applicant Privacy Notice SoFi is a national bank and financial services provider focused on personal finance. The company builds mobile-first technology to help millions of members pursue their financial goals. As the industry evolves, SoFi aims to stay ahead, guided by a mission to improve lives and a set of core values. Role overview The Senior Lifecycle Marketing Manager, Home Equity, leads lifecycle marketing for SoFi’s Home Equity products. This position works closely with Product, Creative, and Data Science teams to drive business growth by improving conversion rates throughout the customer journey. The role relies on member data to design and launch large-scale campaigns, always with an eye on measurable results. Success in this position requires strong cross-functional collaboration and the ability to navigate complexity in a changing financial sector. Key responsibilities Build automated, multi-channel workflows using email, push notifications, in-app messages, and SMS, tailored to member behavior and lifecycle stage. Advance campaign automation and personalization by applying performance data to shape both evergreen and ad-hoc marketing efforts. Manage an experimentation roadmap to maximize conversion and revenue, leveraging advanced testing tools. Collaborate with Product Marketing, Data, and Design to develop marketing strategies aligned with Home Equity business objectives. Partner with Marketing Tech Operations to support technical execution and encourage the use of AI-driven insights for deeper personalization. Create educational content and personalized communications to help members understand the lending process. Monitor market trends and develop reporting frameworks to share actionable insights across the company. Locations San Francisco, CA; New York, NY; Seattle, WA; Cottonwood Heights, UT

About the TeamAt DoorDash, we are dedicated to empowering local economies. Our innovative last-mile delivery technology connects individuals with the local businesses they cherish, fostering growth for both the enterprises and communities involved.The B2B Marketing team plays a pivotal role in guiding Merchants to discover the most suitable DoorDash products and services that will enhance their business performance. By cultivating enduring relationships with our B2B clientele through personalized and scalable cross-channel experiences, we drive both retention and engagement. We pride ourselves on being trusted advisors to our SMB Merchants and strong advocates within our cross-functional teams, assisting them through every phase of their DoorDash journey with tailored resources, education, and solutions to maximize their business potential.About the RoleIn the position of Senior Manager of B2B Lifecycle Marketing, you will helm a team of marketing professionals tasked with crafting compelling marketing communications for Merchants through owned channels (CRM) to equip them for success on the DoorDash platform. Your responsibilities will include providing early Merchant education, facilitating tool adoption, and testing new products geared towards enhancing Merchant experiences. You will strategically utilize every interaction to fortify the Merchant's relationship with DoorDash and ensure their ongoing success.Your collaboration with fellow leaders within the Merchant organization will be essential as you refine the vision for Merchant Retention Marketing and translate it into actionable short- and long-term roadmaps. Building strong relationships with cross-functional stakeholders will be key to achieving shared business objectives, and you will act as the primary advocate for the needs of Merchant Retention Marketing, including those related to Marketing Technology, Product, and Analytics.What You Will AchieveOversee the complete CRM lifecycle strategy for Merchants, Advertisers, and DoorDash for Business users, encompassing onboarding, activation, product adoption, and churn reduction.Establish and manage priority KPIs, continuously refining strategies to enhance performance.

Join inkitt as a Senior CRM Lifecycle Marketing Manager and lead our marketing initiatives to enhance customer engagement and retention. You will be responsible for designing and implementing effective lifecycle marketing strategies that drive customer loyalty and revenue growth.In this role, you will collaborate with cross-functional teams to analyze customer data, develop targeted campaigns, and optimize the customer journey across multiple channels. Your expertise will help us to refine our messaging and improve our overall customer experience.

Join MaintainX as a Senior Lifecycle Marketing Manager and lead the charge in developing and executing innovative marketing strategies that enhance customer engagement and retention. In this pivotal role, you will collaborate with cross-functional teams to design and implement lifecycle marketing campaigns that drive customer satisfaction and business growth.

Join our dynamic team at Gleanwork as a Senior Lifecycle Marketing Operations Manager. In this pivotal role, you will lead innovative marketing strategies that enhance customer engagement and drive growth. You will collaborate with cross-functional teams to optimize lifecycle marketing initiatives and ensure seamless execution of campaigns. Your expertise in data analytics and marketing automation will be essential in developing targeted strategies that resonate with our audience.

As a Lifecycle Marketing Manager at Upgrade, you will play a pivotal role in enhancing our customer engagement strategies through innovative marketing initiatives. You will be responsible for developing and executing comprehensive lifecycle marketing campaigns across multiple channels to drive customer retention and growth. This position requires a blend of creativity and analytical skills, as you will analyze customer behavior data to optimize our marketing strategies and improve overall customer experience.Join us in revolutionizing the way consumers manage their finances with cutting-edge technology and personalized service.

Join our mission to transform the trucking and logistics industry!At AtoB, we recognize that the very foundation of our economy relies on efficient logistics, yet the payment systems in place are outdated, cumbersome, and fraught with fraud. Our goal is to revolutionize these systems and provide a seamless experience for the hardworking individuals in this sector.As the Lifecycle Marketing Manager, you will play a pivotal role in enhancing customer engagement through innovative email marketing strategies. This isn't just about sending newsletters; it's about crafting automated communications that resonate with our diverse user base.

Join Candid Health as a Lifecycle Marketing Manager where you will play a pivotal role in enhancing customer engagement and driving growth through innovative marketing strategies. You will be responsible for developing, executing, and optimizing lifecycle marketing campaigns that resonate with our audience at every stage of their journey.The ideal candidate will possess a deep understanding of customer behavior, strong analytical skills, and a proven track record in lifecycle marketing. You will collaborate closely with cross-functional teams to create compelling content and leverage data-driven insights to continuously improve our strategies.

Employee Applicant Privacy NoticeAbout Us:Join us in shaping a brighter financial future.At SoFi, we are transforming personal finance for individuals everywhere. As a pioneering financial services company and national bank, we leverage innovative, mobile-first technology to help millions of members achieve their financial goals. In an era of unprecedented industry evolution, we are proud to lead the charge, making a tangible difference in people's lives guided by our core values. Become a part of our mission to invest in yourself, your career, and the broader financial landscape.The RoleAs a Senior Manager of Design for Home Loans at SoFi, you will play a pivotal role in redefining home financing. Your vision will guide new initiatives, set high standards for excellence, and foster unity across our product ecosystem. You'll be instrumental in advancing our design organization and nurturing your team's growth while connecting with various cross-functional partners.With SoFi's ambitious growth trajectory, your expertise will help us continue to disrupt the lending landscape, empowering our members to realize significant life milestones—from overcoming debt to purchasing their dream homes.Key ResponsibilitiesEstablish the design strategy for Home Purchase, Home Refinance, and Home Equity products.Drive innovative design solutions for SoFi members and internal agents, ensuring optimal loan options.Collaborate effectively with Product Directors, Engineering Senior Managers, Business leaders, Marketing & Operations to prioritize and strategize roadmaps.Act as a key partner in aligning roadmaps with cross-functional leads.Champion strong design practices from conception to launch, ensuring top-quality outcomes.

Employee Applicant Privacy NoticeAbout Us:Join us in redefining the future of finance. At SoFi, we are committed to transforming how individuals engage with their financial lives.As a leading next-generation financial services provider and national bank, we leverage cutting-edge, mobile-first technology to empower our millions of members to achieve their financial aspirations. In the midst of an industry-wide transformation, we are proud to stand at the forefront, making a tangible difference in people's lives guided by our core values. Be a part of our journey to invest in your future, your career, and the financial landscape.The Role:We are looking for a passionate leader in Capital Markets to drive the growth and optimization of our Loan Platform Business and Private Credit transactions. This pivotal role serves as the primary liaison between institutional investors and our internal teams across Finance, Operations, Product, and Legal. The ideal candidate will enhance investor engagement and education, oversee loan sale execution, and align program economics with our financial and strategic goals. This position is crucial for scaling our platform through strengthened investor relationships, increased transaction efficiency, and support for our expanding capital markets initiatives.Your Responsibilities:Establish and nurture high-level partnerships with institutional investors within the Loan Platform Business and Private Credit programs.Lead the investor education and due diligence processes, including crafting marketing materials, performance updates, transaction summaries, and structural analyses.Conduct complex negotiations and finalize deal structures that align with SoFi’s long-term capital strategy.Act as the primary point of contact for investor communications, ensuring timely and effective responses from internal teams.Collaborate with the Transaction Execution team to coordinate quarterly loan sale schedules, aligning investor demand with available loan supply.Work closely with Finance and Accounting teams to forecast sales activity, monitor performance metrics, and analyze key revenue drivers.Assess transaction economics to inform pricing, volume, and investor participation strategies.

Mercury seeks a Lifecycle Marketer to guide how customers interact with the brand at every stage. This position centers on designing and managing marketing strategies that encourage customer loyalty and help drive business growth. Key responsibilities Create and deliver lifecycle marketing campaigns using several channels Blend creative thinking with data analysis to refine and optimize campaign results Focus on building stronger customer relationships and boosting ongoing engagement Location This role can be based in San Francisco, New York, or Portland. Remote work is also available from anywhere in Canada or the United States.

Join Change.org as the Director of Lifecycle MarketingAt Change.org, we empower millions to take action and create the change they desire. We are seeking a Director of Lifecycle Marketing to transform fleeting moments of action into enduring relationships through compelling storytelling, strategic lifecycle marketing, and a profoundly human-centric email experience across 13 global markets.This pivotal leadership role reports directly to the CMO, granting you complete authority over our email channel and a long-term objective to innovate our lifecycle marketing across email, push notifications, SMS, and more. You will assemble a highly skilled Lifecycle Marketing (LCM) team and collaborate across brand, product, data, and engineering to craft experiences that resonate with our users.As a public benefit corporation and the world's largest platform for social change, we are at an exciting juncture of transformation.Our core petition platform, utilized by over 100 million individuals each year, is rapidly evolving. We are reconstructing it with AI tools to empower anyone to become an impactful civic leader on the issues they care about.We are preparing to launch a new platform aimed at identifying the common issues that resonate with over 80% of the population, both locally and nationally, to mobilize millions to advocate for these shared solutions.To successfully develop and promote these civic initiatives that uphold democracy in the AI age, we need to engage our users with inspiring and personalized content.Key Outcomes:As the Director of Lifecycle Marketing, you will establish the vision, strategy, and operational excellence for Change.org's global lifecycle program.In the first 6 to 12 months, you will:Build and lead a high-performing Lifecycle Marketing team, including two direct reports focused on brand-led LCM and three indirect partners in Product Development (LCM Product Manager, Developer, Designer).Align senior leadership on a clear email vision and a 12-month strategy that directly supports Change.org's mission.

Join Quizlet as the Head of Lifecycle Marketing, where you will lead innovative marketing strategies that engage users at every stage of their journey. You will be responsible for analyzing user data, optimizing marketing funnels, and developing personalized campaigns that drive retention and growth. Collaborate with cross-functional teams to enhance our user experience and ensure that our marketing efforts align with overall company goals.

About VSCO VSCO (pronounced vis–co) is a vibrant platform that empowers photographers with the essential tools, community, and exposure necessary for both creative and professional growth. We foster an authentic creative ecosystem catering to photographers at every level, providing a platform for inspiration, opportunity, and connection. Our mission is to support photographers in achieving their ambitions, allowing them to forge meaningful connections with other creatives and businesses through our comprehensive suite of creative tools available on mobile and desktop. We seek passionate individuals who are proactive in advancing our mission. At VSCO, every employee has the chance to make a significant impact, and we believe that collaborative efforts yield far stronger results than working in isolation. Our core values are essential to our team culture and guide our hiring process. To learn more about what to expect while working at VSCO, please visit our Careers Page. About The Role We are in search of a Lifecycle Marketing Lead to define, implement, and oversee lifecycle marketing initiatives designed to enhance engagement, retention, and value throughout the creator's journey. Reporting to the Director of Growth Marketing, you will be responsible for developing a comprehensive lifecycle marketing strategy that connects VSCO’s various products (including VSCO Capture, VSCO Photo Editor, and VSCO Workspace), guiding creators from photography enthusiasts to professionals. This role encompasses strategic planning, hands-on execution, and collaboration with agency partners. You will work closely with Product, Creative, UX Design, and Growth teams to create seamless experiences that educate, inspire, and engage our global photography community. The Day to Day Develop and implement VSCO’s lifecycle strategy across email, in-app interfaces, and other owned channels. Manage end-to-end lifecycle campaigns involving planning, segmentation, copywriting, quality assurance, deployment, and performance analysis. Maintain lifecycle content calendars and evergreen nurture campaigns across VSCO’s product landscape, ensuring timely and targeted communication throughout the customer journey. Utilize insights, data, and experimentation to continually refine messaging, enhance engagement, and boost conversion and retention metrics. Contribute to the creation of documentation, frameworks, and best practices to elevate lifecycle marketing standards.

Join Chime as a Designer II in Lifecycle Marketing, where you'll play a vital role in crafting engaging and effective user experiences. As part of our dynamic team, you will leverage your design expertise to enhance customer interactions and drive brand loyalty.

Are you an experienced marketing professional with a passion for driving customer engagement and retention? Plaud is seeking a Lifecycle Marketing Lead to join our innovative team in San Francisco. In this pivotal role, you will be responsible for developing and executing comprehensive lifecycle marketing strategies that enhance customer experiences and maximize retention.You will collaborate closely with cross-functional teams to design targeted campaigns, leverage data analytics, and optimize customer journeys. Your expertise in customer segmentation and personalization will be crucial as we strive to create meaningful interactions at every touchpoint.

Join Headway as the Director of Patient Lifecycle Marketing, where you will lead innovative marketing strategies to enhance patient engagement and retention. In this pivotal role, you will work closely with cross-functional teams to design and implement marketing initiatives that resonate with our patient base, ultimately driving satisfaction and loyalty. Utilize data-driven insights to refine our approach, ensuring that we meet the diverse needs of our patients while promoting our services effectively.

Join Our Cutting-Edge AI Lab!At Cognition, we are at the forefront of applied AI, developing innovative end-to-end software agents. Our flagship products, Devin—the first AI software engineer—and Windsurf, an AI-native IDE, embody our vision of collaborative AI that empowers engineers to tackle challenging problems and achieve remarkable goals.Our team is comprised of elite talent, including competitive programmers and leaders from premier AI companies like Scale AI, Palantir, Waymo, Tesla, and Google DeepMind. Building Devin and Windsurf is just the beginning; we are committed to addressing some of the world's most pressing challenges through advanced AI.About the RoleWe seek a Lifecycle Marketer to establish Cognition's marketing strategies from the ground up, focusing on email and engagement programs designed to enhance product usage and customer retention. This role encompasses both self-serve and enterprise marketing efforts. For self-serve, you'll develop processes to transform sign-ups into active users and convert them into paying customers. On the enterprise front, you will collaborate with sales and customer success teams to drive product adoption post-sale.Key Responsibilities:Establish a comprehensive email marketing program: choose and implement tools, create templates, set up deliverability infrastructure, and develop critical sequences such as onboarding, activation, re-engagement, upgrades, and churn prevention.Produce high-quality content across various formats including emails, in-platform messages, and landing pages. Our discerning developer audience appreciates quality and authenticity.Design customized onboarding experiences that guide users to their first 'aha' moment with Devin.Monitor activation and retention metrics, identifying user drop-off points, designing experiments for improvement, and measuring their effectiveness.Foster self-serve conversions by nurturing free users into paid customers and individuals into team plans.Enhance engagement and product adoption within enterprises by showcasing effective usage and amplifying our customer success efforts.Utilize AI to create highly segmented and personalized user flows based on behavior and product interaction.

Join superpower as a Product Marketing Manager focused on Member Lifestyle, where you will orchestrate the comprehensive member journey from initial engagement to sustained interaction. This pivotal role combines experience design, storytelling, behavioral psychology, and strategic product development to create engaging and premium experiences.Collaborate closely with Product, Growth, and Design teams to enhance activation, engagement, and retention through high-trust experiences.This is an exceptional opportunity for a customer-centric individual eager to establish the leading health lifestyle brand, ensuring that every member interaction is cohesive, intentional, and seamless, setting a new benchmark in the industry.