About the job
Join Planet and help us leverage space technology to enhance life on Earth.
At Planet, we design, build, and operate the largest constellation of imaging satellites ever created, delivering an unparalleled dataset through our innovative cloud-based platform. Our data empowers customers in commercial, environmental, and humanitarian sectors to develop technologies, drive revenue, and tackle some of the world's most pressing challenges.
With our expertise spanning hardware design, manufacturing, data processing, and software engineering, our workplace is a dynamic blend of specialists from diverse fields.
We prioritize a people-centric culture, fostering an environment that supports our team members and fuels our growth. Become part of our mission to transform global perspectives.
Planet operates globally, with a remote workforce and offices in San Francisco, Washington DC, Germany, Austria, Slovenia, and The Netherlands.
About the Role:
We are seeking a driven and creative Account-Based Marketing Manager to spearhead our marketing initiatives for the North American Civil Government sector. Reporting to the Senior Regional Marketing Manager, you will be responsible for crafting and implementing account-based marketing (ABM) strategies designed to enhance engagement and accelerate growth within our key accounts.
In this pivotal role, you will collaborate closely with sales and marketing stakeholders to design and execute tailored 1:1 and 1:few marketing initiatives across various channels, including customized events and targeted digital campaigns.
This is a full-time hybrid position requiring in-office presence at our San Francisco headquarters or Arlington office three days a week.
Your Impact:
- Collaborate with sales, customer success, and marketing teams to create ABM plans that drive engagement and growth within prioritized government accounts.
- Develop and implement multi-channel ABM campaigns tailored to specific personas within target accounts.
- Lead the planning and execution of customized events and experiences that resonate with our audience.
- Influence key marketing pipeline metrics and other performance indicators.
What You Bring:
- A minimum of 4 years of B2G marketing experience with a focus on executing ABM strategies.
- Proven track record in developing and managing successful marketing campaigns.
- Strong analytical skills and the ability to leverage data to inform decision-making.
- Excellent communication and interpersonal skills, with a passion for collaboration.

