About the job
About Oboe
At Oboe, we aspire to teach one billion individuals one trillion things through the development of the world's first fully generalized AI-powered learning platform. Rather than merely enhancing machine intelligence, we focus on empowering human intelligence.
Our dynamic team is composed of innovators passionate about learning, facing challenges, and making a significant impact. If this resonates with you, we would love to connect.
The Role
We are in search of an experienced Director of Growth Marketing to shape Oboe's strategy for attracting and converting learners across diverse subjects, verticals, and formats.
This hands-on position is heavily acquisition-focused. You will craft Oboe’s growth marketing playbook from the ground up and conduct experiments that transform this playbook into a tangible, repeatable, and scalable model. Your role will involve identifying where our future learners engage online and determining the creative messaging that effectively draws them to Oboe.
You will take ownership of our go-to-market strategy and develop the marketing systems essential for scaling as the company expands.
When a new vertical is launched, you can quickly adapt, understand audiences swiftly, and create strategic campaigns to drive traffic. Additionally, you have a strong preference for metrics that show upward trends .
What You’ll Do
Lead Acquisition Efforts: Define and own Oboe’s strategy for user acquisition, ensuring scalable growth through all available channels (social, organic, and paid).
Develop the Playbook: Create, refine, and implement Oboe's growth marketing framework—experiments and methodologies that facilitate predictable and scalable growth.
Execute GTM Strategy: Conduct go-to-market and vertical-specific experiments across all channels to identify scalable growth opportunities.
Enhance Conversion Rates: Collaborate with the team to establish key conversion pathways from initial engagement to user registration.
Analyze and Optimize: Extract insights regarding which channels, narratives, and verticals consistently yield high performance.
Embrace Experimentation: Approach new challenges, channels, and audiences with enthusiasm and adaptability.

