About the job
At Pair Eyewear, we prioritize our people and foster a vibrant, engaging workplace where creativity thrives. Our mission is to create an environment that empowers our employees to make a significant difference.
We are on the lookout for a passionate Creative Director to spearhead and enhance the Pair Eyewear brand across all platforms. Reporting directly to our VP of Marketing, this role occupies a pivotal space at the crossroads of brand strategy, performance, and product storytelling, defining our visual and creative identity as we scale.
In this strategic yet hands-on position, you will craft and drive our creative vision, leading a talented team to ensure that every piece of content we produce is cohesive, intentional, and uniquely Pair. You will oscillate between high-level strategic planning and detailed execution, providing art direction during shoots and refining copy. From concept to delivery, you will blend brand-building objectives with performance-driven creativity that yields measurable results.
Your Responsibilities
Creative Direction & Strategy
Shape and advance Pair Eyewear’s creative vision across all channels, ensuring a cohesive and distinguished brand presence.
Collaborate with Marketing, Product, and Leadership to align creative initiatives with critical business objectives and growth strategies.
Campaign Development
Oversee the ideation and execution of integrated campaigns across paid, owned, and earned media.
Direct creative vision for photoshoots, videos, product launches, and pivotal brand moments.
Team Leadership & Development
Recruit, lead, and nurture a high-performing creative team across design, copy, content, and production, providing clear guidance, constructive feedback, and mentorship to enhance individual and team performance.
Operations, Process & Resourcing
Manage creative resource allocation, prioritization, and budget across projects.
Establish and refine processes to boost efficiency, quality, and interdepartmental collaboration.
Oversee external partners, freelancers, and agencies as necessary.

