Lifecycle Marketing Lead

About VSCO VSCO (pronounced vis–co) is a vibrant platform that empowers photographers with the essential tools, community, and exposure necessary for both creative and professional growth. We foster an authentic creative ecosystem catering to photographers at every level, providing a platform for inspiration, opportunity, and connection. Our mission is to support photographers in achieving their ambitions, allowing them to forge meaningful connections with other creatives and businesses through our comprehensive suite of creative tools available on mobile and desktop. We seek passionate individuals who are proactive in advancing our mission. At VSCO, every employee has the chance to make a significant impact, and we believe that collaborative efforts yield far stronger results than working in isolation. Our core values are essential to our team culture and guide our hiring process. To learn more about what to expect while working at VSCO, please visit our Careers Page. About The Role We are in search of a Lifecycle Marketing Lead to define, implement, and oversee lifecycle marketing initiatives designed to enhance engagement, retention, and value throughout the creator's journey. Reporting to the Director of Growth Marketing, you will be responsible for developing a comprehensive lifecycle marketing strategy that connects VSCO’s various products (including VSCO Capture, VSCO Photo Editor, and VSCO Workspace), guiding creators from photography enthusiasts to professionals. This role encompasses strategic planning, hands-on execution, and collaboration with agency partners. You will work closely with Product, Creative, UX Design, and Growth teams to create seamless experiences that educate, inspire, and engage our global photography community. The Day to Day Develop and implement VSCO’s lifecycle strategy across email, in-app interfaces, and other owned channels. Manage end-to-end lifecycle campaigns involving planning, segmentation, copywriting, quality assurance, deployment, and performance analysis. Maintain lifecycle content calendars and evergreen nurture campaigns across VSCO’s product landscape, ensuring timely and targeted communication throughout the customer journey. Utilize insights, data, and experimentation to continually refine messaging, enhance engagement, and boost conversion and retention metrics. Contribute to the creation of documentation, frameworks, and best practices to elevate lifecycle marketing standards.

Are you an experienced marketing professional with a passion for driving customer engagement and retention? Plaud is seeking a Lifecycle Marketing Lead to join our innovative team in San Francisco. In this pivotal role, you will be responsible for developing and executing comprehensive lifecycle marketing strategies that enhance customer experiences and maximize retention.You will collaborate closely with cross-functional teams to design targeted campaigns, leverage data analytics, and optimize customer journeys. Your expertise in customer segmentation and personalization will be crucial as we strive to create meaningful interactions at every touchpoint.

Mercury seeks a Lifecycle Marketer to guide how customers interact with the brand at every stage. This position centers on designing and managing marketing strategies that encourage customer loyalty and help drive business growth. Key responsibilities Create and deliver lifecycle marketing campaigns using several channels Blend creative thinking with data analysis to refine and optimize campaign results Focus on building stronger customer relationships and boosting ongoing engagement Location This role can be based in San Francisco, New York, or Portland. Remote work is also available from anywhere in Canada or the United States.

As a Lifecycle Marketing Manager at Upgrade, you will play a pivotal role in enhancing our customer engagement strategies through innovative marketing initiatives. You will be responsible for developing and executing comprehensive lifecycle marketing campaigns across multiple channels to drive customer retention and growth. This position requires a blend of creativity and analytical skills, as you will analyze customer behavior data to optimize our marketing strategies and improve overall customer experience.Join us in revolutionizing the way consumers manage their finances with cutting-edge technology and personalized service.

Join Change.org as the Director of Lifecycle MarketingAt Change.org, we empower millions to take action and create the change they desire. We are seeking a Director of Lifecycle Marketing to transform fleeting moments of action into enduring relationships through compelling storytelling, strategic lifecycle marketing, and a profoundly human-centric email experience across 13 global markets.This pivotal leadership role reports directly to the CMO, granting you complete authority over our email channel and a long-term objective to innovate our lifecycle marketing across email, push notifications, SMS, and more. You will assemble a highly skilled Lifecycle Marketing (LCM) team and collaborate across brand, product, data, and engineering to craft experiences that resonate with our users.As a public benefit corporation and the world's largest platform for social change, we are at an exciting juncture of transformation.Our core petition platform, utilized by over 100 million individuals each year, is rapidly evolving. We are reconstructing it with AI tools to empower anyone to become an impactful civic leader on the issues they care about.We are preparing to launch a new platform aimed at identifying the common issues that resonate with over 80% of the population, both locally and nationally, to mobilize millions to advocate for these shared solutions.To successfully develop and promote these civic initiatives that uphold democracy in the AI age, we need to engage our users with inspiring and personalized content.Key Outcomes:As the Director of Lifecycle Marketing, you will establish the vision, strategy, and operational excellence for Change.org's global lifecycle program.In the first 6 to 12 months, you will:Build and lead a high-performing Lifecycle Marketing team, including two direct reports focused on brand-led LCM and three indirect partners in Product Development (LCM Product Manager, Developer, Designer).Align senior leadership on a clear email vision and a 12-month strategy that directly supports Change.org's mission.

Join Quizlet as the Head of Lifecycle Marketing, where you will lead innovative marketing strategies that engage users at every stage of their journey. You will be responsible for analyzing user data, optimizing marketing funnels, and developing personalized campaigns that drive retention and growth. Collaborate with cross-functional teams to enhance our user experience and ensure that our marketing efforts align with overall company goals.

Join Chime as a Designer II in Lifecycle Marketing, where you'll play a vital role in crafting engaging and effective user experiences. As part of our dynamic team, you will leverage your design expertise to enhance customer interactions and drive brand loyalty.

Join our mission to transform the trucking and logistics industry!At AtoB, we recognize that the very foundation of our economy relies on efficient logistics, yet the payment systems in place are outdated, cumbersome, and fraught with fraud. Our goal is to revolutionize these systems and provide a seamless experience for the hardworking individuals in this sector.As the Lifecycle Marketing Manager, you will play a pivotal role in enhancing customer engagement through innovative email marketing strategies. This isn't just about sending newsletters; it's about crafting automated communications that resonate with our diverse user base.

Join Headway as the Director of Patient Lifecycle Marketing, where you will lead innovative marketing strategies to enhance patient engagement and retention. In this pivotal role, you will work closely with cross-functional teams to design and implement marketing initiatives that resonate with our patient base, ultimately driving satisfaction and loyalty. Utilize data-driven insights to refine our approach, ensuring that we meet the diverse needs of our patients while promoting our services effectively.

Join MaintainX as a Senior Lifecycle Marketing Manager and lead the charge in developing and executing innovative marketing strategies that enhance customer engagement and retention. In this pivotal role, you will collaborate with cross-functional teams to design and implement lifecycle marketing campaigns that drive customer satisfaction and business growth.

About Legion HealthAt Legion Health, we are committed to providing everyone with rapid, accessible, and effective mental health care, and we aim to achieve this on a large scale.Legion Health is pioneering a fully AI-native clinic, where our dedicated psychiatrists and advanced AI systems collaborate to deliver exceptional care that is covered by insurance. We leverage comprehensive patient data, cutting-edge AI technology, and human oversight to streamline healthcare operations, ensuring significantly improved patient outcomes within our proprietary ecosystem. With approximately 60% of Texans (18 million Americans) able to access our services through insurance (most for under $30), we are on track to expand tenfold next year with a nationwide launch. Currently, with an annual recurring revenue (ARR) exceeding $3 million, we are in an aggressive growth phase.

Join Our Cutting-Edge AI Lab!At Cognition, we are at the forefront of applied AI, developing innovative end-to-end software agents. Our flagship products, Devin—the first AI software engineer—and Windsurf, an AI-native IDE, embody our vision of collaborative AI that empowers engineers to tackle challenging problems and achieve remarkable goals.Our team is comprised of elite talent, including competitive programmers and leaders from premier AI companies like Scale AI, Palantir, Waymo, Tesla, and Google DeepMind. Building Devin and Windsurf is just the beginning; we are committed to addressing some of the world's most pressing challenges through advanced AI.About the RoleWe seek a Lifecycle Marketer to establish Cognition's marketing strategies from the ground up, focusing on email and engagement programs designed to enhance product usage and customer retention. This role encompasses both self-serve and enterprise marketing efforts. For self-serve, you'll develop processes to transform sign-ups into active users and convert them into paying customers. On the enterprise front, you will collaborate with sales and customer success teams to drive product adoption post-sale.Key Responsibilities:Establish a comprehensive email marketing program: choose and implement tools, create templates, set up deliverability infrastructure, and develop critical sequences such as onboarding, activation, re-engagement, upgrades, and churn prevention.Produce high-quality content across various formats including emails, in-platform messages, and landing pages. Our discerning developer audience appreciates quality and authenticity.Design customized onboarding experiences that guide users to their first 'aha' moment with Devin.Monitor activation and retention metrics, identifying user drop-off points, designing experiments for improvement, and measuring their effectiveness.Foster self-serve conversions by nurturing free users into paid customers and individuals into team plans.Enhance engagement and product adoption within enterprises by showcasing effective usage and amplifying our customer success efforts.Utilize AI to create highly segmented and personalized user flows based on behavior and product interaction.

Join Candid Health as a Lifecycle Marketing Manager where you will play a pivotal role in enhancing customer engagement and driving growth through innovative marketing strategies. You will be responsible for developing, executing, and optimizing lifecycle marketing campaigns that resonate with our audience at every stage of their journey.The ideal candidate will possess a deep understanding of customer behavior, strong analytical skills, and a proven track record in lifecycle marketing. You will collaborate closely with cross-functional teams to create compelling content and leverage data-driven insights to continuously improve our strategies.

Join superpower as a Product Marketing Manager focused on Member Lifestyle, where you will orchestrate the comprehensive member journey from initial engagement to sustained interaction. This pivotal role combines experience design, storytelling, behavioral psychology, and strategic product development to create engaging and premium experiences.Collaborate closely with Product, Growth, and Design teams to enhance activation, engagement, and retention through high-trust experiences.This is an exceptional opportunity for a customer-centric individual eager to establish the leading health lifestyle brand, ensuring that every member interaction is cohesive, intentional, and seamless, setting a new benchmark in the industry.

Why Join Us?At Comfy, we are crafting the operating system for the next generation of creators. We embrace flexibility and autonomy; our culture is built on trust, encouraging talented individuals to take initiative and contribute meaningfully. Your efforts will play a critical role in shaping how users engage with our platform.The RoleWe are seeking our inaugural Lifecycle Growth Marketer to spearhead our Product-Led Growth (PLG) strategy. You will manage the customer journey from initial discovery of Comfy to expansion revenue, encompassing email campaigns, CRM nurture, free-to-paid transitions, upselling, cross-selling, and content-driven growth initiatives. Collaborating closely with our founding team, Marketing Lead, engineers, and designers, you will be instrumental in our growth trajectory.What You'll OwnEmail & CRMDevelop and manage our email marketing infrastructure using HubSpot — including list setup, segmentation, and deliverability metrics.Create and execute automated nurture sequences for free users and subscribers.Oversee lifecycle messaging for onboarding, activation, re-engagement, and retention efforts.Free-to-Paid ConversionPinpoint and enhance key moments in the user journey that encourage free users to convert to Comfy Cloud.Conduct rapid testing on messaging, timing, and triggers to boost conversion rates.Implement behavioral cohort analysis to differentiate activated users from those who churn.Upsell & Cross-sellCreate strategies for upgrading Cloud subscribers to higher tiers.Monitor expansion Monthly Recurring Revenue (MRR) and manage the lifecycle metrics associated with it.Content-Led GrowthDesign content initiatives (tutorials, workflow templates, use-case highlights) that enhance SEO, user activation, and retention.Collaborate with the community and creative teams to leverage user-generated content for growth.Establish a referral or community-driven growth model that taps into our extensive open-source user base of over 1 million.

About the TeamAt DoorDash, we are dedicated to empowering local economies. Our innovative last-mile delivery technology connects individuals with the local businesses they cherish, fostering growth for both the enterprises and communities involved.The B2B Marketing team plays a pivotal role in guiding Merchants to discover the most suitable DoorDash products and services that will enhance their business performance. By cultivating enduring relationships with our B2B clientele through personalized and scalable cross-channel experiences, we drive both retention and engagement. We pride ourselves on being trusted advisors to our SMB Merchants and strong advocates within our cross-functional teams, assisting them through every phase of their DoorDash journey with tailored resources, education, and solutions to maximize their business potential.About the RoleIn the position of Senior Manager of B2B Lifecycle Marketing, you will helm a team of marketing professionals tasked with crafting compelling marketing communications for Merchants through owned channels (CRM) to equip them for success on the DoorDash platform. Your responsibilities will include providing early Merchant education, facilitating tool adoption, and testing new products geared towards enhancing Merchant experiences. You will strategically utilize every interaction to fortify the Merchant's relationship with DoorDash and ensure their ongoing success.Your collaboration with fellow leaders within the Merchant organization will be essential as you refine the vision for Merchant Retention Marketing and translate it into actionable short- and long-term roadmaps. Building strong relationships with cross-functional stakeholders will be key to achieving shared business objectives, and you will act as the primary advocate for the needs of Merchant Retention Marketing, including those related to Marketing Technology, Product, and Analytics.What You Will AchieveOversee the complete CRM lifecycle strategy for Merchants, Advertisers, and DoorDash for Business users, encompassing onboarding, activation, product adoption, and churn reduction.Establish and manage priority KPIs, continuously refining strategies to enhance performance.

Supported by prominent investors from Silicon Valley, Peregrine Technologies empowers public safety organizations, local and state governments, federal agencies, and private enterprises to tackle societal challenges with unmatched speed and precision. Our AI-driven platform transforms isolated and disparate data into actionable insights, bringing critical information to the forefront and enabling informed decision-making that enhances outcomes at every level. Currently, Peregrine serves hundreds of clients across over 30 states and two countries, impacting more than 125 million individuals as we broaden our reach into enterprise sectors and international markets.In this role, you will…Develop and execute a comprehensive customer marketing strategy that focuses on post-sale engagement, including onboarding, time-to-value, value reinforcement, renewal readiness, and customer advocacy.Manage the email marketing channel from inception to execution, including automated individual and mass communication, targeted campaigns, audience enrichment, quality assurance, performance reporting, and continuous optimization.Collaborate closely with the Customer Advocacy team to cultivate customer champions for referrals, reviews, case studies, and event participation.Promote best practices and effective usage patterns throughout the customer base.Design and oversee lifecycle marketing frameworks utilizing product usage metrics, account characteristics, engagement signals, and customer maturity to deliver timely and pertinent messaging.Coordinate with Product Marketing, Communications, Customer Advocacy, and Field Marketing teams to ensure customer messaging aligns with product strategies, market narratives, and field demands.Facilitate scalable execution by creating repeatable processes for campaign initiation, audience targeting, template design, scheduling, and performance measurement.Act as the internal champion for customer marketing initiatives, responsible for evaluating and reporting on program success while effectively communicating strategies, performance metrics, and insights to peers and leadership.

Join inkitt as a Senior CRM Lifecycle Marketing Manager and lead our marketing initiatives to enhance customer engagement and retention. You will be responsible for designing and implementing effective lifecycle marketing strategies that drive customer loyalty and revenue growth.In this role, you will collaborate with cross-functional teams to analyze customer data, develop targeted campaigns, and optimize the customer journey across multiple channels. Your expertise will help us to refine our messaging and improve our overall customer experience.

Join our dynamic team at Gleanwork as a Senior Lifecycle Marketing Operations Manager. In this pivotal role, you will lead innovative marketing strategies that enhance customer engagement and drive growth. You will collaborate with cross-functional teams to optimize lifecycle marketing initiatives and ensure seamless execution of campaigns. Your expertise in data analytics and marketing automation will be essential in developing targeted strategies that resonate with our audience.

Employee Applicant Privacy Notice SoFi is a national bank and financial services provider focused on personal finance. The company builds mobile-first technology to help millions of members pursue their financial goals. As the industry evolves, SoFi aims to stay ahead, guided by a mission to improve lives and a set of core values. Role overview The Senior Lifecycle Marketing Manager, Home Equity, leads lifecycle marketing for SoFi’s Home Equity products. This position works closely with Product, Creative, and Data Science teams to drive business growth by improving conversion rates throughout the customer journey. The role relies on member data to design and launch large-scale campaigns, always with an eye on measurable results. Success in this position requires strong cross-functional collaboration and the ability to navigate complexity in a changing financial sector. Key responsibilities Build automated, multi-channel workflows using email, push notifications, in-app messages, and SMS, tailored to member behavior and lifecycle stage. Advance campaign automation and personalization by applying performance data to shape both evergreen and ad-hoc marketing efforts. Manage an experimentation roadmap to maximize conversion and revenue, leveraging advanced testing tools. Collaborate with Product Marketing, Data, and Design to develop marketing strategies aligned with Home Equity business objectives. Partner with Marketing Tech Operations to support technical execution and encourage the use of AI-driven insights for deeper personalization. Create educational content and personalized communications to help members understand the lending process. Monitor market trends and develop reporting frameworks to share actionable insights across the company. Locations San Francisco, CA; New York, NY; Seattle, WA; Cottonwood Heights, UT