Product Marketing Manager at Vibe | New York

About VibeAt Vibe.co, we are transforming the way brands connect with audiences in the streaming era. Our vision is to elevate streaming TV beyond mere brand awareness, positioning it as a dynamic performance marketing channel. We are establishing the necessary infrastructure to tap into this $100 billion market opportunity.Vibe.co offers an Audience First S…

About VibeAt Vibe.co, we are revolutionizing the way brands connect with audiences in the streaming era. We view streaming TV not merely as a tool for brand awareness, but as the premier performance marketing channel of the future. Our mission is to build the essential infrastructure to harness this $100B opportunity.Vibe.co offers an Audience-First Streaming TV Advertising solution that empowers marketers to leverage TV for growth. Our comprehensive solution integrates hyper-targeted audience segmentation, AI-driven insights and recommendations, real-time campaign optimization, and incrementality measurement, providing brands of all sizes with the precision and transparency they expect from digital channels, but on TV.With over 10,000 brands relying on us, Vibe.co reaches more than 120 million households across 500+ apps and channels, delivering an average 250% return on ad spend and a 20% lift in sales. Remarkably, we achieved a $100 million revenue run rate within just two years, ranking among the ten fastest software companies to reach that milestone.Vibe.co is backed by prominent investors, including Hedosophia (early investor in Spotify, Uber, and Airbnb), Elaia, Singular, QuantumLight (fund of Revolut CEO Nik Storonsky), and Illusian (fund of Supercell CEO Ilkka Paananen), as well as notable angel investors like Carolyn Everson, board member of The Walt Disney Company and Coca-Cola. Nirav Tolia, CEO of Nextdoor, serves on our board of directors.Founded in 2022, Vibe.co has quickly become the leading platform in streaming TV advertising, marrying the power of Meta and Google-style performance marketing with the rapidly expanding media sector.About the RoleWe are looking for an IT Support Engineer to enhance and expand our IT operations across the United States. This role is execution-driven, focusing on managing local IT support and operations while also contributing to security and compliance initiatives. You will play a vital role in ensuring a reliable, secure, and efficient working environment for our team as the company continues to grow.

Vibe.co is expanding its New York engineering team and looking for a Backend Engineer to join the Integrations team. This group handles the core data flows that power Vibe.co’s streaming TV advertising platform, including measurement and attribution, audience imports from CRMs and CDPs, and reporting pipelines. The team is also developing a Developer Platform to give external partners API access to Vibe’s services. Role overview This position focuses on building and maintaining integrations with major partners, as well as designing the foundational architecture for new data connections. The Backend Engineer will play a key role as one of the first engineers in the New York office, helping to shape both technical direction and team culture. AI-enhanced development is a regular part of the workflow here. What you will do Lead technical integrations with external partners and platforms Design and implement architecture for secure, scalable data flows Support development of the Developer Platform and API offerings Collaborate with other engineers to ensure data quality and reliability Requirements Experience with backend engineering, especially building or maintaining integrations Comfort working with APIs and data pipelines Interest in joining an early-stage team and helping set technical standards Located in or willing to work from New York

About VibeAt Vibe.co, we are transforming the way brands connect with their audiences in the streaming era. Streaming TV has evolved beyond mere brand awareness; it now stands as a powerful performance marketing channel. We are developing the essential infrastructure to tap into this $100 billion market opportunity.Vibe.co offers an Audience First Streaming TV Advertising solution, enabling marketers to leverage television as a significant growth avenue. Our comprehensive platform integrates hyper-targeted audience segmentation, AI-driven insights, real-time campaign optimization, and incrementality measurement. This allows brands, regardless of size, to gain the precision and transparency they expect from digital marketing channels on television.Trusted by over 10,000 brands, Vibe.co connects with more than 120 million households across 500+ apps and channels, achieving an impressive average of 250% return on ad spend and a 20% lift in sales. Our company achieved a $100 million revenue run rate in less than two years, placing us among the top ten fastest software companies to reach this milestone.Vibe.co has attracted investments from notable firms including Hedosophia (known for backing Spotify, Uber, and Airbnb), Elaia, Singular, QuantumLight (backed by Revolut CEO Nik Storonsky), and Illusian (associated with Supercell CEO Ilkka Paananen). Notable angel investors include Carolyn Everson, a board member at The Walt Disney Company and Coca-Cola, and Nirav Tolia, CEO of Nextdoor, who serves on our board of directors.Founded in 2022, Vibe.co is recognized as the leading platform in streaming TV advertising, harnessing the capabilities of Meta and Google-style performance marketing to dominate the rapidly growing media landscape.About the RoleJoin our Growth & Marketing team as Vibe's inaugural AEO (AI Engine Optimization) marketer, reporting directly to the VP of Growth & Marketing. Currently, when marketers consult AI platforms like ChatGPT, Perplexity, or Gemini about streaming TV advertising, Vibe is not a recognized name. Your mission will be to change that.There is no established playbook for this role; you will be responsible for defining the discipline from the ground up with a real budget, robust AI infrastructure, and an untapped market. Enjoy complete channel ownership, leveraging rapid compounding opportunities, as you work to elevate Vibe's presence in the AI search space ahead of competitors.This position is ideal for a growth-oriented individual with a strong drive who thinks strategically and creatively.

Join Us as Legal CounselAt Vibe.co, we are transforming the landscape of brand engagement in the streaming era. Streaming TV has evolved beyond mere brand visibility; it's now a pivotal performance marketing avenue. Our objective is to establish the essential framework to tap into this $100 billion market.Vibe.co offers cutting-edge Audience First Streaming TV Advertising solutions, empowering marketers to harness TV as a dynamic growth platform. Our comprehensive solution integrates hyper-targeted audience segmentation, AI-driven insights, real-time campaign optimization, and measurement of incremental value, equipping brands of all sizes with the precision and transparency they expect from digital advertising.With over 10,000 brands relying on us, Vibe.co connects with more than 120 million households across over 500 apps and channels, delivering an impressive average return on ad spend of 250% and a 20% increase in sales. In less than two years, we achieved a remarkable $100 million run rate, securing our position among the top ten fastest software companies to reach this milestone.Backed by prominent investors such as Hedosophia (supporters of Spotify, Uber, and Airbnb), Elaia, Singular, QuantumLight, and Illusian, alongside notable angel investors, including Carolyn Everson of The Walt Disney Company and Coca-Cola, our board includes industry leaders like Nirav Tolia, CEO of Nextdoor.Established in 2022, Vibe.co is recognized as the leading platform in streaming TV advertising, merging the effectiveness of Meta and Google-style performance marketing with the rapidly expanding media sector.Your RoleAs Vibe's inaugural Legal Counsel and Data Protection Officer, you will play a pivotal role in shaping our legal and compliance framework across the United States and Europe, reporting directly to our CFO in New York City.This position is essential as data represents Vibe's primary asset, and we are venturing into intricate, regulated sectors such as gambling, pharmaceuticals, and beyond.

Role Overview Clear is hiring a Product Marketing Manager based in New York. This role focuses on building and executing marketing strategies for our B2B products. The position sits within the marketing department and works closely with teams across the company. What You Will Do Develop and implement marketing plans aimed at increasing product visibility and adoption among business clients. Work with product, sales, and other teams to ensure messaging is consistent and effective. Analyze market trends to inform positioning and campaign direction. Create messaging and materials that connect with our target audience. Plan and run campaigns to support product launches and ongoing growth. Location This position is based in New York, New York, United States.

Join the Siena TeamSiena is revolutionizing customer experience with our pioneering intelligence layer. Our innovative operating system of AI agents seamlessly learn, remember, and act across multiple customer touchpoints—from support interactions to shopping experiences and social media engagements.We don't just automate customer support; we empower shopping agents, cultivate enduring customer memories, produce actionable business insights, and foster human-like empathetic interactions.Our mission is to transform how businesses comprehend and engage with their customers, enhancing every interaction to create a more intelligent future.About Our TeamWe are a dynamic and distributed team, making significant impacts through our collaborative approach. Each member plays a crucial role in driving our success, and we value a fast-paced, enjoyable work culture.If you are passionate about building innovative solutions that are yet to exist, read on. We are creating agents that do more than just respond; they remember, learn from experiences, and connect across various channels.Role OverviewWe are seeking a Product Marketing Manager who excels at bridging the gap between customer successes and sales strategies. In this role, you will transform product launches into impactful market events, customer experiences into compelling case studies, and competitive situations into strategic wins. Collaborating closely with our co-founders and the Go-To-Market (GTM) team, you will establish a systematic marketing framework that drives enterprise deals. If you have a track record of converting B2B customer successes into strong marketing assets, this is your chance to build a marketing function from the ground up.ResponsibilitiesLead comprehensive product launches—overseeing external market releases and internal team training, ensuring effective positioning, enablement, and amplification.Steer the entire customer success story lifecycle, from identification through interviews, content creation, legal approvals, and distribution.Develop and manage Siena Academy, designing curricula that enhance customer adoption and highlight product value.Create a competitive intelligence system, including battlecards, presentation decks, and positioning frameworks that empower sales teams to succeed.Produce ROI calculators and business case materials to clearly communicate value differentiation.Assemble a visual asset library with case studies, one-pagers, before-and-after illustrations, and templates for immediate sales use.Establish robust feedback loops with sales, customer success, and product teams to continuously enhance our marketing strategies.

About Nexxen: Nexxen is at the forefront of transforming advertising by leveraging data to deliver flexible and unified solutions. We empower advertisers, agencies, publishers, and broadcasters globally to maximize their advertising potential through a robust technology stack, including a demand-side platform (DSP) and supply-side platform (SSP), all anchored by the Nexxen Data Platform.Why You Should Join Us: Become part of a dynamic team that is reshaping the advertising landscape. At Nexxen, our employees embody the Nexxen Way, focusing on the 3Cs: Customer Centricity, Curiosity, and Collaboration without Ego. With a global presence, your contributions will matter significantly in our innovative approach to advertising solutions.Your Safety is Our Priority: We prioritize the safety and well-being of our employees. Please be cautious of online scams and fraudulent job postings. Nexxen will never ask for payment as part of the employment process. If you encounter suspicious activity, contact us at infosec@nexxen.com.Role Overview: We are seeking a motivated and skilled Product Marketing Manager to spearhead go-to-market strategies for our evolving suite of programmatic advertising solutions. Reporting to the Senior Director of Product Marketing, you will be instrumental in shaping product positioning, messaging, and market launches. This role requires agility in responding to business needs and effective communication skills. The position is based in our New York office and follows a hybrid work schedule, allowing for three days in the office and remote work for the remainder of the week.

BitGo builds digital asset infrastructure for both institutions and retail investors. The company’s platform spans custody, wallets, staking, trading, financing, and settlement, all supported by regulated cold storage. Since 2013, BitGo has served thousands of organizations, including exchanges, platforms, and global brands, along with millions of retail users. BitGo handles a large share of Bitcoin network transactions and stands as the largest independent custodian and staking provider in the industry. More details can be found at www.bitgo.com. Role overview This full-time Product Marketing Manager role is based on-site in New York. Regular presence in the office is important for close teamwork and creative problem-solving. The position focuses on shaping and executing BitGo’s go-to-market strategy across several product lines, including custody, wallets, APIs, and new retail and mobile experiences. This role plays a key part in defining how BitGo’s products are introduced to the market and adopted by users. What you will do Lead planning and execution for go-to-market strategies across BitGo’s platform and product lines. Work with custody, wallets, APIs, and new retail and mobile offerings. Collaborate with Product, Marketing, Sales, and Design teams. Create positioning and messaging that connect with both institutional and retail audiences. Support product launches and help drive user adoption.

The New York Times Company is seeking an accomplished Managing Director of Product Marketing for our News division. In this pivotal role, you will lead a dynamic team to develop innovative marketing strategies that enhance our product offerings and engage our audience effectively. You will be responsible for overseeing product positioning, driving market analysis, and creating integrated marketing campaigns that resonate with our diverse readership.As a key leader within the company, you will collaborate with cross-functional teams to ensure alignment with our corporate objectives and brand vision. Your expertise in product marketing within the media industry will be instrumental in identifying new opportunities and fostering growth.

About StainlessStainless is an innovative and rapidly expanding tech startup dedicated to shaping the future of APIs. Our esteemed clientele includes industry titans such as OpenAI, Anthropic, and Cloudflare.We are proud to have raised over $35 million from leading investors including a16z, Sequoia, and high-profile founders and executives from Stripe, Datadog, Segment, Linear, and others.Our headquarters is located in New York City, just west of SoHo, and we currently have a talented team of around 60 individuals, with plans to double our workforce in the next 9 to 12 months.About the RoleAs the Product Marketing Manager at Stainless, you will spearhead marketing initiatives for our comprehensive suite of API developer platform products. Your target audience will range from open-source enthusiasts to leading API companies, including OpenAI, Anthropic, and Cloudflare.This role represents an exciting opportunity to build and scale marketing efforts from the ground up at a high-growth startup, where you will help define our messaging and value proposition within the developer community and beyond.Your ResponsibilitiesCraft compelling website and online content that effectively communicates the breadth and value of our productsFoster deep customer empathy and elevate developer voices in all our initiativesLead sales enablement efforts for account executives and customer engineersConduct ongoing competitive analysis of Stainless and similar tools in the marketDevelop case studies that showcase the reasons why our remarkable customers have chosen StainlessOversee product and feature launch strategies and executionDirect pricing and packaging initiativesYour ProfileYou have a proven track record of successfully marketing technical products that resonate with developersYou are capable of managing basic API integrations independentlyOr possess professional or hobbyist software development experienceYou are a skilled storyteller who enjoys articulating complex ideas in a concise mannerYou are hands-on and thrive in a dynamic startup environment

About VibeAt Vibe.co, we are at the forefront of revolutionizing advertising, facilitating authentic connections between brands and audiences through innovative, data-driven strategies. Our cutting-edge platform integrates creativity, technology, and automation to enhance advertising experiences, ensuring they are relevant, efficient, and impactful across all screens, including Connected TV (CTV).We are on a rapid growth trajectory, aiming to multiply our revenue by 2.5 times by 2026. Central to this ambition is our creative content strategy. Our paid engine has successfully amplified Vibe's revenue from $40M to $160M ARR, leveraging a diverse channel mix that includes Vibe (Streaming TV), Meta, LinkedIn, and Google (Search + YouTube). We cater to a broad market, serving everyone from small businesses to leading e-commerce brands and fast-growing startups.As we significantly increase our investment in paid advertising, we have established the infrastructure to target audiences at scale and accurately measure performance. What we seek now is a creative powerhouse to deliver compelling messages to the right audiences, continuously.Your MissionIn the role of Creative Producer, you will take charge of all creative production for our high-volume paid advertising initiatives. This position transcends the creation of a single perfect ad; it is about building a dynamic creative engine that consistently feeds our growth strategy through continuous testing and refinement.You will generate diverse, high-volume content for our performance marketing channels such as Meta and LinkedIn. Collaborating closely with the Head of Growth and our analytics team, you will identify successful concepts, iterate swiftly, and develop a scalable creative system to meet our ambitious growth objectives.This opportunity is ideal for a performance creative aficionado who possesses a deep understanding of human psychology and thrives in a fast-paced environment. We encourage bold ideas, rapid experimentation, and content that entertains, engages, and converts.Your ResponsibilitiesLead all creative production for our paid advertising initiatives, including both static assets and video content across performance marketing channels like Meta and LinkedIn.Deliver high-volume, diverse content—develop multiple static ad and video concepts weekly.Create top-notch static assets and agile vertical video content utilizing UGC-style footage, smartphone filming, AI tools, or any method that enhances speed and quality.Engage in relentless testing—collaborate with the analytics team to pinpoint winning concepts and swiftly iterate based on data insights.Construct a creative system—develop templates and processes that enable rapid content production and optimization.

About UsAt Novo, we believe that small businesses are the heartbeat of the American economy, representing nearly half of the GDP and the private workforce. However, traditional banking institutions often fall short in providing the necessary resources and innovative tools that entrepreneurs require to thrive.Our mission is to redefine the banking landscape for small business owners by developing a comprehensive banking platform tailored to meet their unique needs. We aim to elevate the GDP of modern entrepreneurs by offering them an intuitive operating system that simplifies business banking as effortlessly as using your smartphone. Our suite of modern bank accounts and tools is designed to save time and enhance cash flow, ensuring that our customers can focus on what they do best: growing their businesses.With unique product integrations that facilitate payment tracking, international transfers, and seamless transaction management, we have already made a significant impact by empowering thousands of organizations with simple and effective business banking solutions.Role DescriptionAs the Senior Product Marketing Manager at Novo, you will play a pivotal role in transforming how small business owners perceive and engage with our banking platform. You will act as the vital link between our product development and the market, adeptly translating our offerings into compelling narratives that resonate with independent business owners navigating the challenges of entrepreneurship.Your responsibilities will encompass crafting and executing the go-to-market strategy for our expanding product portfolio, which includes core banking services, lending options, and various business tools. Utilizing your in-depth customer insights, you will inform product roadmaps, shape impactful marketing campaigns, and drive tangible business results. This role is centered not on mere feature lists, but on articulating how Novo becomes an indispensable partner in a business owner's journey from inception to growth.Join us in shaping the future of small business banking, where your strategic vision will influence how countless entrepreneurs discover and embrace the financial tools that empower their success.

Tabs is an innovative AI-driven revenue platform tailored for contemporary finance and accounting teams. Our solution automates the entire contract-to-cash process, encompassing billing, collections, revenue recognition, and reporting, empowering teams to minimize manual tasks and enhance cash flow efficiency.High-growth companies such as Cursor and Statsig trust Tabs to seamlessly generate invoices from contracts, reconcile payments in real-time, and ensure compliance with ASC 606 regulations.Founded in 2023, Tabs has successfully secured over $91 million in funding from Lightspeed Venture Partners, General Catalyst, and Primary. Our headquarters is located in New York, where our team brings extensive expertise in finance and artificial intelligence.About the RoleAs the Product Marketing Manager, you will craft and implement the go-to-market strategy for Tabs’ revenue platform, emphasizing how integrations and ecosystem capabilities enhance the core product narrative. This role will be pivotal in shaping product positioning, orchestrating launches, and facilitating enablement to drive product adoption, increase revenue, and establish long-term differentiation in the market.What You’ll DoLead the positioning, messaging, and differentiation efforts for Revenue and Reporting product lines, translating technical features into compelling customer value propositions.Oversee comprehensive product launches: including launch planning, internal readiness, external messaging, content creation, and post-launch performance evaluation.Collaborate closely with Product Managers (typically 2–3 PMs per PMM) to establish go-to-market strategies, prioritization, and launch timelines.Develop impactful sales and customer enablement resources such as playbooks, battlecards, pitch decks, product one-pagers, and demo scripts.Craft external marketing materials including website copy, product announcements, PR briefs, case studies, and campaign messaging.Conduct market research, competitive intelligence, and win/loss analysis to guide roadmap priorities and product positioning.Coordinate cross-functional go-to-market execution with Sales, Customer Success, Partnerships, and Marketing teams to ensure consistent messaging and measurable adoption.

Join Merkle Science as a Product Marketing Manager and play a crucial role in shaping our presence in the blockchain industry. We specialize in providing advanced blockchain transaction monitoring and intelligence solutions tailored for web3 companies, digital asset service providers, financial institutions, law enforcement, and government agencies. Our mission is to ensure the safe and compliant growth of cryptocurrencies, making them secure for everyone.Based in New York City with additional offices in Singapore, Bangalore, and London, Merkle Science boasts a diverse team with extensive experience from industry leaders such as Bank of America, PayPal, Luno, Thomson Reuters, and Amazon. We have successfully raised over $27 million from notable investors including SIG, Beco, Republic, DCG, Kenetic, and GGV.Responsibilities:· Establish Merkle Science as a leading voice in the U.S. market while supporting the sales team to achieve revenue goals.· Collaborate with the sales team to articulate our core value propositions and unique differentiators effectively to potential customers.· Lead the strategy for expanding in the U.S. market by refining our product messaging and establishing distinct selling points.· Utilize multiple channels to convey Merkle Science’s value in a competitive landscape.· Develop sales tools and content, including case studies, videos, website content, and blog posts.· Work closely with cross-functional teams for market research, user testing, and interviews to identify market opportunities.· Coordinate with product management and engineering teams to define the product roadmap and create effective go-to-market strategies.· Establish and refine a go-to-market strategy to meet revenue targets.

Role overview The New York Times Company seeks a Senior Technical Product Manager to join the NAPP team in New York, NY. This position plays a key role in shaping product strategies that advance the company’s digital platforms. Collaboration is central: the Senior Technical Product Manager works with teams across the organization to connect business goals with user experience and engagement. What you will do Develop and refine product roadmaps that align with company objectives Lead project initiatives from initial concept through to delivery Work closely with engineering, design, and other stakeholders to support effective execution Prioritize features and enhancements that elevate user experience Requirements Proven experience building and delivering digital products Ability to guide cross-functional teams toward shared goals Sound judgment in balancing business priorities with user value Comfort operating in a fast-moving setting

About Credit GenieCredit Genie is an innovative mobile-first financial wellness platform dedicated to empowering individuals to take charge of their financial futures. Utilizing advanced artificial intelligence, we offer personalized insights and are creating a comprehensive financial ecosystem that provides instant access to cash and helps users build their credit. Our mission is to enable every customer to attain enduring financial stability.Founded in 2019 by Ed Harycki, the visionary behind Swift Capital (acquired by PayPal in 2017), Credit Genie is backed by Khosla Ventures and led by industry veterans from renowned companies including PayPal, Square, and Cash App. We are uniquely positioned to shape the future of inclusive finance through state-of-the-art technology and customer-focused solutions.We are seeking our inaugural Product Marketing Manager—an innovative and tactical leader who will establish and lead our product marketing efforts. This is a unique opportunity to define our go-to-market strategy, establish product positioning across our portfolio, and craft clear, differentiated messaging that drives customer adoption and business growth.We need a strategic thinker who can also execute with speed. You should feel comfortable devising high-level strategies while also being hands-on in writing, testing, and launching initiatives. If you thrive on building from the ground up, collaborating across teams, and delivering measurable outcomes, this role is perfect for you.You will collaborate closely with Product, Design, Growth Marketing, Research, Data, Compliance, Customer Service, and Brand teams to ensure our products are well-positioned, successfully launched, and effectively communicated to our customers.Your Responsibilities:Lead Go-To-Market Strategy: Develop and implement strategies for new products and features, ensuring they align with overarching business goals and customer needs. Facilitate cross-functional planning to ensure impactful communication internally and externally.Own Product Positioning and Messaging: Create engaging product narratives and value propositions that align with our broader brand strategy. Ensure product positioning emphasizes our brand promise, differentiation, and leadership within the category. Develop scalable frameworks for consistent storytelling across all customer touchpoints.Manage Product Matrix: Define how Credit Genie’s products and features integrate and complement each other, establishing a cohesive product ecosystem that resonates with our customers.

About the Role The Trade Desk is hiring a Manager of Product Marketing Content in New York. This role leads content strategy for the marketing team, shaping narratives and materials that connect with our audience and support engagement goals. What You Will Do Develop and execute content strategies for product marketing initiatives Create marketing materials and stories that highlight product value Work closely with team members to ensure messaging aligns with brand and business objectives What Sets This Role Apart This position offers the chance to combine creativity with strategic planning in a collaborative setting. The pace is quick, and new ideas are encouraged as part of daily work.

About Kalshi Kalshi is building a new kind of financial market: regulated prediction markets. People use Kalshi to trade on the outcomes of real-world events, turning questions about the future into tradable assets. After years of advocacy, Kalshi helped legalize prediction markets in the US and now operates thousands of markets spanning politics, economics, finance, weather, technology, AI, culture, and more. The team aims to create the largest financial market worldwide, with a mission to bring more truth to the world through markets. Kalshi values excellence, hard work, and a sense of enjoyment in the process. The company hires people who are both ambitious and talented, and welcomes those eager to help shape the future of financial markets as part of a tight-knit New York office team.

Coast is revolutionizing the U.S. B2B card payment ecosystem, specifically targeting the vast landscape of 500,000 commercial fleets and 40 million commercial vehicles, alongside countless commercial drivers. The outdated technologies currently serving these customers are no longer sufficient, as fleet businesses increasingly seek modern digital experiences and transparent financial service solutions. Our mission at Coast is to deliver innovative solutions at an unprecedented scale, beginning with the Coast Fuel Card and an advanced spend management platform. What does Product Marketing entail at Coast? Our dynamic marketing team of 12 operates through a lens of strategic experimentation: we rapidly test, learn swiftly, and amplify successful strategies across various channels. We prioritize impactful positioning, clear messaging, and aspire to build a generational brand that resonates deeply with finance and operations leaders. Product Marketing at Coast serves as the bridge connecting our customers, our products, and our growth strategies. We work closely with Product, Sales, Customer Success, and the broader Marketing team to effectively position and launch products, while driving adoption, expansion, and customer retention throughout the entire lifecycle. About the Position We are in search of a Senior Product Marketing Manager to spearhead marketing efforts for all new offerings at Coast. This role begins with our spend management solution, designed specifically for fleet businesses. Your mission will be to elevate this product from a key driver of Coast's growth to a dominant player in our business portfolio. Following this product launch, numerous additional offerings will be introduced this year, demanding your strategic leadership. This role is ideal for a full-stack Product Marketing Manager eager to build from the foundation up. You will become the subject matter expert in understanding our customers, the market landscape, and the intricacies of our product. You will define our messaging around spend management, develop packaging and sales strategies, and foster adoption and expansion throughout our customer base. You will have significant ownership in an environment where you will continuously develop the playbook as we progress. Key Responsibilities Craft positioning and messaging that clearly articulates Coast's competitive advantages, and disseminate this across all communication channels, including our website, product communications, sales materials, integrated marketing campaigns, and customer lifecycle communications. Lead cross-functional product launches from inception to execution, collaborating closely with Product and Sales to shape the roadmap, develop the narrative, and ensure internal alignment for our overarching go-to-market strategy. Design cross-sell and lifecycle journeys for your products (onboarding, activation, engagement, expansion), leveraging customer insights, product metrics, and performance data to enhance adoption and drive growth.