Lead, Lifecycle & Brand Voice

jerry.ai is hiring a Lead, Lifecycle & Brand Voice in New York, New York. This position centers on shaping the company’s narrative and building stronger connections with customers at every stage of their journey. The Lead plays a key role in making sure every message and interaction reflects a consistent and engaging brand experience. Key responsibilities Develop messaging strategies that align with jerry.ai’s voice and core values. Oversee efforts to unify communications across all platforms and customer touchpoints. Create a cohesive brand experience aimed at building loyalty and resonating with the target audience. Role focus This role focuses on connecting and coordinating messaging throughout the customer lifecycle, ensuring that every interaction feels intentional and on-brand.

About UsAt Propel, we are driven by our mission to enhance the social safety net through innovative technology. Our dedicated team of around 100 'Propellers' is committed to fostering a future where every American has access to the resources and tools necessary to thrive.The RoleThe Brand and Creative team at Propel is at a transformative juncture. We have established a people-first brand strategy and achieved initial creative successes, but we are in the process of creating a cohesive, emotionally engaging brand experience across all platforms. This position offers a unique opportunity to influence the voice of a mission-oriented tech company, positively impacting over 5 million low-income Americans by ensuring they feel recognized, valued, and supported.We are seeking a Brand Voice and Copy Lead to elevate Propel’s voice and enhance our creative initiatives. Reporting to the Director of Brand and Creative, you will be her main writing collaborator. You will partner with design, marketing, product, and growth teams to create a unified brand presence, transforming it into a sustainable, compounding asset for the organization.This role will also be pivotal in mastering the integration of AI efficiency with authentic human storytelling, determining the appropriate balance between human and AI contributions to writing.What You’ll DoLead the revitalization of Propel’s voice and tone guidelines, establishing a modern, emotionally resonant voice aligned with our people-first approach.Develop and train Propel’s internal language model on the updated voice guidelines.Create resources, templates, and training materials to facilitate the adoption of the voice across cross-functional teams.Oversee core creative copywriting for brand, marketing, growth, design, and product, including advertisements, campaigns, scripts, landing pages, social media content, and website copy.Collaborate closely with brand, product, growth, lifecycle, and customer experience teams to ensure cohesive storytelling throughout the customer journey.Transform concepts from inception to execution by providing structure, clarity, and refinement.Edit and QA copy across teams to guarantee quality and brand alignment.Develop timeless creative ideas for social media and ongoing brand storytelling.

Join aescape as a Lead Marketing Specialist focusing on Content and Lifecycle strategies. In this pivotal role, you will spearhead the development and execution of innovative marketing campaigns that engage our audience throughout their journey. You will collaborate with cross-functional teams to create compelling content and optimize customer engagement strategies to drive retention and growth.

jerry.ai is seeking a Creative Lead for Lifecycle & Retention Strategies based in New York. This position centers on designing and guiding customer engagement initiatives with a focus on retaining users and encouraging ongoing product use. Role overview The Creative Lead will set the direction for lifecycle and retention marketing efforts. This includes working closely with teams across the company to craft campaigns that strengthen customer loyalty and support business goals. Collaboration Expect to partner with colleagues from various departments, bringing together ideas and expertise to deliver creative solutions that keep customers engaged. Requirements Experience in creative direction Background in retention marketing Ability to lead cross-functional projects

jerry.ai is hiring a Creative Lead for Lifecycle and Organic Growth in New York, NY. This position centers on building strategies that deepen user engagement and support long-term growth. Role overview This role leads a team focused on designing and executing marketing campaigns that connect with the company’s audience. The Creative Lead combines creative thinking with analytical skills to shape campaigns that support both user experience and business targets. Key responsibilities Guide the development of marketing campaigns aimed at enhancing the customer journey from start to finish. Ensure every user interaction is purposeful and supports growth goals. Work closely with teams across the organization to align marketing efforts with overall business objectives. Collaboration This position works alongside multiple departments to ensure marketing strategies are consistent with company goals and deliver measurable results.

Join Bastion as a Brand and Growth Lead, where you'll play a crucial role in shaping our marketing strategies and driving brand awareness. Your innovative mindset will help us identify growth opportunities and enhance our market presence. Collaborate with cross-functional teams to implement effective campaigns that resonate with our target audience.

At Mirage, we are revolutionizing video production with our AI-native platform that seamlessly integrates advanced editing capabilities through natural language processing. Our innovative models harness contextual awareness to replicate the creative choices of professional editors, significantly enhancing the productivity of seasoned teams while democratizing video creation for everyone.As part of our dynamic and interdisciplinary team, you will confront some of the most challenging technical and creative obstacles in generative media. Joining us early means you will play a pivotal role in solving foundational issues that have long persisted in the industry, thus making a substantial impact on the landscape of creative expression.Discover More About UsOur Product (Captions by Mirage) Research (Seeing Voices, technical white paper)Latest Updates (Mirage on X / Twitter)TechCrunch, Forbes AI 50, Fast Company (press coverage)Our InvestorsWe are privileged to have the backing of some of the most esteemed investors and entrepreneurs, including Index Ventures, Kleiner Perkins, Sequoia Capital, Andreessen Horowitz, and many more innovative minds.Please be aware that all positions require in-person attendance at our NYC headquarters located in Union Square.About the RoleWe are seeking a Lifecycle Marketing Lead to oversee the complete customer journey across our Captions products. In this position, you will develop and expand lifecycle programs aimed at enhancing onboarding, conversion, retention, and winback efforts across iOS, Android, and web platforms.You will be responsible for both strategic planning and execution: defining the lifecycle roadmap, crafting campaigns, and consistently optimizing performance to drive impactful results.

We are looking for a dynamic Brand Communications & Events Lead to join our team at agentio. The ideal candidate will be responsible for developing and executing innovative communication strategies that promote our brand and enhance our presence in the market. This role involves planning and managing events that resonate with our stakeholders, driving engagement, and ensuring our brand message is communicated effectively.

About Parker Parker is on a mission to help individuals reach financial independence. The team focuses on supporting independent business owners with the financial tools needed for sustainable growth. The company’s main product combines a virtual corporate card with dynamic spending controls and profitability-focused software. This platform helps eCommerce merchants grow faster while keeping a close eye on margins. Parker has secured over $180 million in equity and debt funding from investors such as Valar Ventures, Y Combinator, and founders like Solomon Hykes (Docker) and Robert Leshner (Compound). Now at Series B, Parker is scaling quickly, with strong product-market fit and growing demand. Role Overview: Brand and Content Lead This role shapes Parker’s voice from the ground up. Many digital-first brands spend heavily on ads, inventory, and vendors before earning revenue, but most financial tools do not match this pace. Parker’s platform addresses this gap with rolling 60-day terms on every transaction, plus bill pay, treasury services, and real-time profitability insights, all in one place. The Brand and Content Lead will develop and share Parker’s story across multiple channels and formats. The goal: engage founders and finance leaders who can benefit from Parker’s offerings. Location NYC Head Office

As a User Lifecycle Specialist at Gympass, you will play a pivotal role in enhancing user engagement and retention strategies. You will analyze user behavior, create personalized communication plans, and collaborate with cross-functional teams to optimize the user journey. Your insights will directly contribute to our mission of improving well-being through innovative solutions.

About ValonValon is pioneering an AI-native operating system tailored for regulated finance, with a focus on revolutionizing mortgage servicing. As a Series C company financed by a16z, we are reshaping industries that were previously considered resistant to innovation.Instead of relying on outdated legacy systems, we created our own mortgage servicing business that manages over $110 billion in loans. This approach has equipped us with a profound understanding of the complexities necessary to develop effective software for regulated sectors.The results are evident: we've transformed mortgage servicing from a low-margin business into one that boasts margins exceeding 60%, all while significantly enhancing customer experience. Major enterprise contracts are now being deployed across the industry.ValonOS serves as our unified platform, making processes structured and programmable. It’s ideally positioned for the AI era. With everything flowing through a single system enriched with data, our AI agents do more than automate tasks; they continuously optimize entire operations. Mortgage servicing is just the beginning of our ambitious vision to transform regulated industries and beyond.About the RoleAt Valon, we are focused on building something tangible: robust business fundamentals, intricate technical challenges, and a trajectory that attracts top talent—once they can clearly see and justify the opportunity.Your mission is to ensure that clarity is not only visible but inevitable.You will be responsible for developing and managing Valon’s Narrative and External Brand Engine: a systematic approach that translates our internal truths into external credibility, disseminating this through the founder and company voice, as well as trusted channels. This is designed to instill confidence among exceptional individuals across various functions (engineering, product, design, recruiting, data/analytics, deployment/solutions, and more) in choosing Valon.This role transcends traditional employer branding; it epitomizes credible persuasion at scale, designed for conversion rather than mere impressions.Key ResponsibilitiesEstablish the Reputation EngineCraft Valon’s messaging backbone: the simplest, most credible narrative that resonates with talent.Create a proof map (public, private, and proxy proof) along with a dynamic proof bank (stories, artifacts, case studies, technical validations, “why I joined” narratives).Transform milestones into compounding credibility rather than isolated announcements.Manage Founder and Company Voice with DistinctionFacilitate a weekly feedback loop with founders (voice notes, meeting summaries, interviews).Draft compelling communications that articulate Valon’s vision and values.

Who are we?FalconX is an innovative collective of operators, investors, and builders dedicated to transforming institutional access to the cryptocurrency markets. Positioned at the crossroads of traditional finance and avant-garde technology, FalconX tackles the industry's most pressing challenges. Navigating the digital asset market can be intricate and disjointed, with a scarcity of products and services that facilitate trading strategies, structures, and liquidity synonymous with conventional financial markets. As a holistic solution for all digital asset strategies from inception to scale, FalconX serves as the connective tissue that empowers clients to seamlessly navigate the continually evolving cryptocurrency landscape.ImpactWe are seeking a Brand Designer to enhance our communication with the world's foremost financial institutions. This integral role resides within the Marketing department and is responsible for translating complex financial and cryptocurrency concepts into clear, engaging, and visually stunning designs. You will oversee the visual output across our external communications—from product announcements and comprehensive reports to event experiences and multimedia content.We value a candidate who can operate at both a high creative level and a rapid execution pace, delivering institutional-grade design that reflects FalconX's quality, precision, and credibility.Your contributions will help shape a more accessible financial system. By powering trading, credit, and technological infrastructure, we enable institutions worldwide to access digital assets more efficiently. Your work will play a crucial role in narrating this transformative story.Collaborate closely with Product and Engineering teams to deliver delightful user experiences across all platforms and influence product decisions.Engage with the customer success team to grasp the needs of our current and prospective customers.Oversee the entire user journey and all aspects of design execution, from research and ideation to prototyping, user testing, and final production.Contribute to and participate in our design critique process, continuously refining UI/UX to create user-centered experiences.Provide mentorship and constructive design feedback to fellow design team members.

Join the PMG TeamRecognized by Ad Age as one of the Best Places to Work for over a decade and honored by Fast Company as a Best Workplace for Innovators since 2022, PMG is a premier global independent marketing services and technology firm dedicated to inspiring both individuals and brands to believe that anything is achievable. Our collaborative approach ensures shared success, utilizing a blend of business strategy, transformation, creative solutions, media, and insights, complemented by our unique operating system, Alli, to offer pioneering digital solutions and inventive media strategies.With a diverse team of over 900 professionals worldwide, we proudly collaborate with notable brands such as Apple, Nike, Sephora, and Whole Foods, delivering our services across more than 85 countries.PMG is on the lookout for an Employer Brand Marketing Lead who will spearhead and manage the comprehensive marketing strategy aimed at enhancing PMG's employer brand among key talent demographics. This role necessitates close collaboration with our People & Culture, Talent Acquisition, Diversity, Equity & Inclusion, Internal Communications, and Creative teams to craft impactful and integrated campaigns that not only attract elite talent but also bolster employee engagement.Key ResponsibilitiesFormulate and execute the employer brand marketing strategy, setting annual objectives, defining core narratives, and establishing campaign roadmaps in partnership with the People & Culture team.Serve as the strategic marketing liaison for people-centric programs, providing leadership and guidance on campaign execution.Facilitate stakeholder alignment and planning across various functions for significant initiatives, including recruiting programs, brand campaigns, and internal launches.Drive comprehensive campaigns designed to attract top talent and enhance employee engagement, employing digital, social media, video content, and in-office activations.Oversee storytelling efforts that highlight our company culture, values, and employee experiences to potential candidates.

Mercury seeks a Lifecycle Marketer to guide how customers interact with the brand at every stage. This position centers on designing and managing marketing strategies that encourage customer loyalty and help drive business growth. Key responsibilities Create and deliver lifecycle marketing campaigns using several channels Blend creative thinking with data analysis to refine and optimize campaign results Focus on building stronger customer relationships and boosting ongoing engagement Location This role can be based in San Francisco, New York, or Portland. Remote work is also available from anywhere in Canada or the United States.

Bastion builds financial infrastructure for modern enterprises, offering stablecoin issuance, custodial wallet solutions, and global asset conversion. The company operates with a compliance-first mindset, holding the necessary licenses to support secure, regulated transactions and provide operational support to clients. As Brand and Communications Lead, the focus is on raising Bastion’s profile in the market. The team has already established product-market fit with major enterprise clients and operates under a regulated trust charter, but broader awareness of Bastion’s platform and capabilities remains limited. This role is tasked with changing that. Role overview This position shapes Bastion’s brand positioning and messaging. Responsibilities include ensuring consistency across all channels, securing press coverage, preparing executives for public appearances, attending industry conferences, and running targeted campaigns for decision-makers. Every effort should connect back to building Bastion’s business pipeline. Fintech or financial services experience is highly valued, given the regulatory complexity and need for institutional credibility in this sector. The role is based in New York City with a hybrid, flexible schedule. While designed as a full-time position, Bastion is open to considering contractors as well. What to expect in your first months Bastion encourages candidates to imagine their impact over the first 30, 90, and 180 days. The startup environment means priorities may shift, and those who thrive here will find ways to contribute quickly and reach full productivity within three months. First 30 days: Immerse yourself Deepen understanding of Bastion’s products, regulatory status (including the NYDFS trust charter), stablecoin infrastructure, and the reasons enterprise clients select Bastion over competitors. Develop a strategic roadmap for brand messaging and outreach.

About UsThe Farmer’s Dog is on a mission to transform pet health through honest, intelligent, and straightforward care. We're revolutionizing the $90 billion pet food industry by replacing conventional processed pellets with a personalized subscription service delivering fresh, complete, and balanced dog food directly to pet owners' doors. Our vision is to create innovative, delightful, and tailored experiences across all facets of pet care. We believe our direct-to-consumer approach, holistic growth strategy, and vibrant culture position us uniquely to lead this industry into the future.To date, we have delivered over 1 billion meals nationwide and secured over $150 million in funding to build a company as healthy as the dogs we serve. Join us in our quest to provide peace of mind to our customers and improved health for their companions, while also driving much-needed change in how pets are fed and cared for.#LongLiveDogsYour RoleWe are seeking a Brand Marketing Manager to develop strategies and creative solutions that enhance customer loyalty, strengthen emotional connections, and embody The Farmer’s Dog across all customer interactions. You will concentrate on customer experience, lifecycle marketing, and innovation—cultivating relationships with existing customers, smoothly introducing new services and features, and ensuring every dog owner feels secure in their choice.Utilizing your expertise in brand strategy, consumer insights, and communications planning, you will transform audience understanding into impactful connections. From crafting creative briefs to spearheading cross-channel campaigns, your contributions will elevate brand experiences and help convert more dog owners into lifelong customers, thereby allowing us to serve more dogs, for longer.Collaborative Environment: We believe in collective effort rather than departmental silos. We align ourselves with our goals and ensure that the right expertise is present to create meaningful impacts. Our approach focuses on collaboratively addressing customer challenges, bringing together the right people and contexts to solve problems holistically.Open-Minded Culture: We value ideas from all sources and are not wedded to our own. We actively seek input and regularly engage with our customers and leads, remaining agile and ready to adapt based on their feedback.

About Blackbird:Blackbird Labs is an innovative loyalty and payments platform dedicated to forging meaningful connections between top-tier restaurants and their patrons.Founded in 2022 by Ben Leventhal, co-creator of Eater and Resy, Blackbird delivers a fully customizable loyalty program for restaurants alongside a consumer app that ensures every guest enjoys a VIP experience, regardless of their dining location. Supported by prominent investors such as Union Square Ventures, a16z, Amex Ventures, and Variant Fund, our mission is to transform the restaurant industry.About Our Team:At Blackbird, our core values shape our actions, and our talent principles define the qualities we seek in our team members. We are fueled by a passion for our product, dedicated to our mission, and always willing to go the extra mile for our customers. We are elite performers, committed to excellence and driven by quick learning and determination. We elevate others, taking initiative to foster growth through feedback and collaboration, consistently holding each other accountable to our principles as we work towards our shared mission.About the Role:We are on the lookout for a Brand Marketing Lead to articulate and expand Blackbird’s brand identity across all consumer interactions. This senior-level, hybrid role blends brand strategy, creative direction, and compelling storytelling. You will be responsible for shaping how Blackbird is perceived in the marketplace—designing strategies, systems, and narratives that influence how people connect with our brand.Your responsibilities will include leading the development of our brand and communications strategy, overseeing our visual and verbal identity, and collaborating across departments to ensure that every brand expression aligns with a cohesive and engaging narrative. You will work closely with leaders in Marketing, Product, Design, and Loyalty to integrate creative strategies with business objectives, enhance brand loyalty, and drive growth.In this role, you will manage a small, talented team, coordinate with creative partners, and establish frameworks that guide Blackbird’s current representation and future evolution.

Regal Voice builds AI-powered platforms that help businesses connect with customers more effectively. The company’s AI Agent Platform lets organizations create customizable voice agents that tap into company data, aiming to boost support, sales, and operations while reducing manual work. Founded in 2020 and based in Midtown Manhattan, Regal Voice is led by Alex Levin and Rebecca Greene, who previously scaled Angi to over $1.5B in revenue. The team values entrepreneurship and is backed by investors such as Founder Collective, Homebrew, and Emergence Capital. Clients include Google, AAA, Ro, and Coursera. So far, the company has raised $82 million, completed over 250 million calls, and helped clients generate $7 billion in revenue. Role overview The Technical Product Lead will guide the Voice AI Agent team, focusing on making AI-driven conversations feel as natural and effective as those with skilled human agents. This role directly shapes the user experience and helps set the standard for quality in AI-powered customer engagement. What you will do Work closely with engineering teams to define and refine the product vision for evaluating and improving voice agent performance Create frameworks to assess and benchmark how voice agents interact with users Establish clear performance standards for AI-driven conversations Translate the latest AI research into practical enhancements for customers This position has a direct impact on how Regal Voice delivers high-quality conversations and stays ahead in the AI customer engagement space.

About UsAt Sydecar, we are dedicated to transforming the private markets landscape. Our mission is to make investments more accessible, transparent, and liquid by innovating the creation and execution of investment vehicles.We pride ourselves on being more than just a platform; we are a trusted ally within the venture capital arena. Our focus is on simplifying and standardizing the private investing journey, empowering capital allocators to identify and support visionary entrepreneurs shaping the future.Our user-friendly platform takes care of all the complex tasks, including automating banking processes, ensuring compliance, managing contracts and taxes, and streamlining reporting. This allows investors to focus on what truly matters: securing valuable deals and fostering meaningful relationships.Join us at Sydecar as we lead the charge in redefining private investing.About the OpportunityAs a Lifecycle Marketing Associate, you will spearhead the development and execution of marketing strategies designed to enhance engagement, customer satisfaction, and revenue throughout the entire customer lifecycle. Your responsibilities will encompass crafting targeted outreach to leads, marketing qualified leads (MQLs), opportunities pending contracts, signed statements of work (SOWs) yet to launch deals, closed lost deals, and current customers.Your ResponsibilitiesDesign and implement lifecycle marketing strategies aimed at boosting engagement, satisfaction, and revenue, ensuring that all eligible prospects and customers in our CRM receive tailored communications regularly.Identify and develop new initiatives, including referral campaigns and re-engagement journeys for previously closed deals and past customers.Establish and manage customer segmentation and targeting strategies to optimize the transition from lead to customer in collaboration with the Product Marketing team.Plan and execute email marketing campaigns, encompassing promotional initiatives and triggered messages. Leverage SMS, push notifications, and LinkedIn InMail campaigns to engage customers across multiple platforms.Work in tandem with cross-functional teams, including sales, product, and deal operations, to create and execute integrated marketing campaigns.Oversee user research and survey outreach emails to gather insights and drive continuous improvement across the organization.

Join Dorsia as a Lifecycle Marketing Manager, where you will play a pivotal role in shaping our marketing strategies and enhancing customer engagement through targeted lifecycle campaigns. Your expertise will drive the planning, execution, and optimization of marketing initiatives across various digital platforms, ensuring a seamless customer journey from acquisition to retention.