Director of Business Strategy and Activation

Join The Trade Desk as the Director of Business Strategy and Activation, where you will spearhead strategic initiatives that enhance our business operations and client success. In this pivotal role, you will collaborate with cross-functional teams to develop innovative strategies that drive growth and operational excellence.

Our mission: to eliminate every barrier to mental health.At Spring Health, we are dedicated to transforming mental healthcare by dismantling every obstacle that hinders individuals from receiving timely assistance. Our clinically validated technology, Precision Mental Healthcare, enables us to provide tailored care—be it therapy, coaching, medication, or other services—specifically designed to meet individual needs.We take pride in collaborating with over 450 organizations, ranging from innovative startups to Fortune 500 giants, to deliver comprehensive mental health services to 10 million individuals. Our esteemed clients include well-known brands like Microsoft, Target, and Delta Airlines, who rely on us for exceptional outcomes for their global workforce. Through our pioneering platform, we have achieved a net positive ROI for employers and are the only company in our sector to receive external validation for delivering net savings for our clients.With significant backing from esteemed investors such as Generation Investment, Kinnevik, Tiger Global, Northzone, RRE Ventures, and others, our latest Series E Funding has propelled our valuation to $3.3 billion. We are just beginning our journey—join us in making mental healthcare accessible for everyone, everywhere.Reporting directly to the VP, Chief of Staff, this role involves strategically addressing the most critical business challenges facing the company. This position is essential for ensuring that we meet organizational goals efficiently and with exceptional results. This is a full-time role based in NYC, with occasional travel required for team events or meetings. This position follows a hybrid work model, requiring three days a week in our HQ at 60 Madison Ave.Key Responsibilities:Utilizing data-driven insights and business intelligence from various departments to assist senior leadership and business owners in making informed decisions.Quickly diving into any problematic area, analyzing the situation, and implementing effective solutions.... (additional responsibilities to be determined)

Join versant3 as the Senior Director of Strategy and Business Development, where you will play a pivotal role in driving the company’s growth and strategic initiatives. In this leadership position, you will be responsible for identifying new business opportunities, forging partnerships, and leading strategic planning efforts. Your expertise in market analysis and business development will be essential in positioning versant3 as a leader in its industry.

Role Overview Mattel, Inc. is looking for a Manager, Brand Strategy & Activation to help shape and execute brand strategies for its portfolio in East Aurora. This role focuses on building strategies that connect with consumers and support business growth. What You Will Do Define and implement brand strategies for assigned brands Analyze market trends and consumer data to inform brand positioning Lead brand activation efforts to increase visibility and engagement Work with cross-functional teams to develop marketing campaigns and initiatives Use data and insights to guide brand decisions and align with company goals Who We're Looking For Experience in brand strategy, market analysis, and activation Strong skills in collaboration and communication Ability to use data to shape marketing strategies This position is based in East Aurora.

AB InBev, a global leader in brewing and one of the world's foremost consumer product companies, is seeking a dynamic Global Director of Advertising Business Strategy and Development. Located in New York, you will play a pivotal role within the BEES platform, which is transforming B2B commerce in the beverage industry. This position demands a visionary leader with extensive experience in ad technology and auction dynamics to elevate our retail media program to new heights. As part of the Commercial team, you will collaborate closely with Product and Technology partners to enhance the scalability and performance of our advertising solutions across diverse markets.

As the Director of Strategy and Operations at Torch Dental, you will play a pivotal role in shaping our strategic direction and optimizing operational efficiencies. Your expertise will guide our initiatives to enhance service delivery and drive business growth. You will collaborate with cross-functional teams to implement innovative solutions and ensure alignment with our long-term goals.

Fora is a travel agency that empowers people to build their own travel advisory businesses. By blending technology, data, and a strong community, Fora offers a platform where entrepreneurs can launch and grow their ventures. The company provides tools, training, and exclusive partnerships to help advisors at every stage turn their passion for travel into a career. Founded in 2021 by experienced entrepreneurs, Fora has expanded to over 200 full-time employees in New York City. In 2025, the company raised $60 million in Series B and C funding led by Thrive Capital and Insight Partners, with support from Forerunner and Heartcore Capital. Fora has been recognized as a LinkedIn Top Startup for 2024, featured on Fast Company’s Most Innovative Companies lists for 2023 and 2025, and included in Built In's Best Places to Work for 2025. The team is building an integrated travel platform that combines human expertise with technology to improve how people plan and book trips. Role overview The Senior Manager, Activation Strategy & Operations plays a central role in shaping Fora’s advisor activation programs. Reporting to the Head of Activation, this leader designs and runs experiments, manages cross-functional OKRs, and translates insights into scalable initiatives that support advisor growth. This position is highly visible and leans on strong individual contribution. The work shifts between strategic planning and hands-on execution, often in ambiguous situations. Success comes from seeing every launch as the start of ongoing improvement, not the finish line. What you will do Lead strategic and analytical work for advisor activation programs Design and execute experiments to improve advisor outcomes Manage cross-functional OKRs and track progress toward goals Turn insights into scalable programs that drive advisor growth Requirements Comfort working in ambiguous situations and adapting quickly Ability to move between planning and hands-on execution A mindset focused on continuous improvement

Role Overview The Associate Director, Activation at Mediabrands takes ownership of campaign success and pacing for assigned brands. This role ensures departmental standards and processes are fully understood and put into practice. As a senior escalation point, the Associate Director offers advanced guidance on complex campaign setups, optimization strategies, and platform-specific requirements. What You Will Do Build and maintain strong relationships with mid- to senior-level client stakeholders, acting as the main customer relationship manager and enhancing client capabilities. Oversee vendor selection, approve vendors and scopes, and guide team interactions based on subject matter expertise. Adapt departmental standards and processes to fit the unique needs of each client, implementing these across all campaigns. Advise on advanced campaign setups, troubleshooting, and optimization. Evaluate vendor capabilities through RFIs and demos. Lead the design of reporting dashboards and presentations, ensuring clarity and accuracy in communicating campaign results. Develop long-term, custom solutions for clients, including tailored data management and analytics approaches. Manage a small team of managers and professionals, focusing on their performance, development, and coaching. Adjust account plans and priorities to address resource constraints and operational needs. Work closely with partners and colleagues across different functions and centers of excellence. Required Skills and Experience Demonstrated experience building new business relationships and developing creative solutions using both established and new processes. Strong leadership and interpersonal skills for managing relationships at all organizational levels. Deep knowledge of ad tech and measurement platforms, including DV360, Adwords, The Trade Desk, Roku, Vistar, Facebook, and Snapchat. Intermediate to advanced skills in data analysis. Ability to collaborate effectively with colleagues and partners across multiple functions. Accountability for performance, development, and results across small or multiple client accounts, including decisions on account management, budget allocation, and staffing. Experience providing technical guidance to team members, colleagues, and clients. Track record of effective team management and mentorship, with strong communication skills for both internal and external audiences. Location This position is based in New York, New York, United States.

Join our vibrant team as a Director of Strategy. With over 7 years of expertise in pharmaceutical strategy, you bring invaluable insights and experiences to the table. As a "key-shaped" strategist, you recognize that diverse business challenges require tapping into various aspects of your background—be it brand development, stakeholder engagement, communications, or marketing. Your exceptional communication skills shine through in written formats, presentations, and engaging discussions. You seek a collaborative environment that harmonizes work with enjoyment, helping us to create impactful narratives that resonate with healthcare professionals, patients, and various stakeholders. Your profound understanding of the pharmaceutical landscape positions you as a trusted partner to our clients.This role is a senior individual contributor responsible for leading client engagements while collaborating closely with our creative team. You will report directly to the Head of Strategy.

As the Director of Brand Marketing and Activations at Bombas, you will lead the strategic direction and execution of our brand marketing initiatives. Your role will focus on enhancing brand visibility, driving customer engagement, and creating impactful activations that resonate with our audience. You will collaborate closely with cross-functional teams to develop innovative marketing strategies that align with our brand values and business objectives.

Role overview The Associate Director of Community Activation at the City of New York focuses on strengthening neighborhoods through direct community engagement. This leadership position involves working closely with a variety of stakeholders to support and grow local programs and outreach efforts. What you will do Work with community members, local organizations, and city agencies to move engagement initiatives forward. Assist in developing and carrying out programs that respond to neighborhood priorities. Lead outreach activities that connect residents with city services and resources. Location This role is based in New York City.

Reddit connects millions of users across more than 100,000 active communities. The platform thrives on authentic conversations and shared interests, attracting about 121 million unique daily visitors. More details about Reddit can be found at www.redditinc.com. Role overview The Sales Strategy & Operations Business Partner supports the Global Agency & Partnerships (GAP) team at Reddit. This group manages partnerships with both major global agency holding companies and independent agencies, such as Publicis, IPG, WPP, Omnicom, Dentsu, and Havas. The Partnerships team is central to expanding the adoption of Reddit’s advertising solutions among third-party partners. This role combines strategic advising with operational leadership. Collaboration with sales, finance, marketing, and product teams is essential to improve revenue results, streamline business operations, and advance agency and partnership initiatives. Location requirement This position is based in the New York City area and requires regular in-office attendance.

About LanternLantern is a cutting-edge specialty care platform that connects individuals to top-tier medical professionals exactly when they need it. By assembling a Network of Excellence made up of the nation's leading specialists in surgery, oncology, infusion therapy, and more, Lantern not only offers outstanding care but also provides significant cost savings for employers and their employees. Our members are supported by a dedicated care team, including Care Advocates and nurses, throughout their entire healthcare journey, ensuring they return to good health, reunite with their families, and get back to work. With easy access to specialists nationwide, Lantern guarantees that quality care is just a drive away for the majority. Trusted by some of the largest employers in the nation, we proudly serve over 6 million members across the country. Discover more about us at lanterncare.com.About You:You employ LOGIC in your decision-making process, understanding that progress is vital for enacting meaningful change. You prioritize executing your content while thriving in a fast-paced environment, and you recognize the importance of celebrating both minor and major victories.INCLUSION is a core value for you. You believe in the significance of a diverse and inclusive environment, and you actively seek out the opportunity to work alongside a team that brings varied experiences and perspectives.Your GRIT, determination, and ambition empower you to tackle substantial challenges. Big challenges necessitate innovative solutions and a collaborative team that supports new ideas.You possess a deep commitment to your customers, ensuring that HUMANITY remains at the forefront of every decision. Your customers are not just users of your product; they are the driving force behind your motivation to create meaningful change.Integrity is your guiding principle, focusing on the TRUTH rather than providing people with the answers they wish to hear.You excel in a collaborative team environment, as you believe that teamwork is essential for innovation and effecting change.These principles of LIGHT remind our team that we are making a significant impact by offering guidance and support in navigating the often complex and confusing landscape of healthcare. We hope that through this LIGHT, individuals can find their way to the most suitable care, resources, and support they need to resume their lives.If this resonates with you, we would be thrilled to connect and discuss career opportunities at Lantern.Please apply through our recruitment platform.

As the Vice President of Business Development - Activation at DoubleVerify, you will play a pivotal role in driving our growth strategy and expanding our market presence. You will lead a dynamic team focused on identifying and capitalizing on new business opportunities while strengthening existing client relationships. Your strategic vision and leadership will be vital in enhancing our product offerings and ensuring our services meet the evolving needs of our clients.

Join msg sports as the Director of Business Solutions, where you'll lead strategic initiatives and drive innovative solutions that enhance our operations and client engagement. We are looking for a visionary leader with a strong background in business solutions to help us navigate the evolving landscape of sports management and technology.

Join Code and Theory as our next strategic leader, propelling world-class brands to unprecedented growth. In the capacity of Director within the Brand Strategy team, you will play a pivotal role in our marketing-centric client engagements, assuming full responsibility for the identification, closure, and activation of diverse projects ranging from brand positioning to creative and social strategies. Being a digital-first agency that thrives at the crossroads of creativity and technology, you will activate innovative, data-driven solutions that achieve tangible business outcomes. Collaborating with clients to comprehend their objectives, you will assess their brand's needs, engage the appropriate internal partners at Code, and deliver an exceptional digital-first, data-informed, creative solution encompassing strategies, activations, campaigns, websites, and customer experiences.As a key member of the Brand Strategy leadership team, you will also oversee the strategists and spearhead new business initiatives. This role necessitates a strong collaborator capable of working closely with multi-disciplinary teams, including production, data, creative, product strategy, and technology.

Join Mediabrands as the Group Director of Strategy, where you will lead the development of innovative communication strategies that propel brands toward their business objectives. In this pivotal role, you will leverage cultural insights, consumer trends, and market intelligence to craft comprehensive communication plans that resonate with audiences. Your passion for brands and culture will drive your strategic thinking and creativity, enabling you to make a significant impact on the brands we represent.At Mediabrands, we recognize the transformative power of media to enhance consumer experiences. Our commitment to diversity and inclusion shapes everything we do, fostering an environment where all team members feel valued and empowered. We are dedicated to building a better media landscape that not only serves our clients but also positively impacts the world.

Madison Square Garden Sports Corp. (MSG Sports) stands at the forefront of professional sports, boasting a prestigious portfolio that includes iconic teams such as the New York Knicks (NBA) and the New York Rangers (NHL), along with two development league teams – the Westchester Knicks (NBAGL) and the Hartford Wolf Pack (AHL). Additionally, MSG Sports is home to the state-of-the-art MSG Training Center located in Greenburgh, NY. Discover more at www.msgsports.com. Who are we seeking? We are looking for a dynamic Director of Partner Management & Activation to spearhead account activation, delivery planning, and revenue generation for our current and prospective partners in the MSG Sports & Entertainment realm. This pivotal role reports directly to the VP/Senior Director of Partner Management & Activation and will emphasize client communication, cross-functional alignment, asset delivery, and innovative programming in collaboration with the MSG Business Solutions team.Your responsibilities include:Identifying new revenue opportunities for existing partners.Ensuring strategic alignment and achieving objectives across various P&L divisions.Acting as the primary liaison, fostering robust relationships between the Partner Management & Activation team and internal stakeholders to drive exceptional results.Coordinating renewal and upsell strategies with partner success team leads for seamless implementation.Overseeing daily revenue management responsibilities, including status reports, weekly planning calls, budgeting, CRM management, and more.Managing a team of at least 2, including a Senior Manager/Manager and Coordinator.What qualifications do you need to excel? A Bachelor’s degree paired with 10+ years of relevant experience.A strong cross-functional leader capable of driving strategic initiatives and fostering collaboration.

Join Kepler Group as a Strategy & Activation Manager and be part of a dynamic team that crafts engineered marketing solutions. Our innovative approach focuses on delivering personalized advertising experiences that enhance brand-consumer relationships. As a recognized leader in the industry, Kepler takes pride in being named one of AdAge's Best Places to Work in 2022, showcasing our commitment to our employees and clients.In this role, you will manage and guide the Strategy & Activation team, which excels in navigating the Amazon advertising ecosystem and other emerging retail media networks. You will leverage your expertise to optimize campaigns, ensuring they resonate with the audience while maintaining data privacy and adhering to marketing trends.This is not just a trading desk; it’s an opportunity to be a strategic media expert while working closely with clients and partners to innovate and automate processes that drive value.

Zeta Global builds an AI-powered marketing cloud that helps enterprise marketers connect with customers across channels. The company’s platform combines identity, intelligence, and omnichannel activation, supported by a large proprietary data set and advanced AI. Founded in 2007, Zeta is headquartered in New York City and serves clients worldwide. Role overview The Director of Partnership Strategy leads Activation Partnership Solutions at Zeta. This role shapes how first-party and behavioral data are integrated into market activation efforts. Responsibilities include responding to RFIs, developing proposals, and preparing pitches for brand and agency partners. Key responsibilities Guide the integration of first-party and behavioral data into activation strategies. Respond to requests for information (RFIs) and create proposals and pitches for partners. Ensure accurate measurement and reporting for partner campaigns. Maintain smooth operations and deliver reliable results for both brand and agency clients. Location This position is based in New York, NY.