GTM Strategy & Planning Specialist (Targets & Segmentation)

About Our TeamAt OpenAI, we are dedicated to developing safe and beneficial artificial general intelligence (AGI) for all of humanity. Our ambitious mission unites some of the brightest minds in science, engineering, and business. The Go-To-Market (GTM) organization plays a crucial role in helping clients understand, integrate, and expand their use of OpenAI’s innovative products and platform. Within this framework, Revenue Operations collaborates closely with Sales, Finance, and HR/People teams to ensure disciplined planning and performance management. The GTM Planning team is pivotal in translating company strategy into actionable targets, segmentation, and coverage models, ensuring our GTM strategy is both analytically sound and operationally effective as we grow.About the RoleWe are seeking a talented GTM Planning Specialist to take charge of target setting, segmentation, and coverage design for our GTM organization. This high-impact individual contributor position is essential in defining how we establish targets, organize GTM teams, and allocate coverage across various segments and regions. You will play a key role in converting company growth objectives into clear, actionable plans for execution in the field, fostering consistency and rigor in GTM planning processes. Close collaboration with Sales, Technical Success, and Finance leadership will be crucial in shaping planning decisions, navigating trade-offs, and continually enhancing our strategies for maximizing growth and efficiency.Key ResponsibilitiesTarget Setting & Quota Design• Define and manage the GTM region and segment target-setting methodology.• Convert company-wide revenue objectives into specific quotas across segments, roles, and regions.• Collaborate with Finance and GTM leadership to navigate trade-offs among growth, efficiency, and coverage.Segmentation Strategy & Coverage Design• Establish and refine customer and market segmentation (e.g., enterprise, midmarket, SMB, industry verticals, product motions).• Continuously adjust segmentation strategies based on key performance indicators and market trends.• Ensure consistent application of segmentation throughout planning and territory execution.• Evolve coverage models in partnership with GTM leadership to optimize growth, efficiency, and customer engagement.Performance Insights & Decision Support• Analyze key drivers of GTM performance (e.g., attainment rates, segment performance, book sizes, coverage ratios).• Identify and recommend opportunities for enhancing growth and efficiency.• Provide clear, actionable insights based on analyses to inform leadership decisions.Stakeholder Partnership & Communication• Collaborate closely with Sales leadership to ensure plans are realistic and executable.

About UsAt Shepherd, we are revolutionizing the landscape of commercial Property & Casualty insurance for high-hazard industries through cutting-edge technology. Our goal is to streamline risk management for those who are pivotal in shaping the physical world, providing protection from the initial concept to the operational phase that spans decades.We are developing the most advanced commercial risk platform where automation, data, and underwriting expertise converge to deliver:Accelerated decision-makingMore accurate and intelligent pricingEnhanced risk management outcomesWith Shepherd, we ensure that safety, speed, and quality work in unison, creating synergies instead of trade-offs. We are not merely updating insurance products; we are laying the groundwork for the future of financial services where technology, underwriting practices, and partnerships harmoniously support vital industries and their progressive endeavors.Our InvestorsShepherd has successfully raised over $20M from prestigious investors including:Spark CapitalCostanoa VenturesY CombinatorSusa VenturesIntact VenturesAnd many more...Our TeamWe are a dynamic group of technology enthusiasts and insurance experts, united to bridge these two vital fields. For more information, visit our About Us page.The RolePosition OverviewAs our GTM Analytics & Strategy Specialist, you will be instrumental in driving the growth and scalability of Shepherd. You will analyze diverse datasets and systems across GTM, underwriting, product development, and operations to extract insights that guide our strategic decisions, implementation, and resource management.

Join Our Team at RoxAt Rox, we are dedicated to empowering individuals to maximize their potential in the workplace.Our innovative platform equips sales professionals with autonomous revenue agents, allowing them to concentrate on their core strengths—selling. Just as coding agents revolutionized engineering, our revenue agents are designed to enhance customer engagements tenfold.We are pioneering the concept of a revenue operating system, transforming the traditional revenue stack from application layers to comprehensive systems of context. With Rox, human roles are evolving into orchestrators while our agents manage the entire customer lifecycle seamlessly.We proudly support Global 2000 leaders across sectors such as banking, hardware, construction, and advanced AI solutions. Our clients include prominent AI innovators like Ramp and Cognition.Our shared commitment to our mission drives our relentless pursuit of excellence in everything we do.

Join scribe as a GTM Strategy Manager, where you'll play a critical role in developing and executing go-to-market strategies that drive growth and enhance our market presence. As a key member of our team, you will collaborate with cross-functional teams to align sales, marketing, and product initiatives, ensuring successful product launches and market penetration.

Join Anaplan, where innovation meets excellence. We empower businesses through our cutting-edge AI-driven scenario planning and analysis platform, enabling our clients to achieve a competitive edge in their respective markets.At Anaplan, our unified commitment to client success and our Winning Culture connects us across diverse teams and locations.Our clientele includes some of the most influential names in the Fortune 50 such as Coca-Cola, LinkedIn, Adobe, LVMH, and Bayer, among over 2,400 global companies that trust our premier platform.Our Winning Culture fuels our innovative teams. We celebrate diverse perspectives, embrace leadership at all levels, strive for ambitious goals, and take pride in our collective achievements—both large and small.With principles centered around strategy-led, values-driven, and disciplined execution, you will find inspiration, connection, development, and recognition at Anaplan. Bring your unique self and let’s build the future together!Role OverviewAnaplan is on the lookout for a Director of Go-To-Market Planning to spearhead the strategy, processes, and execution of our Go-To-Market (GTM) planning operations. This role will oversee a global team of 3–5 professionals while collaborating closely with senior leaders across Sales, Customer Success, Marketing, Alliances, Finance, and Operations to enhance a scalable, data-driven GTM approach.Reporting to the VP of Global GTM Strategy, Planning & Operations, you will manage the complete GTM planning lifecycle, which includes segmentation, capacity modeling, headcount planning, territory design, and quota setting. Your leadership will be vital in ensuring operational readiness and executing our company’s long-term growth strategy.

OpenAI is looking for a GTM Strategy & Operations Specialist to help shape go-to-market strategies for key programs. This position is based in San Francisco and works closely with teams across the company. Role overview This role focuses on developing and refining go-to-market approaches for strategic initiatives. The specialist will coordinate with colleagues from different departments to improve how programs are launched and managed. Expect to work on projects that require both creative problem-solving and attention to operational details. Collaboration and impact Day-to-day work involves collaborating with cross-functional teams to streamline processes and support strategic goals. The position calls for someone who enjoys working with technology and is motivated to find better ways to operate. Who excels in this role Innovative thinkers who bring new ideas to the table People comfortable navigating change and ambiguity Those with a strong interest in both technology and operational improvement

As the GTM Strategy & Operations Lead at Faire, you will play a pivotal role in shaping our go-to-market strategies and optimizing our operational processes. Your insights will drive our initiatives, ensuring we effectively reach and engage our target markets. You will collaborate with cross-functional teams to align our strategic vision and operational execution, ultimately supporting our growth objectives.

Join abridge as the GTM Finance & Strategy Lead, where you will be at the forefront of shaping our go-to-market strategies. In this pivotal role, you will leverage your financial expertise to drive strategic initiatives that support our growth objectives.

Serval develops AI-driven automation for enterprise operations, using intelligent agents to replace manual processes and legacy systems. The company’s platform translates natural language into workflows that can reason, act across systems, and improve over time. Since its founding in early 2024, Serval has supported organizations such as Fox, Notion, Perplexity, Vercel, Mercor, LangChain, and Verkada, automating complex, high-volume operational tasks across teams like IT, HR, Finance, Security, Legal, and Engineering. Role overview The GTM Strategy and Operations Manager shapes how Serval approaches the market from its San Francisco office. This position focuses on building trust and developing a relationship-driven go-to-market model, rather than relying solely on traditional outbound or inbound tactics. The role works closely with the COO and GTM leadership to define and execute how Serval identifies, activates, and converts key relationships into pipeline and revenue. Success in this position will directly impact Serval’s growth trajectory. What you will do Collaborate with company leadership to design and implement a scalable go-to-market engine centered on high-value relationships Develop, test, and refine new playbooks for engaging and converting strategic partners Help drive measurable business outcomes by focusing efforts where they have the greatest impact on closing deals Requirements Proven experience building and maintaining relationships that lead to measurable business results Initiative to create, test, and improve processes from the ground up Strong commercial judgment and the ability to prioritize for maximum impact High ownership, ambition, and a record of learning quickly in fast-moving environments Serval is backed by investors such as Sequoia Capital, Redpoint Ventures, Meritech, First Round, General Catalyst, and Elad Gil. The company was founded by product and engineering leaders from Verkada.

About Our TeamAt OpenAI, our mission is to develop safe artificial general intelligence (AGI) that benefits humanity as a whole. This ambitious endeavor brings together the world’s leading scientists, engineers, and business professionals within a collaborative lab environment.Our Go To Market (GTM) team plays a pivotal role in empowering customers to effectively utilize and implement our advanced AI products throughout their organizations. Comprising experts in Sales, Solutions, Support, Marketing, and Partnerships, our team focuses on creating impactful solutions that democratize access to AI technology.About the RoleAs a vital member of the GTM Operations team, the BDR Strategy & Operations Lead will enhance operational excellence and guide our GTM strategy to unlock the transformative potential of advanced AI models for our clients. This role is instrumental in optimizing systems, processes, and programs that facilitate pipeline generation.You will engage in refining inbound processes, designing outbound strategies, and reporting on funnel health to ensure our sales teams are positioned for success. Collaborating closely with Sales, Sales Strategy and Operations, Marketing, Enablement, and Systems teams, you will enhance lead management workflows, boost prospecting effectiveness, and develop scalable and repeatable pipeline generation initiatives.This is an exciting opportunity for individuals who excel at the initial stages of the sales funnel, focusing on quality, speed, and conversion, while being passionate about establishing operational frameworks that support high-growth sales teams.ResponsibilitiesEnhance lead enrichment, scoring, grading, and routing workflows to guarantee high-quality, well-prioritized lead delivery to the appropriate sales representatives.Collaborate with Systems teams to establish routing criteria and workflows within CRM and marketing automation tools.Develop and maintain reporting mechanisms to monitor lead and pipeline progression throughout the funnel—from lead to MQL to qualified opportunity.Identify gaps in pipeline creation and analyze funnel drop-offs by product, segment, region, and deal size.Assist in setting pipeline targets to ensure adequate coverage against objectives.

Join Stripe as the Director of Central GTM Finance & Strategy and play a crucial role in shaping our go-to-market strategies. In this leadership position, you will collaborate with cross-functional teams to foster financial strategies that drive growth and innovation.

OpenAI’s Go-To-Market (GTM) group helps customers understand, adopt, and scale OpenAI’s products and platform. The Strategic Planning team, part of Revenue Operations, serves as a bridge between Strategic Finance and GTM Leadership. This group manages target setting, capacity planning, investment strategy, and organizational design to create data-driven plans that support business growth. Role overview The GTM Strategic Planning Analyst plays a key part in shaping how OpenAI plans, invests, and scales its revenue organization. This role partners with Strategic Finance and GTM Leadership to turn financial goals into concrete plans for regions, segments, and teams in Sales and Technical Success. The analyst leads headcount and investment planning, builds target-setting frameworks, manages performance analyses, and coordinates planning processes to keep the organization aligned. Strong analytical skills, experience in GTM strategy and financial modeling, and the ability to influence senior leaders are essential for success. Key responsibilities Collaborate with Strategic Finance and GTM Leadership to translate financial plans into specific goals, investment priorities, and operational strategies for regions and segments. Develop investment and resource plans across GTM functions, ensuring alignment with strategic priorities and financial forecasts. Oversee analysis of attainment, productivity, and performance to identify risks, opportunities, and areas for improvement. Break down high-level strategic plans into field targets to drive accountability and performance management across the revenue organization. Lead bi-annual planning cycles, coordinating with Finance, GTM Leadership, Field Operations, Data, and Enablement teams. Produce data-driven insights to support GTM strategy, including segmentation and organizational design decisions. Act as a strategic partner to GTM Leadership, combining analytical depth with strong stakeholder engagement. Location This role is based in San Francisco.

About AirwallexAirwallex stands as the premier unified payments and financial platform tailored for global enterprises. By harnessing our unique blend of proprietary infrastructure and cutting-edge software, we empower over 200,000 businesses worldwide—including renowned names like Brex, Rippling, Navan, Qantas, and SHEIN—with fully integrated solutions for managing business accounts, payments, spend management, treasury, and embedded finance on a global scale.Founded in Melbourne, we proudly employ a diverse team of more than 2,000 innovative minds across 26 global offices. With a valuation of US$8 billion and support from industry-leading investors such as T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is at the forefront of shaping the future of global payments and financial services. If you are prepared to engage in the most ambitious work of your career, we invite you to join us.

OpenAI is searching for a GTM Strategy & Operations Lead to support its Enterprise division in San Francisco. This position centers on developing and executing go-to-market strategies that foster enterprise growth. Role overview The GTM Strategy & Operations Lead will guide both strategic planning and day-to-day operations for OpenAI's enterprise products. The work directly influences how products are positioned and delivered to clients, with a focus on meeting evolving enterprise needs. Key responsibilities Shape and execute go-to-market strategies for enterprise offerings Drive operational improvements to support business growth Provide insights that inform product direction and market approach Ensure client expectations are understood and exceeded Location This role is based in San Francisco.

About the RoleAs the Director of Central GTM Strategy & Operations at Ivo, you will be the driving force behind operationalizing our go-to-market (GTM) strategy. You will oversee renewals, expansion initiatives, customer operations, and deal desk processes. Reporting directly to the VP of Revenue Strategy & Operations, you will hold primary responsibility for the successful delivery of our strategic consulting engagements, including renewal automation, annual recurring revenue (ARR) infrastructure, and health scoring. You will collaborate closely with Customer Success Management (CSM) leadership to enhance customer execution, while also building and optimizing Deal Desk and Growth and Customer Operations.In a landscape where pricing is increasingly shifting towards usage-based and API models, you will establish the operational framework for consumption-based renewals and expansion triggers. Your role will leverage artificial intelligence to maximize efficiency and automate processes that traditionally required extensive time from operations teams.Additionally, you will be responsible for establishing our EMEA GTM Operations.

Role Overview zip is hiring a GTM Strategy & Operations Manager focused on Data & Territory Operations in San Francisco. This role shapes go-to-market strategies and supports operational improvements across the business. What You Will Do Work with teams across departments to analyze market data and identify trends Refine and optimize territory assignments to support growth targets Develop and share operational best practices that improve efficiency Contribute insights that guide strategic planning and day-to-day execution Location This position is based in San Francisco.

OpenAI is hiring a GTM Strategy & Growth Lead to focus on API products in San Francisco. This position centers on building and executing go-to-market strategies that help expand the reach and impact of OpenAI’s API offerings. Role overview The GTM Strategy & Growth Lead works closely with teams across the company to align product, marketing, and sales efforts. The role requires using data-driven insights to identify opportunities and guide decisions that support business growth. Key responsibilities Develop and implement go-to-market plans for API products Collaborate with cross-functional partners to drive adoption and usage Analyze data to uncover trends and inform strategy Who OpenAI is looking for This role suits someone interested in shaping how AI products are adopted and used. Experience with go-to-market strategy, growth initiatives, and working with APIs will be valuable.

As the Director of Sales Strategy and Planning at Intercom, you will lead our sales strategy initiatives, driving the development and execution of innovative sales plans that align with our business goals. Your expertise in market analysis and sales forecasting will be crucial in optimizing our processes and enhancing our team's performance. You will collaborate closely with cross-functional teams to ensure seamless integration of sales strategies across the organization.Join us if you are passionate about leveraging data-driven insights to shape sales strategies and thrive in a dynamic environment.

Virio is based in San Francisco and focuses on transforming how B2B companies approach go-to-market strategy. The team, supported by leaders from LinkedIn, YouTube, HubSpot, Rippling, and Google, develops tools and strategies that help organizations engage their markets and drive revenue using executive-led content. Role overview The GTM Strategy & Operations - Enterprise Business Partner will take ownership of scaling outbound and top-of-funnel programs. This role works closely with founders and sales leadership to design and execute outbound strategies that connect with high-value prospects and drive new business. What you will do Direct outbound strategy, including identifying targets, developing messaging, automating outreach, and running campaigns across email, LinkedIn, and events. Collaborate with founders and Account Executives to uncover and secure major business opportunities. Lead, coach, and manage a small team of Business Development Representatives (BDRs). Develop scalable playbooks for prospecting, outreach, and meeting scheduling. Align outbound campaigns with growth, content, paid media, and event teams. Test and refine messaging, outreach cadences, and tools to improve conversion rates. Set the pace for outbound activities by participating directly alongside the team. Foster a culture of speed, accountability, and continuous improvement through coaching. Work with the CEO, Head of Growth, and GTM leaders on strategic projects and execution. Requirements Experience managing outbound sales or development, ideally in fast-moving or early-stage companies. Proven ability to build and manage revenue-generating pipelines. Comfortable as a player-coach, balancing hands-on execution with team development. Strong at building scalable, repeatable processes and using sales tools effectively. Familiar with modern outbound platforms such as Clay, Apollo, HubSpot, and LinkedIn. Excellent written and verbal communication skills. Location and compensation Location: San Francisco (in-person, on-site, full-time) Total compensation: $280K–$420K Base salary: $150K–$180K plus performance-based cash bonuses

About HappyRobotHappyRobot is pioneering the AI-native operating system for the real economy, creating a seamless connection between intelligence and action. By leveraging real-time data, specialized AI workers, and orchestration intelligence, we empower enterprises to manage complex, mission-critical operations with genuine autonomy.Our AI operating system aggregates knowledge, optimizes processes at every level, and adapts over time. Our initial focus is on supply chain and industrial-scale operations where resilience, speed, and continuous improvement are paramount—liberating humans to engage in strategy, creativity, and other high-value activities.Discover more about our vision in our Manifesto. HappyRobot has successfully raised $62M, including a recent $44M Series B round in September 2025. Our esteemed investors, including Y Combinator (YC), Andreessen Horowitz (a16z), and Base10, share our mission to revolutionize enterprise operations. We are channeling this funding into assembling a world-class team of individuals with relentless drive, exceptional problem-solving abilities, and the passion to push boundaries in a dynamic, high-paced environment. If this resonates with you, we welcome you to join HappyRobot.Role OverviewWe are seeking a strategic, analytical, and execution-focused Go-to-Market (GTM) Strategist to join our team in San Francisco. This pivotal role will be instrumental in defining our next expansion phase, concentrating on creating and scaling new revenue streams—such as launching new verticals, entering new geographic markets, and forming impactful partnerships. This position is perfect for someone who excels at the convergence of strategy and hands-on execution.What You’ll DoIdentify, assess, and prioritize industry verticals for expansion.Perform market sizing, competitive analysis, and define ideal customer profiles.Develop tailored GTM strategies, value propositions, and activation plans for each vertical.Establish frameworks for evaluating new geographic markets and recommend entry strategies at the country level.Collaborate with leadership to create launch plans that encompass distribution, pricing, compliance, and localization considerations.Facilitate on-the-ground activation by coordinating efforts with Sales, Marketing, and Product teams.Identify, evaluate, and structure partnerships across technology, distribution, and other sectors.