About the job
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About Us:
At SoFi, we are on a mission to reshape the future of personal finance. Together with our community of members, we are revolutionizing the way individuals engage with their financial lives.
As a pioneering financial services company and national bank, we leverage cutting-edge, mobile-first technology to empower millions of members in achieving their financial aspirations. The financial landscape is evolving rapidly, and we are leading that change. We take pride in knowing that our work has a meaningful impact on people's lives, driven by our core values. Join us to invest in your future, your career, and the financial ecosystem.
The Role:
SoFi is seeking a talented Senior Copywriter to become a vital part of our internal Creative Studio. You are a proactive and collaborative team player who can effortlessly embrace our brand's tone and style across diverse communications. Your main responsibility will be crafting branded content for various platforms including web, digital, social, blog, and print, specifically focused on our lending products. You will also have the opportunity to contribute to other areas of the Studio as needed. This is a contract position expected to last until the end of the year, with potential extension into early 2027.
Key Responsibilities:
Take charge of the entire concept and copywriting process for marketing initiatives, which may include:
○ Email communications
○ In-app messages
○ Social media content
○ Branding campaigns and associated assets
○ Lead generation campaigns and materials
○ Digital video scripts
○ Website content (including our site, lead generation pages, partner pages) and other interactive elements
- Leverage data to guide your creative decisions, balancing established practices with innovation.
- Collaborate closely with the design team to develop inventive solutions.
- Work with the Lifecycle Marketing team to shape the customer journey for prospects and members.
- Utilize AI tools (such as ChatGPT, Writer, Runway, Figma AI) to enhance your workflow—approaching them as amplifiers of creativity rather than shortcuts.
- Engage with stakeholders and reviewers to maintain a consistent brand voice.
- Explore new narratives to effectively convey our brand story—creating impactful and engaging content.

