Director of Audience Analytics

Position OverviewThe Audience Analytics team is dedicated to enhancing our data-driven products and services across the agency while evolving and future-proofing our clients' audience-first, data-centric, and outcome-driven strategies for all media purchases. Operating under the analytics craft, the Audience Analytics Team collaborates cross-functionally to connect the agency's proprietary people-based data, empowering data-informed decision-making throughout planning and activation to optimize clients' business results.As the Director of Audience Analytics, you will deliver data-informed insights and solutions guiding the development and execution of addressable audience strategies. You will utilize advanced data science and analytics techniques, leveraging the agency's proprietary data assets to significantly advance clients' media data efforts. You will work closely with managers within the Analytics function and cross-functional teams to modernize Initiative's audience-first approach and elevate addressable data thinking.

Business OverviewAt Healix, a pioneering healthcare media agency under the IPG Mediabrands umbrella, we delve deeper into human behavior beyond mere demographics. With a robust market presence valued at over $17 billion, our team of innovative healthcare specialists is dedicated to exploring unique insights and crafting media engagement strategies that drive success for our clients.Position SummaryAs the Manager of Audience Analytics, you will play a pivotal role in our audience analytics team, enhancing our data-driven services to support client strategies. This role involves collaborating closely with teams across Client Solutions, Comms Strategy, Comms Design, and Partnerships to deliver robust, data-informed solutions. Your primary focus will be on developing and executing effective audience strategies that reach high-value demographics across diverse media channels.The ideal candidate will possess strong digital media expertise and be adept at utilizing our proprietary data and tools. You will drive the acceleration of audience-centric initiatives while demonstrating a commitment to learning and leveraging emerging technologies and data solutions.

Informagroup PLC is hiring a Director of Content & Audience Marketing to join the team in New York. This leadership role centers on expanding and engaging the company’s audience through thoughtful marketing initiatives. Role overview The Director oversees a team dedicated to building content strategies that resonate with important audience segments. This position plays a key part in shaping how Informagroup PLC connects with its market and grows its brand. What you will do Lead the team in planning and executing content strategies designed for specific target audiences Review market trends and audience data to guide marketing approaches Drive projects that enhance brand visibility and contribute to business objectives

Veeva Systems is a mission-driven leader in the industry cloud sector, dedicated to accelerating the delivery of therapies to patients in the life sciences sector. As one of the fastest-growing SaaS companies in history, we exceeded $2B in revenue last fiscal year, with abundant opportunities for future growth.At Veeva, our core values guide us: Do the Right Thing, Customer Success, Employee Success, and Speed. We are not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), committed to balancing the interests of our customers, employees, society, and investors.As a Work Anywhere organization, we empower you to choose your ideal work environment, whether from home or in the office, fostering your success.Join us in transforming the life sciences industry, making a meaningful impact on our customers, employees, and communities.The RoleAs the Director of Audience Data Partnerships, you will drive the adoption and commercial success of Crossix Audiences products. Collaborating closely with the Sales team, you will serve as a market owner and subject matter expert on Crossix data, methodologies, products, and their unique advantages. You will articulate the performance narrative leveraging Crossix Measurement data and implement strategic account plans. Your ability to convey the value of specific Crossix Audiences to customers in a clear and compelling manner will be crucial. You will forge strong relationships with our customers and ensure the commercial success of Crossix Audience Segments.

The New York Times Company pursues independent journalism to help people understand the world. Our newsroom spans more than 160 countries, and we focus on delivering journalism through print, audio, and digital platforms. Role Overview The New York Times seeks a Deputy Director of Audience Engagement, On-Platform, to drive audience growth and engagement across our owned platforms. This role reports to the Newsroom Audience Director and works closely with newsroom leadership and product partners. What You Will Do Shape and execute strategies to increase audience engagement on the homepage, push notifications, email, and community products. Partner with Home and Newsletter teams to identify opportunities and analyze audience trends. Oversee the editorial vision for Community projects in collaboration with the editorial head. Integrate insights from Home, Newsletter, and Community teams into audience reports. Position the Audience team as a central resource for sharing and promoting our journalism within the newsroom. What We’re Looking For Creative leader with strong editorial judgment and a deep understanding of audience behavior. Experience measuring the effectiveness of audience engagement strategies. Background in journalism. Proven ability to work with product and analytics teams. Self-starter who thrives in collaborative settings. Location Requirement This position is based in New York City and requires in-office attendance. Learn more about our mission and values at https://www.nytco.com/company/mission-and-values/.

Veeva Systems is an innovative, mission-driven leader in the industry cloud space, dedicated to accelerating the delivery of therapies to patients. As one of the fastest-growing SaaS companies, we achieved over $2 billion in revenue last fiscal year, with significant growth opportunities on the horizon.Our core values—Do the Right Thing, Customer Success, Employee Success, and Speed—define who we are. In 2021, we made history by becoming a public benefit corporation, committed to balancing customer, employee, societal, and investor interests.As a Work Anywhere organization, we empower our employees with the flexibility to choose their work environment—whether at home or in the office—allowing you to thrive in your preferred setting.Join us in revolutionizing the life sciences industry and making a meaningful impact on our customers, employees, and communities.Role OverviewThe Strategy Director will drive the adoption and commercial success of Crossix Audience Segments. This role encompasses developing account sales strategies, executing strategic partnerships, removing sales barriers, and ensuring the success of early adopters. Collaborating closely with Account Partners, you will serve as a market leader and subject matter expert on Crossix data, methodologies, and unique product offerings. Your responsibilities will include identifying key targets, executing strategic account plans, and effectively communicating the value of Crossix Audiences to clients in compelling ways. Additionally, you'll work in partnership with product and marketing teams to establish a feedback loop, ensuring that our offerings are well-positioned and aligned with customer expectations.

At Samba TV, we are dedicated to revolutionizing the global viewing experience through our innovative data and technology. Our proprietary platform tracks streaming and broadcast video, empowering media companies to connect with audiences for new shows and movies while allowing advertisers to effectively engage viewers and measure their reach across various devices. With a unique cultural perspective shaped by vast data and AI-driven insights, we are transforming how viewers experience content.We are on the lookout for a visionary product leader to spearhead our Measurement & Audiences portfolio. In this pivotal role, reporting directly to the Chief Product Officer, you will be responsible for the overall P&L and strategic direction of our products designed to help advertisers plan, activate, measure, and optimize their campaigns on our platform. This role sits at the confluence of data science, media execution, and business intelligence, necessitating a blend of analytical expertise and commercial savvy.

Overview Join Blue State as the Director of Analytics, a critical role at a transformative time for our agency, our clients, and the nonprofit sector. As we navigate the evolving landscape of philanthropy and civic engagement, your leadership will be pivotal in utilizing innovative technologies and adapting to changing donor behaviors. In this role, you will lead a dynamic team of analysts, providing mentorship while being actively involved in client projects. You possess the ability to engage confidently with C-suite stakeholders and delve into the intricacies of measurement frameworks, ensuring that data translates into strategic insights rather than mere reports. Your collaborative approach will see you working seamlessly across engineering, strategy, paid media, and account teams to develop holistic solutions. You are adept at creating new tools and frameworks that enhance our offerings and are enthusiastic about incorporating AI and emerging technologies into our analytics practices. Ultimately, your understanding of how to accurately measure programs—and the significance of these measurements—will help organizations to increase revenue, strengthen supporter relationships, and achieve lasting impact. If this resonates with you, we invite you to connect with us. About Blue State Blue State is a mission-driven agency that partners with influential causes, brands, and campaigns to drive genuine change. Our clients include organizations like Google, UNICEF, Amnesty International, and Oxfam, as we redefine how they raise funds, influence policy, and build strong communities of supporters. Our team is comprised of the most creative and analytical minds from the political, nonprofit, and corporate sectors, with over 150 dedicated staff across our offices in the U.S. and London. Our Team We are a passionate team of thinkers and doers who embrace a people-first, data-driven mindset in all our initiatives. Our focus is on creating real impact for real people as we collaborate with brands, nonprofits, and political organizations to foster progress. This is more than just work for us; every project is tied to our values, and we seek individuals who are committed to working diligently to effect positive change in the world. A Day in the Life Lead and mentor a team of analysts, helping them set professional goals, providing constructive feedback, and conducting performance evaluations. Establish a vision for leveraging data to enhance client outcomes. Develop a growth strategy for the team, focusing on quality and innovation.

Are you a visionary leader with a passion for data analytics? Join Omnicom Health Group as the Director of Analytics, where you will drive strategic insights and foster data-driven decision-making across our organization. In this pivotal role, you will lead a team of analytics professionals, collaborating with cross-functional teams to transform data into actionable strategies that enhance our clients' performance.Key Responsibilities:Oversee the analytics team, providing guidance and mentorship to ensure high-quality analytical outputs.Develop and implement advanced analytical models to support business objectives.Collaborate with stakeholders to identify data needs and deliver insights that drive growth.Present findings to senior leadership and clients, translating complex data into clear narratives.

Who is Quantium?Quantium is a pioneer in the realm of data science and artificial intelligence. Founded in Australia in 2002, we have grown into a global team of over 1,200 professionals across 14 locations, uniquely positioned to provide both product and consulting services that empower businesses to extract meaningful insights from data and analytics. We collaborate with some of the world's largest corporations to create a smarter, more informed future.Our US retail practice collaborates with leading retailers across North America, revolutionizing their operations through tailored analytical products designed for retailers and consumer packaged goods companies, alongside customized consulting projects. As the Director of Insights & Analytics, you will spearhead a dynamic team of data scientists and consultants embedded directly with one of our major retail clients, delivering impactful customer analytics and AI-driven insights that propel measurable business outcomes in areas like assortment, space, and pricing optimization.How will you make an impact?Strategic Leadership: Cultivate senior-level relationships within the client's organization, establishing trust as a strategic partner who comprehends their planning cycles, constraints, and decision-making frameworks.Insight-to-Action: Guide your team in translating insights seamlessly from analysis to actionable business applications, motivating commitment to implement changes that yield significant commercial benefits.Pattern Recognition: Proactively detect patterns within ad hoc merchant requests and propose strategic initiatives that resolve core business challenges, leveraging AI-powered analytics capabilities.Value Pool Discovery: Identify and define quick-win analytics that showcase value pools for prospective 6-12 month data science and AI initiatives focused on macro space, assortment, and pricing optimization.Team Leadership: Oversee dedicated onsite (US) and offshore (India) data scientists and consultants, balancing immediate tactical demands with long-term strategic value discovery while enhancing team capabilities.Change Management: Champion initiatives that integrate insights and AI-driven recommendations into established merchant workflows and decision-making processes, ensuring analytical outputs translate into measurable business results.

January Digital is a marketing agency based in New York City that specializes in data-driven media, strategic insights, and actionable analytics. The company manages end-to-end media planning and execution, and its consulting division guides marketing organizations with a focus on growth and measurable results. Every client engagement relies on data and insights to help organizations achieve their goals. January Digital emphasizes improving the lives of its clients, employees, and the broader community. Initiatives like WORKS and Good Works provide community support through donations and volunteer work. Employee well-being is prioritized through programs such as Well Works, which includes required minimum PTO, an annual wellness stipend, comprehensive health care, fully funded counseling, and extended parental leave. The agency has earned more than 125 awards, including multiple Best Place to Work honors from INC, Dallas Business Journal, and Ad Age. January Digital is recognized as a 2024 NRF Partner of the Year and has been listed on the INC 5000 seven times. The agency’s work with brands like Carhartt and Steve Madden has also received industry recognition. AI-Enabled Approach The team blends expertise, creativity, and AI to drive results for clients. Ongoing training ensures both staff and clients stay up to date. Candidates with experience developing and refining AI inputs, working with key AI tools, and applying AI to business challenges are valued. Strong critical thinking and a responsible approach to AI are important qualities for team members. Role overview The Director of Analytics is a senior, client-facing leader focused on analytics for media. This position requires a strong background in media measurement and the ability to translate complex analyses into clear, actionable business insights. The role is ideal for someone with recent hands-on media analytics experience who has progressed into leading teams and shaping client strategy. While not handling daily execution, the Director of Analytics supports the analytics team, reviews outputs, and ensures the delivery of high-quality work. The role calls for a balance of strategic leadership and a willingness to step in and assist when needed.

The New York Times Company’s newsroom covers stories from almost 160 countries, delivering independent journalism across print, audio, and digital platforms. Role Overview The Deputy Audience Editor, Coverage, shapes and executes strategies to grow and engage the audience for Times journalism. Reporting to the Newsroom Audience Director, this position helps strengthen audience insights and reporting throughout the newsroom. Key Responsibilities Lead a team of audience editors embedded with news desks, sharing best practices across the newsroom. Advise the Newsroom Audience Director and provide guidance to the masthead on audience matters. Deliver real-time recommendations on coverage and distribution strategies. Identify opportunities for long-term coverage growth and optimization. Work Location This position is based in New York City. In-office attendance is required four days per week, with some flexibility for remote work in line with departmental policies.

Role Overview The Director of Growth Analytics guides reporting and audience analysis for a major client at Mediabrands. This leader also serves as a strategic advisor to planning teams across the organization. Key Responsibilities Oversee daily analytics support for both internal and external clients Lead and develop a team of analytics managers Advise Mediabrands planning stakeholders on data-driven strategies Location Based in New York, New York, United States.

The New York Times Company pursues a clear mission: seek the truth and help people understand the world. Independent journalism anchors this work. With reporters in nearly 160 countries, the newsroom delivers coverage across print, audio, and digital formats. The company’s business model rests on the belief that quality journalism deserves support from readers. Role Overview The Deputy Director of Audience Strategy and Enterprise develops and leads strategies to grow The New York Times’ global audience. This position acts as the primary bridge between the newsroom and enterprise teams such as Product, Partnerships, Growth, and Communications. The Deputy Director ensures editorial and product resources are aligned to build and sustain engaged audiences at scale. This role reports to the Newsroom Audience Director. What You Will Do Shape and execute ambitious audience strategies that connect journalism with new and existing readers worldwide. Coordinate closely with enterprise teams to align newsroom goals with company-wide growth initiatives. Establish team norms and support career development for managers across multiple functions. Respond quickly to shifts in the media and technology landscape, reallocating resources as needed. Develop long-term plans to reach new audiences, with a focus on adapting to changes in AI and digital platforms. Who We’re Looking For Proven leader who thinks in systems and acts proactively. Comfortable working across teams on strategic projects. Attuned to trends in AI and digital platforms, with the ability to adjust strategy as the landscape shifts. Strong collaborator who can build consensus and drive results in a complex organization. Location and Work Arrangement This is an in-office position based in New York City. Regular attendance in the office is required four days a week, with some flexibility for remote work according to departmental guidelines. Learn more about our mission and values at https://www.nytco.com/company/mission-and-values/.

At PermitFlow, we are transforming the construction landscape across America. As a pioneering applied AI firm, we address one of the most significant information challenges facing the industry: understanding what can be built, where, and how. Our innovative AI-driven solutions empower the nation's builders, enabling them to navigate complex processes from permitting to inspections, thereby accelerating housing, clean energy, and infrastructure projects nationwide.The construction sector, valued at $1.6 trillion, is plagued by inefficiencies, such as significant delays and squandered resources. PermitFlow has already enhanced the speed, accuracy, and transparency of over $20 billion in developments, allowing contractors to minimize compliance time, mitigate risks, and confidently scale their operations.As the U.S. embarks on a new capital expenditure supercycle encompassing data centers, factories, housing, and renewable energy projects, joining PermitFlow means being at the forefront of building the AI infrastructure essential for every construction endeavor, propelling the next wave of reindustrialization.With over $90 million raised, including our recent Series B funding from distinguished investors such as Accel, Kleiner Perkins, Initialized, Y Combinator, Felicis, and Altos Ventures, we are backed by leaders from OpenAI, Google, Procore, ServiceTitan, Zillow, PlanGrid, and Uber.Our headquarters are located in New York City, and we operate under a hybrid work model (3 days in-office per week). We welcome candidates based in NYC or those willing to relocate.

DIRECTOR OF ANALYTICS ENGINEERINGCurrent is a pioneering consumer fintech platform that is revolutionizing financial accessibility for millions of Americans. With a community of over five million members, we deliver financial solutions that integrate seamlessly to meet our members' needs, empowering them to build their financial futures. Our headquarters in New York City fosters a results-oriented environment that encourages the development of superior products, rapid growth, and a culture where every team member can make a significant impact on our mission to enhance financial outcomes.ABOUT THE ROLEAs the Director of Analytics Engineering, you will play a pivotal role as both a strategic visionary and a hands-on leader in Current’s data transformation efforts. You will spearhead the Analytics Engineering initiatives for Business Intelligence (BI) and analytics, ensuring that our data and analytics framework is not only scalable and reliable but also in perfect alignment with our business objectives.This high-impact leadership position demands a 'player-coach' approach. You will craft the long-term vision for our data warehouse, oversee the execution of intricate ETL/ELT pipelines, and serve as the key liaison between technical engineering teams, analysts, product managers, and business stakeholders. In addition to managing the tech stack, you will focus on mentorship, organizational structuring, and defining career trajectories for an elite team of analytics engineers.RESPONSIBILITIESDefine and implement the Analytics Engineering and BI strategy. Own the roadmap and P&L for data warehousing, modeling, and business intelligence across the organization.Act as a hands-on engineer when required, optimizing complex SQL, reviewing designs, dbt models, and troubleshooting high-priority pipeline issues.Lead the design and execution of robust dimensional models, data marts, and aggregation layers in BigQuery utilizing dbt and Airflow.Collaborate with various department leaders and stakeholders to transform business requirements into high-fidelity data models that fuel Looker and downstream analytics.Manage and cultivate a world-class Analytics Engineering team, including an offshore team. Establish clear career paths, conduct performance evaluations, and nurture a culture of technical excellence and data curiosity.Create frameworks for data reconciliation, quality management, and security, ensuring organizational confidence in the accuracy and integrity of our data assets.Oversee Business Intelligence tools and frameworks.Encourage the adoption of data models, customer data platforms, business intelligence tools, and reporting frameworks.

Join Our Team as the Senior Director of Analytics for Casino!At FanDuel, we are on the lookout for a seasoned Analytics leader to spearhead our Analytics team, delivering top-tier data and analytical support to our Casino division and the broader organization. In this pivotal role, you will be at the forefront of driving actionable insights across Commercial, Marketing, Product, Technology, and more.The ideal candidate will bring extensive experience in leading large-scale and highly efficient Analytics teams. You will be responsible for establishing the vision, strategy, and roadmap for performance measurement, customer insights, and optimizing key marketing initiatives throughout the funnel. Your expertise will be instrumental in translating complex data sets and performance trends into concise recommendations that guide decision-making and resource allocation across the business.As a leader, you will develop and mentor a high-performing team, orchestrating cross-functional initiatives that leverage data, automation, and AI to enhance decision-making processes both within and beyond the Analytics domain. This role is highly impactful and visible, requiring the ability to operate at both strategic and operational levels while driving measurable business results through analytics, storytelling, and influence.

Position Overview We are seeking a talented Associate Director of Growth Analytics to serve as the primary analytics point of contact for a major healthcare client. In this role, you will be instrumental in developing, scaling, and enhancing a comprehensive approach to campaign execution and performance measurement across all channels. You will guide your team in managing all deliverables for the client, ensuring impactful results. Key Responsibilities Create and implement client-specific measurement plans tailored to their unique needs. Oversee the daily analytics requirements and workflow management for the client. Present findings and strategic recommendations to the client, supported by your team, focusing on actionable insights. Keep the client informed about the latest measurement methodologies, including digital optimization and cross-channel attribution. Mentor junior team members in crafting compelling narratives that deliver deep insights. Collaborate proactively with internal teams across various initiatives to promote a data-driven approach in Strategy, Communications Design, and Partnerships. Work closely with Client Advice & Management to identify ways to better support client objectives.

Join Ted Conferences LLC as an Audience & Marketing Manager, where you will spearhead innovative marketing strategies to engage and grow our audience base. In this pivotal role, you will leverage data-driven insights to create compelling campaigns that resonate with our diverse audience. Work collaboratively with cross-functional teams to enhance brand visibility and drive attendance at our renowned events.

DIRECTOR OF DATA ANALYTICS Current is a pioneering consumer fintech platform redefining financial access for everyday Americans, boasting a community of over five million members. Our mission is to provide innovative financial solutions that integrate seamlessly to meet the diverse needs of our members, empowering all Americans to cultivate better financial futures. Based in the heart of New York City, our results-driven culture motivates us to create superior products, accelerate growth, and inspire every team member to make a meaningful impact on our mission to enhance financial outcomes. ABOUT THE ROLE We are on the lookout for an exceptional, hands-on Director of Data Analytics to drive and expand our functional analytics organization. In this pivotal role, you will lead analytics teams embedded within various departments, ensuring that data-driven insights are central to every strategic decision at Current. As a functional leader, you will uphold the standards of analytical excellence, collaborating with department heads to align on overarching strategies while ensuring that your analytics leaders adhere to established frameworks and robust data processes. A technically adept leader, you will delve into root-cause analyses, evaluate analysis designs, and interpret complex experimental results alongside your team. You must possess exceptional storytelling skills to translate intricate data into engaging narratives that foster adoption and stimulate organizational change. RESPONSIBILITIES Steer the analytics function organization-wide, ensuring methodological consistency, toolset uniformity, and quality standards across all embedded teams. Collaborate closely with Department Leads to synchronize analytics roadmaps with broader business objectives and P&L goals. Establish and oversee standardized processes for experimentation, data modeling, and reporting, ensuring adherence to Current’s best practices for data integrity. Serve as a subject matter expert in structuring and guiding in-depth exploratory analyses and business case development. Engage directly with data to tackle the company's most complex challenges. Participate actively in formal reviews for RFCs, experimental designs, and learning briefs, providing critical oversight on success metrics and the interpretation of complex test results. Manage the performance and career development of Analytics Managers and Leads, mentoring to elevate the technical and storytelling capabilities of the organization. Effectively manage team bandwidth and prioritize high-impact initiatives.