About the job
About the Role
We are seeking a pioneering Marketing Lead to establish and drive Rowspace's marketing strategy from the ground up. You will collaborate closely with our founders to engage Chief Information Officers (CIOs), heads of technology, and managing directors at leading private equity firms, credit managers, and institutional allocators.
This position emphasizes quality over quantity, focusing on a select list of target accounts. Your success will hinge on cultivating robust relationships and developing a deep understanding of the decision-making processes within investment firms. You will be responsible for the complete marketing strategy, including demand generation, account-based marketing, events, content creation, and the development of our go-to-market (GTM) infrastructure.
As part of our early-stage team, you will have significant autonomy and the opportunity to build marketing initiatives alongside our founders.
Key Responsibilities
Develop and categorize the target account list in collaboration with the founders, creating tailored outreach strategies for key prospects while leveraging warm introductions and expanding our network.
Engage in various marketing functions, including demand generation, account-based marketing (ABM), product marketing, lifecycle marketing, and growth experimentation.
Partner with sales and founders to devise customized outbound marketing strategies that resonate.
Lead our events and field marketing efforts, including hosting executive dinners, executing conference activations, and securing speaking opportunities.
Cultivate Rowspace's brand voice and initiate content series designed to generate leads from clients and an audience within financial institutions.
Enhance our social media presence and develop a retargeting strategy, particularly on LinkedIn, to effectively reach our target audience.
Act as the market advocate by synthesizing feedback from prospects and customers to inform product and engineering teams on future directions for Rowspace.
Establish the marketing technology stack (e.g., HubSpot, Clay, Unify) and implement account-level tracking to identify engagement signals such as personnel changes and website visits from target domains.
Qualifications
Proven experience in marketing or sales to financial institutions, with an understanding of how private equity firms, credit managers, and crossover funds assess and procure software solutions. You recognize that building trust, precision, and patience are essential.
A versatile marketing approach, comfortable wearing multiple hats and executing a variety of marketing functions to start.
Strong relationship-building skills, adept at developing connections within the financial sector.
Proficiency in leveraging data and insights to inform marketing strategies and optimize performance.
A self-starter with a proactive mindset, eager to take initiative and drive results in a fast-paced environment.

