Growth Marketing Manager

Join the Forerunner Team! At Forerunner, we are dedicated to making climate adaptation accessible and essential for communities. We understand that navigating the complexities of climate change is critical for municipalities in planning, managing resources, and communicating effectively with residents and government bodies. Our innovative software empowers local communities to harness, interpret, and leverage flood risk data efficiently and at scale. Position Overview: We are seeking a results-oriented Growth Marketing Manager to become a vital part of our marketing team. In this pivotal role, you will spearhead new pipeline generation, driving significant and repeatable growth to support our sales initiatives. Your responsibilities will include: Developing and executing pipeline creation strategies. You will influence key performance indicators such as demos booked, Sales Qualified Opportunities, ARR, and conversion rates, collaborating with leadership to achieve ambitious objectives. Optimizing high-return channels. You will assess performance metrics and manage budget allocations to enhance efficiency in our most productive channels. Creating and implementing new channel strategies. You will broaden our outreach through media relations, SEO, partnerships, and social media, identifying the most effective ways to elevate our presence across diverse audience segments. Collaborating with Sales on Account-Based Marketing (ABM). You will pinpoint high-priority government agencies and execute tailored campaigns, advertisements, and personalized engagement strategies to bolster outbound efforts. Designing and managing lifecycle nurture flows. You will oversee automated email sequences and persona-specific onboarding processes, working alongside Customer Success and Content teams to synchronize messaging with the intricate government purchasing journey. Analyzing and reporting on performance. You will monitor customer acquisition cost efficiency, conversion funnels (MQL → Closed Won), and marketing-sourced pipeline to continually enhance our return on investment. Travel Requirements: This role entails occasional travel, approximately 2–3 times per quarter, primarily for industry conferences, client dinners, and scheduled company gatherings. About You: As a crucial driver of our growth strategy, you will play an integral role in identifying and connecting with government leaders who can benefit from Forerunner's solutions. You are likely a great fit if you: Possess 6-8 years of B2B growth marketing experience. Your track record demonstrates success in navigating complex B2B sales cycles.

Join Garner Health - where we are reshaping the healthcare landscape for a brighter future.At Garner, our mission is clear: to revolutionize the healthcare economy, making high-quality and affordable healthcare accessible to all. We are redefining how healthcare operates in the U.S. by collaborating with employers to redesign healthcare benefits—leveraging transparent incentives and robust, data-driven insights. Our innovative approach empowers employees to access higher-quality, cost-effective care, benefiting everyone involved. Patients achieve improved health outcomes, employers utilize healthcare budgets more efficiently, and physicians receive recognition for providing outstanding care instead of merely increasing the number of procedures performed.As one of the fastest-growing healthcare technology companies in the nation, Garner is trusted by leading employers and providers. We are committed to building a team of talented, mission-driven professionals eager to make a significant impact on healthcare at scale.About the Role:We are on the lookout for a remarkable Growth Marketing Manager (Growth Hacker) to join our dynamic Growth Marketing team within the Product organization. This pivotal role will report directly to the VP of Growth Marketing. You will take charge of driving member sign-ups and engagement with Garner, including leading experimentation to optimize current marketing channels, launching new channels, and developing our personalized engagement engine based on member profiles and behaviors, triggering unique communication journeys. This is a high-impact position at the core of our growth strategy, enhancing member engagement, delivering a superior member experience, and ultimately contributing to improved health outcomes on a large scale.Work Environment:This role is based in our New York City office, located in the Financial District. You will be required to work in the office three days a week, specifically on Tuesday, Wednesday, and Thursday.Key Responsibilities:Manage KPIs: Take ownership of key performance indicators related to sign-up rates and engagement (app usage, reimbursement with Garner) across our client base.Drive Full-Funnel Experimentation: Implement multiple high-velocity A/B and multivariate tests weekly across channels such as email, SMS, direct mail, and push notifications to enhance sign-up and engagement metrics.Innovate Marketing Channels: Develop and execute innovative marketing tactics and channels that facilitate member sign-up and engagement with Garner.

ABOUTAt Newform, we are a leading performance marketing agency managing approximately $100 million annually in advertising spend for innovative tech and mobile brands. Our mission is to empower category disruptors like Betr, ElevenLabs, and Binance to scale their paid social strategies through a unique, content-driven approach. Our dedicated in-house content team produces thousands of engaging ads every month, all aimed at delivering efficient growth for our clients.THE ROLE:As our Growth Marketing Manager, you will be instrumental in nurturing client relationships and optimizing their media investments. You will supervise media buyers and creative strategists across multiple accounts, ensuring effective budget management and scalable results. Your expertise will bridge media and content strategies, directly contributing to the achievement of our clients' objectives. While your primary focus will be on client-facing strategy and execution oversight, you will also leverage your deep platform knowledge to drive measurable success.RESPONSIBILITIESManage annual budgets ranging from $1 million to $10 million across various media channels, primarily Meta, TikTok, and Google.Cultivate strong client relationships through regular meetings and quarterly business reviews (QBRs).Craft cohesive media strategies that prioritize creative assets.Continuously identify and recommend optimizations to enhance client media program efficiency and scalability, going beyond standard dashboards (e.g., consulting on funnel strategies, signal engineering, etc.).REQUIREMENTS3-8 years of experience in paid media, with a strong preference for agency and/or consumer app experience. Expertise in Meta is essential.Demonstrated experience managing accounts with seven-figure annual media budgets.Exceptional presentation skills, with the capability to create compelling decks and communicate effectively in client meetings.Strong analytical abilities.(Preferred) In-depth understanding of mobile advertising, including SKAN, AEM, and MMPs.BENEFITSFull-time, in-office position in New York City, with employees expected to be on-site 3-4 days a week.Competitive compensation ranging from $100,000 to $160,000 per year.Performance-based bonuses.Company-sponsored health, dental, and vision insurance.$300 monthly commuter benefit.

Join Runwise as a Growth Marketing Manager and take charge of our demand generation initiatives. In this dynamic, hands-on role, you will be pivotal in creating meetings and Marketing Qualified Leads (MQLs) through innovative outbound experimentation, enhancing inbound quality, and crafting compelling messaging. Your success will be measured by results, focusing on concrete outcomes rather than mere activities.At Runwise (www.runwise.com), we are a rapidly growing, customer-centric climate-tech startup dedicated to optimizing energy systems in over 10,000 buildings across the United States. Our unique hardware and software solutions drastically reduce energy consumption, leading to significant cost savings and a decrease in carbon emissions equivalent to taking 100,000 cars off the road annually.

ABOUT ROCKET MONEY Rocket Money is dedicated to empowering individuals to achieve their financial aspirations. Our platform provides members with invaluable insights into their finances and an array of services designed to save both time and money, ultimately enhancing their financial journeys. Please note: While we encourage our team to collaborate in the New York office 1-2 days per week, there is no formal requirement to be in the office. ABOUT THE ROLE ‍ As a pivotal member of our Growth team, reporting directly to the Director of Growth, Digital, you will spearhead the execution and optimization of Rocket Money's paid social acquisition strategy. Your contributions will be vital in driving our performance outcomes across key paid social channels that have the highest impact. Your responsibilities will include the daily management, analysis, and optimization of paid social campaigns, leveraging your extensive hands-on experience in mobile app performance marketing across platforms such as Meta, TikTok, and other emerging social networks. You will also play a significant role in shaping creative strategies, audience development, and testing roadmaps aimed at achieving measurable growth. This is a unique opportunity to make a significant impact on Rocket Money's growth during a phase of rapid expansion. As the Growth Marketing Manager, you will be expected to accelerate processes, unlock new scaling opportunities, and continuously innovate within the realm of paid social performance. Key Responsibilities: Lead the execution and optimization of paid social campaigns across Meta, TikTok, and other relevant platforms, with an emphasis on mobile app install performance. Enhance campaign performance through expert management of campaign structure, bidding strategies, audience targeting, and creative testing within privacy-focused environments. Conduct thorough creative analyses and collaborate with creative teams to develop data-driven briefs, refine successful concepts, and scale top performers. Assess performance using various attribution models including SKAN, last click, incrementality, and modeled approaches to inform optimization strategies. Design and manage structured testing roadmaps to validate new audiences, creative formats, and platform features. Work in partnership with Data, Product, Engineering, and CRM teams to enhance measurement techniques, resolve tracking issues, and uncover new growth opportunities. Keep abreast of platform updates, industry trends, and emerging paid social opportunities to ensure a competitive advantage. Deliver clear, actionable reporting on channel performance, communicating insights to stakeholders across the organization.

Join Profound as a Growth Marketer and play a pivotal role in driving our marketing initiatives to new heights. In this dynamic position, you will be responsible for analyzing market trends, developing growth strategies, and executing innovative marketing campaigns that engage our target audience effectively.Your creativity and analytical skills will directly contribute to expanding our brand presence and maximizing our customer outreach. Collaborate with cross-functional teams to implement strategies that drive growth and enhance customer experiences.

At Garner Health, we are on a mission to revolutionize the healthcare economy, ensuring high-quality and affordable care for everyone.By collaborating with employers, we are fundamentally rethinking the structure of healthcare benefits through transparent incentives and insightful, data-driven strategies. Our aim is to guide employees towards superior, cost-effective healthcare, establishing a system that benefits all stakeholders. This leads to improved health outcomes for patients, more efficient healthcare spending for employers, and recognition for physicians who provide exceptional care rather than merely increasing procedures.Garner is recognized as one of the fastest-growing healthcare technology organizations nationwide. Our solutions are trusted by some of the most advanced employers and providers in the sector, and we are assembling a team of dedicated, mission-oriented professionals eager to make a significant impact on healthcare at scale.We are looking for a talented Growth Marketing Strategy Manager to join our Growth Marketing team under the Product organization. You will report directly to the VP of Growth Marketing.In this role, you will shape and define strategies to enhance Garner's adoption among our largest clients. You will lead the engagement strategy, launching multi-channel marketing campaigns—including email, SMS, direct mail, and creating tailored marketing materials—to boost member sign-ups and engagement. You will partner strategically with our Client Management teams. As Garner continues to scale rapidly, you will also be tasked with developing scalable, automated, and efficient processes and tools, including the integration of AI solutions. This is a highly strategic and collaborative role that lies at the core of our growth engine, helping us engage more members and ultimately improve health outcomes at a broader scale.Work Environment:This position is based in our New York City office, located in the Financial District. You are required to work from the office three days a week, specifically on Tuesday, Wednesday, and Thursday.Key Responsibilities:Lead Marketing Strategy and Execution: Own the strategy and implementation of customized multi-channel communication strategies at key client accounts, tailored to their unique employee demographics, communication preferences, and business goals.Develop and Launch Custom Client Marketing Campaigns: Execute multi-channel campaigns (including email, SMS, direct mail, and employer-sent communications on Garner) while leveraging marketing automation tools.

Join MethodAt Method, we have revolutionized the way consumers connect with their financial accounts. By integrating real-time liability connectivity with instant payment execution, our API simplifies the process for users to link their financial accounts with their favorite apps and services.To date, we have empowered over 45 million users to connect more than 350 million liability accounts without credentials, facilitating transactions exceeding $2.5 billion and saving users millions in interest. Remarkably, one in three credit cards in the United States is part of the Method ecosystem, and prestigious financial institutions such as SoFi, Bilt, Cleo, Sezzle, Figure, and Aven rely on our APIs to create exceptional experiences for millions of consumers.Our vibrant team of over 50 professionals operates out of offices in Austin, San Francisco, New York City, and Washington D.C. We are thrilled to continue our growth trajectory with the support of our esteemed investors and advisors, including Andreessen Horowitz, Emergence Capital, Y Combinator, Avra, and Ardent. To learn more about our journey, visit our blog!

About UsAt Sweep, we are the transformative layer for enterprise systems, enabling teams and metadata agents to plan, modify, and govern their systems with unmatched speed and confidence.Your Role at SweepWe are seeking a dynamic Growth Marketing Manager to take charge of strategy, execution, and outcomes across the entire marketing funnel. This role is not confined to one area; you will have comprehensive ownership of pivotal growth initiatives, from conception to pipeline, with substantial exposure to leadership and a direct influence on revenue. This position is perfect for an individual aspiring to advance to a Head of Marketing or CMO role.You will collaborate across branding, demand generation, and sales alignment, developing programs, experimenting with innovative ideas, and scaling successful strategies. You will spearhead projects such as customer advocacy, webinars, partner marketing, and campaign execution while shaping our market presence. If you possess strategic thinking, quick execution skills, and thrive in an environment with high ownership, this position is tailored for you.Key ResponsibilitiesCampaigns & Brand AwarenessDevelop and implement integrated multi-channel campaigns (including product launches, content creation, and demand generation).Create innovative, impactful campaigns that stand out in the marketplace.Experiment with unconventional marketing tactics (partnerships, activations, community engagement, and guerrilla marketing).Transform trends and insights into timely campaigns that enhance visibility and drive pipeline growth.Continuously test new channels, messaging, and formats to optimize marketing efforts.Customer & Partner MarketingEstablish and expand customer advocacy programs (case studies, references, reviews, and referrals).Convert customer insights into engaging content (blogs, videos, etc.).Implement co-marketing campaigns and initiatives with partners.Provide support for partner content, collateral, and joint endeavors.Webinars & Content ManagementManage webinars from start to finish (including content development, speaker coordination, promotion, and execution).Increase registration, attendance, and post-event engagement.Develop sales and marketing collateral along with campaign content.Generate website content as needed.Email Marketing & NurtureOversee and optimize email marketing campaigns to nurture leads and engage customers.

About OboeAt Oboe, we aspire to teach one billion individuals one trillion things through the development of the world's first fully generalized AI-powered learning platform. Rather than merely enhancing machine intelligence, we focus on empowering human intelligence.Our dynamic team is composed of innovators passionate about learning, facing challenges, and making a significant impact. If this resonates with you, we would love to connect.The RoleWe are in search of an experienced Director of Growth Marketing to shape Oboe's strategy for attracting and converting learners across diverse subjects, verticals, and formats.This hands-on position is heavily acquisition-focused. You will craft Oboe’s growth marketing playbook from the ground up and conduct experiments that transform this playbook into a tangible, repeatable, and scalable model. Your role will involve identifying where our future learners engage online and determining the creative messaging that effectively draws them to Oboe.You will take ownership of our go-to-market strategy and develop the marketing systems essential for scaling as the company expands.When a new vertical is launched, you can quickly adapt, understand audiences swiftly, and create strategic campaigns to drive traffic. Additionally, you have a strong preference for metrics that show upward trends .What You’ll DoLead Acquisition Efforts: Define and own Oboe’s strategy for user acquisition, ensuring scalable growth through all available channels (social, organic, and paid).Develop the Playbook: Create, refine, and implement Oboe's growth marketing framework—experiments and methodologies that facilitate predictable and scalable growth.Execute GTM Strategy: Conduct go-to-market and vertical-specific experiments across all channels to identify scalable growth opportunities.Enhance Conversion Rates: Collaborate with the team to establish key conversion pathways from initial engagement to user registration.Analyze and Optimize: Extract insights regarding which channels, narratives, and verticals consistently yield high performance.Embrace Experimentation: Approach new challenges, channels, and audiences with enthusiasm and adaptability.

Growth Marketing LeadAbout FLORADiscover FLORA — We are at the forefront of innovation, crafting creative tools that empower the new creative class. Our platform serves as an intelligent canvas where superior AI models facilitate professional-grade craftsmanship. With a dedicated team of around 20, we have successfully raised $52 million from distinguished investors including Redpoint Ventures, Hanabi Capital, Menlo Ventures, Justin Kan, and Gabe Whaley, the founder of MSCHF. Our diverse clientele features industry giants across creative sectors, such as Pentagram, Lionsgate, and Nike.The RoleThis is not your typical growth marketing position; we are seeking a visionary leader who will build and continuously innovate our growth engine. At this pivotal juncture for FLORA, characterized by remarkable product-market fit and viral momentum, you will play a crucial role as our sole Growth Marketer. Your responsibilities will encompass both strategic experimentation and impeccable execution, leading our acquisition and activation initiatives that will shape FLORA's future. Your creativity in channel selection and tactical approach will be vital as we navigate uncharted territory in marketing.Key ResponsibilitiesSpearhead effective paid acquisition strategies to enhance our organic growth efforts.Take ownership of channel strategy and execution for our self-serve business, managing planning, budgeting, and performance metrics.Conduct dynamic experiments across various content and channels, analyzing CAC, CPA, and activation rates to optimize scaling decisions.Collaborate closely with the Product team to refine our website, landing pages, and fundamental conversion pathways.Lead our AEO/GEO and SEO strategies, focusing on keyword research, on-page optimization, programmatic content, and planning.Partner with Product to execute lifecycle email campaigns aimed primarily at boosting sign-ups and activation.Desired QualificationsA minimum of 4 years of experience in a growth marketing role.Proven track record in driving successful marketing campaigns and initiatives.Exceptional communication skills and a strong team player mentality.A fearless, independent approach to problem-solving and innovation.

At Inductive Bio, we are revolutionizing drug discovery to enhance efficiency and speed. Chemists dedicate extensive hours merging data, expertise, and intuition to formulate new molecules that are safe, effective, and compatible with the human body. This intricate process leaves patients waiting for breakthroughs. Our innovative platform, driven by cutting-edge AI, fosters collaboration and accelerates drug development.Our technology is already integrated into numerous active drug discovery initiatives, witnessing rapid adoption. With backing from prominent investors at the convergence of technology and biotechnology, our team comprises elite specialists in both fields. Following successful word-of-mouth traction, we aim to boost our visibility and clearly convey the value we provide, solidifying our position as a dependable partner in the biopharma sector.We are in search of a dynamic Growth Marketer to cultivate qualified sales opportunities and enhance the Inductive Bio brand. This cross-functional role is perfect for a proactive individual who thrives in a fast-paced environment, eager to build from the ground up and iterate based on real-time data and feedback. This position will report directly to the Vice President of Partnerships.

About Alpaca HealthAt Alpaca Health, we empower clinicians to embrace entrepreneurship in the realm of autism care. Our mission is to provide healthcare professionals with the tools they need to launch and grow their own clinics, utilizing cutting-edge AI software, payer contracting solutions, and comprehensive back-office support.As we expand into new states this year, we tackle complex and critical challenges that resonate deeply with families in need. With over $14M in funding from esteemed investors, including Core Innovation Capital, Adverb Ventures, and South Park Commons, we are on a trajectory for long-term industry leadership while positively impacting hundreds of patients with a remarkable 30% month-over-month growth. Role: Founding Growth Marketing LeadWe are on the lookout for a dynamic Founding Growth Marketing Lead who is eager to establish and scale Alpaca Health’s growth engine from the ground up. This hands-on role is perfect for an individual who is passionate about influencing how we connect with entrepreneurial providers, patients, and referral partners.You will spearhead our ecosystem-driven growth strategy across community engagement, content creation, and partnerships, while effectively managing external channels and vendors. Collaborating closely with product, sales, and operations teams, you will turn our vision into a repeatable and scalable growth framework.This position demands a relentless drive for building a sustainable growth machine, not merely executing isolated campaigns. The expectations are high, and the pace is fast.

Growth Product Manager Join us at Mutiny, a pioneering company in the AI-driven marketing space, as we revolutionize the way businesses engage with their customers. Our innovative platform empowers sellers and marketers to create personalized, on-brand experiences that captivate buyers. In this full-time role based in New York City, you will take charge of our growth system, ensuring that our marketing strategies translate into measurable success. Your mission will be to transform initial user interactions into long-term engagements that drive revenue and expansion. Your Role As the Growth PM, you will oversee the entire lifecycle of user experience within our product. This includes: Enhancing user onboarding processes to maximize initial value. Identifying bottlenecks in the user journey and implementing solutions. Collaborating with engineering teams to deploy rapid experiments across key touchpoints, including pricing and lifecycle loops. Creating scalable systems that ensure consistent growth and success. Why You Should Apply We are looking for a proactive individual who thinks like a product manager. If you have successfully optimized a marketing funnel and have a proven track record of driving meaningful outcomes, we want to hear from you. Your ability to turn insights into actionable strategies will help us continue our momentum towards scalable growth.

About DaydreamDaydream AI is pioneering a revolutionary chat-based shopping assistant exclusively tailored for the fashion industry. Our innovative platform transforms the way individuals search for and discover fashion, providing a personalized and engaging experience driven by cutting-edge artificial intelligence and natural language processing.Supported by leading investors such as Forerunner Ventures, Index Ventures, Google Ventures, and True Ventures, our dynamic team is dedicated to redefining the future of shopping.About the RoleAs the Director of Growth and Performance Marketing at Daydream, you will lead a strategic growth framework that transcends traditional marketing expenditures. You will oversee the experimentation engine that dictates how new users discover, engage with, and adopt Daydream. Your responsibilities will include designing and executing rapid tests across various acquisition channels, messaging strategies, creative concepts, and product entry points to enhance growth continually.This role occupies a unique position at the crossroads of performance marketing, brand enhancement, creative testing, AI-driven content creation, and product expansion. We believe that optimal performance is achieved through the harmonious optimization of acquisition, messaging, and the product experience. You will be instrumental in establishing and managing systems that facilitate ongoing testing, learning, and scaling of successful initiatives.This position requires a blend of strategic oversight and practical execution. You may directly manage campaigns, collaborate with agency partners, engage with internal creative teams, leverage social media channels, and work closely with product teams to enhance conversion rates and user activation.Key ResponsibilitiesLead Daydream's growth experimentation engine, testing messaging, creative, audience targeting, channels, and product experiences to drive user acquisition and activation.Develop and execute performance marketing strategies across key channels, including paid social media, search engines, and emerging platforms. Depending on the context, you may execute campaigns directly or oversee agency partners.Establish and manage a high-volume creative testing program, utilizing internal resources, agencies, and AI technologies to swiftly generate and test creative variations for rapid insights.Collaborate closely with product and design teams to optimize the complete acquisition funnel, from ad creative to landing pages, onboarding, and user activation.Employ modern AI tools and automation to expedite growth experimentation, creating creative variations, testing messaging, analyzing performance metrics, and iteratively refining strategies.

About SentSent is revolutionizing the way businesses communicate by providing a robust infrastructure for sending application-to-person (A2P) messages across SMS, WhatsApp, and RCS through a single, unified API. Our innovative routing model automates channel selection based on deliverability and cost, allowing for lower expenses and global reach without the need for channel-specific integrations.Recently, we secured a $5.1M Seed round from esteemed investors such as Companyon Ventures, Bessemer Venture Partners, UIF, and CEAS Investments. We are expanding our team to enhance our infrastructure and replace traditional multi-channel messaging stacks.About the RoleWe are seeking a passionate individual to take charge of and elevate our growth engine, which includes programmatic SEO, paid acquisition, conversion optimization, and the entire product-led growth funnel. This system is currently generating significant pipeline, and your role will be to own, refine, and scale it, freeing our CEO from day-to-day management.You will oversee the entire process from top-of-funnel acquisition to converting signups into activated users. This involves managing paid campaigns, enhancing our SEO and content strategies, experimenting with landing pages and onboarding flows, developing lifecycle email sequences, and analyzing data to understand what works. Collaboration with engineering, sales, and product teams will be essential to convert developer traffic into paying customers.This position is not focused on brand marketing or management; instead, you will be deeply involved in executing experiments, such as launching programmatic content, building demand generation systems, and automating lead qualification. This role is ideal for a technically adept individual who is early in their career and already understands how to manage growth systems from start to finish.What You'll DoAcquisition & SEOTake ownership of Sent's existing programmatic SEO and paid acquisition strategy.Optimize and scale paid channels to achieve tight Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS) targets.Maintain and enhance the content and SEO strategy that currently drives organic growth.Continuously build and test landing pages, calls-to-action (CTAs), and conversion flows.Product-Led GrowthManage the self-serve signup funnel from the initial contact to activated paying customer.Analyze signup-to-activation funnels, identify drop-off points, and implement solutions.Develop automated onboarding, nurturing, and re-engagement email sequences.Collaborate with product and engineering teams to enhance user experience.

Squarespace seeks a Director of Marketing and Growth to lead strategy for the Domains division. This senior role focuses on customer acquisition and strengthening brand presence. The position is open to candidates based in New York City or working remotely within the United States. Key responsibilities Create and execute marketing strategies informed by data to expand the Domains business Partner with teams across Squarespace to align campaigns and initiatives Lead projects aimed at raising awareness and increasing adoption of Squarespace domain offerings Leverage knowledge of the market to help the Domains division compete and grow Requirements Proven experience guiding marketing strategy in a competitive setting Strong foundation in data-driven decision making Demonstrated ability to collaborate across departments and influence outcomes Creative approach with a record of achieving business growth

ABOUT ROCKET MONEY At Rocket Money, we are dedicated to empowering individuals to achieve their optimum financial well-being. Our platform provides members with unparalleled insights into their financial situations, alongside a suite of beneficial services designed to save both time and money – enhancing their financial journeys. Please note: We encourage our team members to work from the office 1-2 days a week, although this is not a formal requirement. ABOUT THE ROLE ‍ As a Senior Growth Marketing Manager, you will report directly to the VP of Growth and play a pivotal role in shaping and executing Rocket Money’s TV acquisition strategy. This senior leadership position within the Growth organization requires you to take ownership of performance metrics and outcomes. You will manage the implementation, analysis, and optimization of both Linear TV and Streaming TV initiatives. Moreover, you will be a visionary in growth data exploration, market entry strategies, creative direction, and redefining media buying practices. This is a chance to significantly influence Rocket Money’s growth trajectory during an exciting hyper-growth phase. Your leadership will be vital in accelerating our market velocity, discovering new scaling opportunities, and elevating our performance marketing strategies. IN THIS ROLE, YOU'LL: Lead the comprehensive strategy and execution of Rocket Money’s TV media buying across Linear and Streaming platforms, encompassing planning, budgeting, targeting, scheduling, optimization, and post-buy analysis. Enhance TV spending efficiency and impact by identifying promising opportunities, creating repeatable strategies, and applying successful tactics across various markets. Manage the TV budget, conduct forecasting, monitor pacing, evaluate spending effectiveness, and calculate ROI, delivering actionable insights and recommendations. Collaborate with Data, Product, Engineering, and CRM teams to enhance measurement frameworks, strengthen attribution models, unlock growth mechanisms, and ensure data integrity across campaigns. Institute a structured experimentation roadmap for TV initiatives, with defined hypotheses, success metrics, and actionable insights. Guide and mentor a high-performing Growth Marketing Manager, nurturing a culture of continuous learning and development within your team. Work closely with the Creative team to ensure that TV creative assets are top-tier and performance-focused; spearhead creative testing and iterations to optimize brand and user acquisition outcomes. Facilitate cross-functional decision-making through data-driven insights; advocate for a test-and-learn culture and translate findings into strategic initiatives.

Overview of the RoleAs the initial dedicated professional for driving growth at Petra Labs, you'll play a pivotal role in scaling our operations. Currently, our growth primarily stems from inbound inquiries and referrals linked to satisfied customers. While this approach is effective, it lacks scalability, and we believe there is untapped demand to explore.We are seeking an innovative thinker who can collaborate closely with our leadership team to construct a robust go-to-market (GTM) strategy from the ground up. Your focus will be on generating qualified enterprise leads, crafting educational content for a market that is just beginning to recognize our category, and executing experiments across various channels to identify effective conversion tactics.In this founding role, you will own the marketing function, influence strategic decisions, and maintain a direct connection with the founders. As a seed-stage company, we offer significant equity opportunities for early team members who are eager to build something meaningful rather than merely joining an existing framework.Your ResponsibilitiesPipeline & Demand GenerationDesign and execute targeted outbound marketing campaigns aimed at enterprise marketing leaders (VPs/CMOs) in new verticals.Establish lead qualification criteria, as we aim to onboard only one client per vertical, prioritizing targeting precision over sheer volume.Develop and refine landing pages, email sequences, and paid marketing campaigns.Monitor and report on key pipeline metrics; take ownership of the funnel from initial awareness to qualified opportunities.Content Creation & Category DevelopmentProduce insightful content that educates the market about AI search optimization, including blog posts, LinkedIn articles, case studies, and data reports.Transform client success stories into compelling proof points (e.g., citation share gains, improvements in prompt rankings).Position Petra Labs as a leading authority in the emerging category we are defining.Assist the founders in establishing thought leadership by providing ghostwritten content, talking points, and social media strategies.Marketing Operations & ExperimentationSet up and manage our CRM, email automation, and analytics systems.Conduct rapid experiments to test different channels, messaging, formats, and audiences.Create repeatable playbooks based on what works; discontinue what doesn’t.Oversee marketing budgets and track return on investment (ROI).

Why Join Our TeamAt Brex, we are revolutionizing the way businesses manage their finances with our AI-powered spend management platform. From integrated corporate cards to banking solutions and global payments, we empower companies—ranging from dynamic startups to established enterprises like DoorDash, Flexport, and Compass—to control their spending confidently, reduce costs, and enhance efficiency on a global scale.Joining Brex means pushing boundaries, challenging conventions, and collaborating with some of the brightest minds in the industry. We are dedicated to fostering a diverse and inclusive workforce, believing that your potential should only be limited by the size of your ambitions. We enable your career growth through ample resources, tools, and support.About Our Marketing TeamThe Marketing department at Brex is the voice that communicates our value to the world. Covering areas from acquisition to activation, we translate product value into measurable business outcomes. Our team works across various domains, including Revenue, Product, and Brand Marketing, collaborating closely with nearly every department at Brex. We prioritize speed, experimentation, and a deep understanding of customer behavior. If you're eager to leverage your creativity to drive growth and influence brand perception, this is the ideal opportunity for you.Your RoleWe are seeking a skilled Senior Marketing Operations Manager to lead our systems, data infrastructure, and digital growth initiatives that support our Product-Led Growth (PLG) strategy. In this pivotal role, you will be instrumental in scaling our digital acquisition efforts, enhancing self-serve onboarding processes, and optimizing marketing performance through automation, experimentation, and data-driven insights.The perfect candidate will have a passion for developing a premier marketing technology stack, focusing on event schema structuring, attribution improvement, insights unlocking, and efficiency driving. You will also be enthusiastic about how AI and intelligent workflows can transform operational processes, elevate personalization, speed up experimentation, and streamline routine tasks. In this role, you will define and implement our future marketing operations framework, modernizing systems, processes, and data management across paid media, web, product, and customer lifecycle channels.Work EnvironmentThis position is based in our New York City office. We embrace a hybrid work model that merges the vibrancy of in-office engagement with the flexibility of remote work. Currently, we require team members to be in the office at least two days per week—specifically Wednesday and Thursday. Starting February 2, 2026, this will increase to three in-office days per week—Monday, Wednesday, and Thursday.