About the job
Position Overview:
We are excited to expand our dynamic internal agency and are on the lookout for a highly imaginative Senior Copywriter. In this pivotal role, you will generate innovative ideas and convert them into compelling, high-impact campaign concepts and copy for integrated marketing initiatives across various channels. You will play a key role in establishing and upholding best practices, ensuring that all messaging aligns with brand standards and is delivered with the utmost quality, clarity, and precision.
Key Responsibilities:
• Conceptualize and develop creative campaign ideas from strategic and creative briefs
• Craft powerful and persuasive copy for integrated marketing deliverables spanning print, digital, and multimedia formats
• Collaborate closely with creative and brand teams to brainstorm, conceptualize, and execute various deliverables
• Partner with marketing and product teams to gain insights into customer demographics, go-to-market strategies, unique selling points, and competitive advantages, creating compelling campaigns that convey the value of our client products effectively
• Ensure high levels of customer satisfaction for both internal and external stakeholders
• Translate complex scientific and clinical data into clear, concise, and engaging messages targeted at the audience
• Foster the adoption of best practices for effective concept and messaging development and measurement
• Maintain brand integrity by ensuring all messaging is aligned with established standards
• Ensure compliance with Medical/Legal/Regulatory guidelines in all content
• Mentor and assist junior copywriters to enhance their skills
• Utilize a marketing resource management system to ensure project visibility and streamline workflow
• Leverage the Acrolinx system for content quality management, provide proofreading support, and collaborate with designated external proofreaders to guarantee consistency and excellence in messaging execution
• Attend and contribute to meetings as necessary, prioritize tasks, and manage multiple projects while adhering to deadlines

