Product Marketing Associate

SuperDial is looking for a Product Marketing Associate based in New York City. This role sits at the intersection of product, sales, and marketing, helping shape how SuperDial communicates its value and connects with customers. What You Will Do Messaging and Positioning Develop and refine messaging for SuperDial’s products. Translate technical features into clear business benefits for target audiences. Identify and update Ideal Customer Profiles, buyer personas, and relevant use cases. Go-to-Market Strategy Support the launch of new features and product lines. Work closely with product, sales, and marketing teams to align launch plans. Maintain consistent messaging across all content and outreach. Sales Support Create sales collateral, including pitch decks, one-pagers, and battlecards. Assist the sales team with messaging for key deals and addressing objections. Update product positioning based on feedback from customers and prospects. Customer Insights and Market Analysis Conduct interviews with customers to gather insights. Analyze competitors and track market trends. Use structured analysis to help SuperDial stand out in the market. What We Look For At least 2 years of experience in product marketing, consulting, or a related area. Strong writing and storytelling abilities. Skilled at turning technical concepts into straightforward narratives. Demonstrated ownership and ability to follow through on projects. Comfortable working collaboratively in a changing environment. Bonus Points Background in B2B SaaS, healthcare, or AI products. Experience working with sales teams or familiarity with sales processes.

Transforming Dentistry with AIAt Videa, we empower dental professionals to provide enhanced care to millions through artificial intelligence.Oral health is integral to overall health. Dentists serve as guardians of community wellness. We develop innovative technology that enriches the clinical experience and promotes proactive dental care as a standard practice.Every day, thousands of dental practitioners count on Videa. Your contributions will have a direct impact on real-world practices, improving patient outcomes. If you are eager to create something impactful, continue reading.About the RoleWe are seeking an enthusiastic Associate Product Marketing Manager who is passionate about creating and delivering meaningful projects.In this pivotal role, you will be responsible for shaping messaging, content, and enablement throughout the entire customer journey. Your goal is to refine our positioning for key audiences while crafting content that drives sales pipeline, accelerates deals, and ensures customers derive lasting value from our products. You will serve as the bridge connecting product development, sales, customer success, and marketing teams, measuring your success by the tangible impact you create.This position is not for maintaining the status quo; it is a builder's role. You will collaborate with engineers, clinicians, operators, and AI experts to address real-world challenges faced by dental teams. Expect to innovate, run experiments, and create playbooks that evolve over time.Key ResponsibilitiesRefine our core messaging for key buyers and segments, transforming strategic insights into concise narratives that equip sales and marketing with effective tools for generating leads and closing deals.Manage content and campaigns from ideation to execution, focusing on generating assets that drive leads from initial contact to closing, while iterating rapidly based on feedback.Lead messaging and content initiatives for our SMB go-to-market strategy, conducting experiments to discover what resonates, and iterating swiftly to promote self-serve discovery while minimizing reliance on high-touch sales cycles.Ensure consistent communication of product updates and releases to keep prospects and customers informed, highlight value, and alleviate the team's reactive workload.Collaborate across departments to transform customer challenges into seamless solutions, committing to continuous improvement rather than waiting for perfection.Develop content for feature adoption, upselling strategies, and customer education that supports ongoing engagement and success.

Join Via, a pioneering technology company, as the Vice President of Product Marketing, where you will lead our global Product Marketing initiatives. In this strategic role, you will translate the remarkable value of our innovative transportation platform and diverse product offerings into captivating narratives and effective go-to-market strategies. Your mission is to enhance Via's brand reputation while driving growth and excitement around our public transit solutions. Collaborating closely with product, engineering, sales, and marketing teams, you will ensure our value propositions resonate with our key audiences, bringing our product story to life in a clear and differentiated manner.

Join Via's Demand Generation team as a Marketing Associate, where you'll play a vital role in bridging the gap between marketing and sales. Your mission will be to drive engagement with key prospects and customers, collaborating closely with our commercial teams to devise strategic account plans. You'll delve into research to create buying committee maps and conduct targeted outreach via email, phone, and LinkedIn, effectively showcasing the value of Via's innovative transit solutions. Your contributions will be pivotal in advancing our goal of providing equitable and affordable public transit access globally.

At Profound, we are on a groundbreaking mission to empower companies to understand and manage their AI footprint. As we develop the marketing platform for the answer-engine era, we are seeking a passionate Marketing Associate to drive the next phase of our growth.This role is far from conventional; it encompasses a wide array of functions including demand generation, content creation, event management, social media engagement, partnerships, and product marketing. You will play a crucial role in executing campaigns, testing innovative ideas, and contributing to exceptional work across the marketing funnel. Collaborating closely with Sales, Product, and leadership teams will provide you with invaluable insights into how a high-velocity company builds pipeline and scales revenue.This opportunity is tailored for an individual early in their career, eager for rapid learning, genuine ownership, and significant responsibility.Your ResponsibilitiesImplement and manage campaigns across various channels including paid media, email marketing, SEO, webinars, events, partnerships, and social media, translating strategic plans into action.Create compelling content such as emails, landing pages, social media posts, event materials, case studies, and campaign assets.Enhance your design instincts and collaborate on creative projects with a focus on quality and detail.Track and report on trends in B2B marketing, AI, enterprise technology, and modern go-to-market strategies, consistently bringing fresh ideas to the team.Conduct A/B testing, analyze results, and leverage insights to enhance performance.Support marketing automation efforts, CRM updates, list management, and campaign setup to maintain scalable systems.Work with Sales to evaluate lead quality and identify messaging gaps.Partner with Product Marketing to align positioning and campaigns effectively.Assist leadership with research and special projects as needed.Be proactive in taking on high-impact tasks, whether it’s quickly launching a webinar or developing a target account list from scratch.Your Profile1 to 3 years of experience in marketing, growth strategies, content creation, startups, or related areas.A genuine generalist excited by diverse marketing challenges and opportunities.A creative problem solver who embraces experimentation, iteration, and agility.A keen eye for effective marketing and a commitment to high standards.A curiosity about contemporary marketing techniques and technology trends.

About FLORAAt FLORA, we empower the new creative class with innovative tools that leverage the best AI models to enhance professional artistry. Our dynamic team of approximately 20 individuals has successfully raised $52M in capital from distinguished investors including Redpoint Ventures, Hanabi Capital, Menlo Ventures, Justin Kan, and Gabe Whaley (founder of MSCHF). Our clientele encompasses a diverse range of creative industries, featuring renowned names such as Pentagram, Lionsgate, and Nike.About the RoleAt FLORA, we operate at an unprecedented pace, consistently delivering new features weekly and maintaining an ever-evolving product roadmap. We are seeking a Product Marketing Lead to keep stride with this momentum, managing all aspects of product marketing including launches, website content, and sales enablement to ensure our messaging remains clear and impactful.You will play a pivotal role in shaping FLORA's market perception, engaging with self-service users and enterprises alike. This involves collaboration with fellow marketers, product teams, and sales to create compelling messaging frameworks, persuasive copy, and to ensure that each product launch resonates with the intended audience.Your ResponsibilitiesLead the go-to-market strategy, messaging, and launch initiatives for FLORA's products.Craft precise positioning that resonates with professional creatives, avoiding the clichéd AI-tool narratives.Develop and refine launch communications across various formats including hero messages, video scripts, email campaigns, and social media briefs.Manage the narrative across FLORA's digital platforms, including the homepage, product pages, and targeted landing pages.Collaborate closely with our founder and leadership on thought leadership, editorial, and educational content related to product launches and category developments.Partner with the sales team to identify obstacles in closing deals, translating these insights into sharper messaging and improved sales collateral.QualificationsA minimum of 5 years of experience in product marketing, with a balanced focus on both prosumer and B2B sectors.Exceptional writing skills; you stand out as the most articulate communicator in any setting.A keen editorial sense that eschews jargon and recognizes the line between confidence and over-exertion.

About AirOpsAirOps is the pioneering end-to-end content engineering platform tailored for the AI era. As the landscape of discovery transitions from traditional search methods to AI-driven frameworks, we empower brands to enhance their visibility and maintain it. We are experiencing rapid growth, having quintupled our revenue in the past year by assisting marketing teams at companies like Ramp, Chime, Carta, and Rippling in transforming content quality into a sustainable competitive advantage.Our platform empowers marketers to successfully navigate the evolving discovery landscape, prioritize impactful opportunities, and generate precise, brand-aligned content that garners recognition from AI and trust from consumers. Supported by esteemed investors such as Greylock, Unusual Ventures, Wing VC, and Founder Collective, we are developing the intelligent systems that will equip the next generation of marketing leaders. AirOps operates from offices in San Francisco, New York, and Montevideo.About The RoleAfter achieving a fivefold revenue increase last year, we are setting even more ambitious goals for this year, with Product Marketing playing a crucial role in our strategy. We seek a dynamic individual to take ownership of this function and transform a solid foundation into a powerful growth engine.This is an extraordinary opportunity in the marketing field, and here’s why:You will be marketing to marketers during a transformative period in the profession. Your audience is discerning, skeptical, and not easily impressed. However, they are genuinely eager to understand how AI will impact their work, and they need guidance through this transition.AirOps is that guiding force. Thousands of brands collaborate with us to create content that excels in a market where AI determines visibility. We are redefining the marketer's role as the Content Engineer, and we require a product marketer who can effectively convey this narrative.Key Responsibilities:Own the Narrative: Develop positioning and messaging that aligns AirOps with the future of content. You will translate complex product features into compelling stories that resonate with sophisticated buyers—mid-market teams scaling their content operations and enterprise organizations reevaluating their strategies. This role is focused on helping marketers embrace their identity as Content Engineers.Drive GTM: Collaborate with leadership, product, sales, and marketing teams to coordinate launches from strategy through execution. You will manage the go-to-market calendar, prioritize initiatives, and ensure every launch has a clear perspective, appropriate assets, and a plan to connect with the target audience.Enable Sales: Create effective materials that empower the sales team and enhance their efforts.

Product Marketing SpecialistLocation: New York City (In-Person)About UsAt Grotto, we harness the power of AI to elevate multifamily real estate teams in the critical moments that shape their success. Our initial focus is on leasing conversations—one of the most significant decisions many of us make annually.Our insights from millions of prospect interactions reveal that the primary factor influencing lease signings is not merely product knowledge or flawless scripts. Rather, it is the genuine curiosity and humor displayed by agents—qualities that current AI technology struggles to replicate.To address this gap, we developed a platform that provides real-time guidance to leasing agents during calls and tours, enabling them to establish rapport, manage objections, and convert more prospects into signed leases.Our success speaks for itself; clients have praised us as “the best vendor they’ve ever collaborated with.”And this is just the beginning. We envision a future where meaningful conversations leave individuals feeling more connected.The RoleAs Grotto’s inaugural product marketing hire, you will play a pivotal role in establishing this function from the ground up.Your mission is to make Grotto a name that cannot be overlooked—whether at industry conferences, in search results, or in discussions among property operators regarding AI. You will oversee the creation of content, collateral, and campaigns that enhance awareness and bolster our sales team. Additionally, you will help articulate a new narrative around the collaborative potential of humans and AI in the multifamily sector—a narrative that is yet to be fully defined.Your ResponsibilitiesDevelop and manage Grotto's content engine from the ground up, including blogs, SEO/AEO/GEO strategies, thought leadership, and customer success stories.Produce sales collateral that empowers our Go-To-Market (GTM) team to successfully close deals, such as one-pagers, presentations, case studies, and competitive positioning documents.Oversee our presence at industry conferences, including booth materials, speaking proposals, sponsorship strategies, and follow-up campaigns.Craft the narrative surrounding the collaboration of AI and humans in the multifamily sector, positioning Grotto as the leading voice in this new paradigm.Collaborate closely with the CEO, GTM team, and Design to ensure alignment across all our initiatives.Establish the necessary infrastructure, including analytics, keyword research, content calendars, and measurement frameworks.Qualifications(Non-Negotiable) You have at least 2 years of experience in product marketing, preferably in the technology or real estate sector.Proven track record of developing effective marketing strategies and executing campaigns that generate leads and drive engagement.Strong understanding of SEO and content marketing principles.Excellent written and verbal communication skills, with the ability to convey complex ideas succinctly and engagingly.Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.

Join FalconX as a Senior Marketing Associate, where you will play a pivotal role in shaping our marketing strategies. We are looking for a dynamic and innovative marketing professional to help elevate our brand presence and drive engagement with our audience. You will collaborate closely with cross-functional teams to develop and execute marketing campaigns that resonate with our target market.

Join Silna as a Founding Product Marketing LeaderAt Silna, we believe that trust is paramount in healthcare. We are on the lookout for our inaugural Product Marketing leader to elevate Silna as the most credible name in healthcare insurance workflows. After achieving product-market fit and securing Series A funding, we seek a strategic product marketer who can navigate the intricate relationship between healthcare operations and practice success. Your role will involve creating persuasive narratives that illustrate how Silna enables medical practices to concentrate on patient care by streamlining their insurance and billing processes. This position transcends conventional product marketing; you will play a pivotal role in establishing a brand that healthcare professionals can rely on for their essential business operations.Core ResponsibilitiesPractice-Oriented Messaging: Develop positioning and messaging that deeply resonates with healthcare providers, showcasing an understanding of their administrative hurdles and insurance workflow complexities.Build Trust: Create content that illustrates our expertise in healthcare operations, insurance workflows, and practice efficiency, establishing Silna as a dependable ally in achieving practice success.ROI Narratives: Craft engaging case studies and success metrics that clearly outline the financial and operational benefits of optimizing insurance workflows.Understand Stakeholders: Identify and comprehend the various decision-makers within medical practices—from office managers to practice owners.Sales Enablement: Develop sophisticated sales materials that assist our team in addressing common practice challenges, highlighting ROI, and establishing credibility with healthcare providers.Operational Insights: Collaborate with the product team to turn complex insurance workflows and operational enhancements into clear, compelling advantages for medical practices.Enhance Our Presence: Organize and refine our participation in industry conferences and events, including booth strategy and content, as well as developing presentation materials and talking points for engagements.

Why Choose Rogo?At Rogo, we are pioneering the development of Wall Street's first genuine AI analyst. Our goal is to empower finance professionals at top investment banks, private equity funds, and investment firms with AI that offers unmatched speed, precision, and insights. We are not merely optimizing financial workflows; we are revolutionizing them from the foundation up.This is a rare chance to be part of a transformative company at a pivotal moment. With a swiftly expanding client base, validated product-market fit, and support from leading investors, we are rapidly scaling and creating a new category within enterprise AI.Our team is composed of sharp, driven individuals who are deeply committed to our mission. We work with intensity, take ownership of intricate challenges, and remain relentlessly focused on delivering value to our users. If you thrive in a dynamic environment, strive for excellence, and wish to contribute to reshaping the future of finance, we encourage you to join us.

Join artemis as a Product Marketing Manager, where you will play a pivotal role in shaping our product strategies and marketing initiatives. In this dynamic position, you will be responsible for conducting market research, developing product positioning, and collaborating closely with cross-functional teams to ensure successful product launches. Your creativity and analytical skills will drive impactful marketing campaigns that resonate with our audience.

FanDuel, Inc. is hiring a Customer Marketing Associate to join the Customer Growth team in New York City. This role centers on increasing customer engagement and supporting marketing strategies that help drive growth and retention. The position works with teams across Operations, Marketing Technology, Data Science, Brand, and Commercial to deliver campaigns that improve the FanDuel customer experience and support revenue goals. Key responsibilities Execute lifecycle marketing campaigns for important customer segments, making sure they align with retention targets and budget requirements. Collaborate with Data Science to use predictive models for better targeting and campaign personalization. Work with experimentation teams to design and implement test-and-learn roadmaps focused on measurable improvements and ROI. Partner with creative and brand teams to develop campaign assets that increase engagement and reinforce brand awareness. Act as a point of contact for internal stakeholders, sharing campaign strategies, performance results, and recommendations with leadership. Monitor and analyze campaign performance against KPIs such as retention, engagement, and revenue, and translate findings into actionable insights. Prepare detailed reports to highlight growth opportunities and inform future marketing strategies. Oversee promotional budgets, track spend, and identify trends, risks, or discrepancies as they arise. Introduce new lifecycle tactics to boost engagement, retention, and perceived customer value. Build expertise in marketing technology and data tools to improve campaign execution and scalability. Support a collaborative team environment by sharing knowledge and assisting teammates. Location This position is based in New York City.

About LeapLeap is a trailblazer in the benefits solutions landscape, recognized as a leader in employer specialty pharmacy. We are dedicated to revolutionizing the delivery and financing of life-changing therapies, ensuring patients receive the treatments they need while providing employers with a transparent and equitable solution.With specialty drugs and infusions accounting for nearly 10% of total healthcare expenditures and representing the fastest-growing cost segment for employers, Leap addresses this pressing challenge through an innovative approach: eliminating hidden fees, broadening access to top-tier infusion providers, and promoting transparency and fairness in therapy pricing and payment.We proudly collaborate with a range of Fortune 500 companies and top TPAs. Every patient we assist generates immediate ROI through reduced costs, enhanced access, and superior care. Join us in transforming the landscape of specialty care.About the RoleLeap is seeking a Director of Product Marketing to lead our product marketing initiatives from strategy formulation to execution. In this pivotal role, you will craft Leap’s positioning and messaging, refine buyer segmentation, and develop compelling content that articulates our narrative. Collaborating closely with Sales, Clinical, and Product teams, you will enhance market visibility, educate potential buyers on Leap’s unparalleled solutions for specialty care, and propel our growth trajectory. This position reports directly to the CEO.Key ResponsibilitiesDrive and evolve Leap’s positioning and messaging, ensuring clarity in our value proposition, resonance with target segments, and differentiation in the employer health ecosystem.Oversee go-to-market strategies and execution for new products, features, and commercial initiatives, working closely with Sales, Product, Clinical, and Marketing to create high-impact launch strategies.Create persuasive sales enablement materials—including pitch decks, one-pagers, ROI narratives, and competitive insights—that enhance sales velocity and effectiveness.Provide actionable market and competitive insights to internal teams, translating findings into strategic recommendations that influence sales strategy, pricing, packaging, and the product roadmap.Establish scalable product marketing systems and processes that optimize operational efficiency, measure impact, and support future team development and investment....

THE POSITIONJoin our dynamic team at FanDuel as a Customer Marketing Associate specializing in Messaging! We are seeking a talented and culturally aware individual to enhance our communication with customers through our CRM channels. This role combines the art of copywriting with brand strategy, personalization, and innovative experimentation. You will create persuasive, impactful messages that not only drive immediate customer engagement but also contribute to the evolution of our CRM messaging approach over time. Collaborate with Lifecycle Strategy, CRM Operations, Go-To-Market, Creative, and Experimentation teams to bring our brand voice to life in a way that resonates with our audience. If you are passionate about language, sports, culture, and understanding what captures customer attention, this role is perfect for you.

Why Join Us?In the past year, GovEagle has achieved remarkable growth, boasting a 5x revenue increase and a customer base that has expanded 10x in daily active users (DAU). Our innovative AI agents are revolutionizing the way government contracting customers manage their RFPs, significantly reducing time spent and increasing award success.To sustain this impressive trajectory, we are seeking a Founding Product Marketing Manager to lead the development of our marketing strategy. This pivotal role will oversee GovEagle's brand identity, encompassing messaging across various platforms, content marketing initiatives, and market positioning strategies.Your ResponsibilitiesContent Creation and Storytelling: Develop engaging content and visuals for blogs, announcements, sales materials, and social media.SEO Collaboration: Partner with SEO agencies to produce high-quality blog content while enhancing our SEO footprint.Customer Testimonials and Proof Points: Collaborate with clients to create impactful testimonials, use cases, and case studies.Event Management: Plan and execute GovEagle's participation in conferences, webinars, and meetups.Cross-Department Collaboration: Align with Sales to ensure messaging resonates with prospects and work closely with Product to understand workflows and future developments.Conversion Rate Optimization: Assist in the redesign of landing pages and efforts to improve conversion rates.Email Marketing: Develop and implement a newsletter strategy to keep customers and prospects informed about GovEagle’s developments.Who You AreA quick learner who can navigate the complexities of government contracting with ease.A proactive individual who enjoys taking ownership from strategy formulation to execution.Comfortable working in a dynamic environment and building processes from the ground up.Qualifications We SeekMinimum of 2 years of experience in product marketing, growth marketing, or a related strategic marketing role.Proven experience in crafting and managing messaging for a SaaS product.Excellent skills in customer interviewing and communication.Familiarity with basic analytics, including funnels, content performance, and experiments.Willing to work in-person 5 days a week in NYC or DC.

Job Title:Retention Marketing Associate (Email & SMS)About Bombas:Bombas is a premium basics brand focused on comfort and dedicated to making a positive impact. Since its inception in 2013, Bombas has addressed the pressing need for socks in homeless shelters by donating a pair for every pair sold. This mission has led to the creation of the most comfortable socks, underwear, and t-shirts, which are among the top requested items in shelters. With millions of pairs sold and donated, Bombas continues to innovate and expand its product range while contributing positively to the community.Experience the vibrant culture at Bombas by clicking here.The name Bombas, derived from the Latin word for bumblebees, reflects our commitment to teamwork. Our diverse and inclusive team works together to create the most comfortable products for our customers. We strive to create an environment where everyone feels welcomed and valued, regardless of their background.This position will be based at our Bombas HQ in New York City.About the Job:We are seeking a meticulous and execution-driven team player to join our Growth Marketing team as a Retention Marketing Associate, reporting to the Retention Marketing Manager. This role entails the daily management of our Email and SMS marketing initiatives, ensuring that all campaigns are executed flawlessly and timely in a dynamic work environment.

The City of New York is seeking an enthusiastic and dynamic Associate Director of Product to lead the development and execution of innovative product strategies that enhance the services we provide to our diverse communities. In this pivotal role, you will collaborate with cross-functional teams to ensure that our products meet the needs of our constituents and promote civic engagement.

Veeva Systems is a purpose-driven company and a leader in the industry cloud sector, dedicated to accelerating the delivery of therapies from life sciences companies to patients. As one of the fastest-growing SaaS companies in history, we achieved over $2 billion in revenue last fiscal year, with significant growth opportunities on the horizon.At Veeva, our core values—Do the Right Thing, Customer Success, Employee Success, and Speed—guide us in everything we do. We are not just any public company; in 2021, we made history by becoming a public benefit corporation (PBC), committed to balancing the needs of our customers, employees, society, and investors.As a Work Anywhere organization, we provide the flexibility for you to work from home or in the office, ensuring you can thrive in your preferred environment.Join us in transforming the life sciences industry and making a meaningful impact on our customers, employees, and communities.The RoleAs a Field Marketing Associate at Veeva, you will have the chance to elevate your career while learning from and contributing to a talented team within a rapidly growing company. This role involves the development and execution of marketing programs for Veeva’s Commercial products. If you are intelligent, resourceful, results-oriented, strive for excellence, and are eager to advance your career, this position may be an excellent fit for you.

Join Scrunch as a Product Marketing ManagerAt Scrunch, we are a dynamic venture-backed startup transforming the way brands engage with the AI-first landscape. Our mission is to empower marketing teams to navigate the evolution of product discovery through AI platforms. As AI-driven search and conversational agents redefine traditional web experiences, we're at the forefront of this monumental shift, helping brands like Lenovo and Skims adapt and thrive.With $26 million in funding from prominent investors, including Mayfield Fund and Decibel, Scrunch has rapidly gained traction, serving over 500 brands, including esteemed Fortune 500 companies.About the Role:We are seeking a proactive Product Marketing Manager to spearhead our enterprise product marketing and sales enablement initiatives. In this pivotal role, you will collaborate closely with our expanding sales team to develop essential materials, refine product positioning, and provide training that equips them to secure enterprise contracts. This hands-on position entails engaging with customers, conducting competitive analysis, creating tailored sales presentations, and delivering impactful training sessions.Initially, the focus will be on internal strategies, leveraging insights from customer interactions to enhance our external product positioning, target personas, and campaign strategies.Location: New York City | Hybrid | 3 days in-office/week*Please note that we currently do not offer fully remote positions for NYC-based candidates.Key Responsibilities:Create and maintain compelling sales enablement materials, including pitch decks, competitive battlecards, one-pagers, demo guides, and objection handlers.Conduct regular training sessions with the sales team on product positioning, competitive differentiation, and effective demonstrations.Participate in customer calls to gather valuable qualitative and quantitative insights that shape our product positioning.Manage competitive intelligence by tracking market competitors and providing actionable insights.Define and refine enterprise positioning, messaging, and use case narratives to enhance market presence.Collaborate with content, design, and product teams to optimize website positioning, launch products, and create customer-facing content.