About DaydreamDaydream AI is pioneering a revolutionary chat-based shopping assistant exclusively tailored for the fashion industry. Our innovative platform transforms the way individuals search for and discover fashion, providing a personalized and engaging experience driven by cutting-edge artificial intelligence and natural language processing.Supported by leading investors such as Forerunner Ventures, Index Ventures, Google Ventures, and True Ventures, our dynamic team is dedicated to redefining the future of shopping.About the RoleAs the Director of Growth and Performance Marketing at Daydream, you will lead a strategic growth framework that transcends traditional marketing expenditures. You will oversee the experimentation engine that dictates how new users discover, engage with, and adopt Daydream. Your responsibilities will include designing and executing rapid tests across various acquisition channels, messaging strategies, creative concepts, and product entry points to enhance growth continually.This role occupies a unique position at the crossroads of performance marketing, brand enhancement, creative testing, AI-driven content creation, and product expansion. We believe that optimal performance is achieved through the harmonious optimization of acquisition, messaging, and the product experience. You will be instrumental in establishing and managing systems that facilitate ongoing testing, learning, and scaling of successful initiatives.This position requires a blend of strategic oversight and practical execution. You may directly manage campaigns, collaborate with agency partners, engage with internal creative teams, leverage social media channels, and work closely with product teams to enhance conversion rates and user activation.Key ResponsibilitiesLead Daydream's growth experimentation engine, testing messaging, creative, audience targeting, channels, and product experiences to drive user acquisition and activation.Develop and execute performance marketing strategies across key channels, including paid social media, search engines, and emerging platforms. Depending on the context, you may execute campaigns directly or oversee agency partners.Establish and manage a high-volume creative testing program, utilizing internal resources, agencies, and AI technologies to swiftly generate and test creative variations for rapid insights.Collaborate closely with product and design teams to optimize the complete acquisition funnel, from ad creative to landing pages, onboarding, and user activation.Employ modern AI tools and automation to expedite growth experimentation, creating creative variations, testing messaging, analyzing performance metrics, and iteratively refining strategies.
Mar 24, 2026