Director of Data Analytics and Business Systems

Legora seeks a Director of Data Analytics and Business Systems to lead its analytics team in New York City. This position plays a central role in shaping analytics strategies that advance company objectives. The Director will use advanced analytical techniques to improve operations and streamline business processes. Role overview This leader will set the direction for the analytics team, guiding priorities and mentoring team members. The role involves developing and executing analytics strategies that align with Legora’s business goals. Close collaboration with teams across the organization is essential to deliver insights that inform strategic decisions. Oversight of business systems management ensures effective data flow and accurate reporting. Promoting a data-driven culture is a key focus. Key responsibilities Lead and mentor the analytics team, setting direction and priorities Develop and implement analytics strategies in line with business objectives Collaborate with teams across Legora to deliver actionable insights Oversee business systems management for effective data flow and reporting Encourage data-driven decision-making throughout the company Requirements Experience in data analytics, business intelligence, and systems management Strong leadership and team management skills Ability to work with multiple departments and communicate complex findings clearly

At PermitFlow, we are transforming the construction landscape across America. As a pioneering applied AI firm, we address one of the most significant information challenges facing the industry: understanding what can be built, where, and how. Our innovative AI-driven solutions empower the nation's builders, enabling them to navigate complex processes from permitting to inspections, thereby accelerating housing, clean energy, and infrastructure projects nationwide.The construction sector, valued at $1.6 trillion, is plagued by inefficiencies, such as significant delays and squandered resources. PermitFlow has already enhanced the speed, accuracy, and transparency of over $20 billion in developments, allowing contractors to minimize compliance time, mitigate risks, and confidently scale their operations.As the U.S. embarks on a new capital expenditure supercycle encompassing data centers, factories, housing, and renewable energy projects, joining PermitFlow means being at the forefront of building the AI infrastructure essential for every construction endeavor, propelling the next wave of reindustrialization.With over $90 million raised, including our recent Series B funding from distinguished investors such as Accel, Kleiner Perkins, Initialized, Y Combinator, Felicis, and Altos Ventures, we are backed by leaders from OpenAI, Google, Procore, ServiceTitan, Zillow, PlanGrid, and Uber.Our headquarters are located in New York City, and we operate under a hybrid work model (3 days in-office per week). We welcome candidates based in NYC or those willing to relocate.

Role overview The Director of Data Operations and Program Analytics leads the City of New York’s efforts to strengthen data-driven decision-making. This position manages daily data operations, focuses on raising data quality, and uses analytics to support a range of city programs and initiatives. What you will do Supervise data operations across multiple city departments Work to enhance the quality and reliability of data used in city programs Apply analytics to inform and assess the impact of city services Partner with stakeholders to implement data-driven strategies Impact This position plays a key role in helping the City improve services for all New Yorkers by ensuring decisions are based on accurate data and thoughtful analysis.

The City of New York is hiring a Deputy Director of Data Analytics and Research based in New York City. This leadership role centers on guiding data analytics and research efforts to support informed decision-making across city agencies. Role overview The Deputy Director will manage the design and rollout of analytics solutions aimed at strengthening operational efficiency and service delivery. This position involves close collaboration with teams throughout city departments to ensure that data insights translate into real improvements for residents and staff. Key responsibilities Oversee the development and execution of analytics projects for city agencies Lead teams in using data to inform and improve city operations Promote data-driven practices that support better service delivery What this role focuses on This position is designed for those who bring both strategic vision and hands-on experience in analytics. The Deputy Director will play a key part in shaping how the City of New York uses data to serve its communities more effectively.

Veeva Systems Inc. is a pioneering organization with a mission to revolutionize the life sciences industry through innovative cloud solutions, enabling companies to expedite the delivery of therapies to patients. As one of the fastest-growing SaaS companies in history, Veeva has achieved remarkable milestones, including surpassing $2 billion in revenue last fiscal year and a promising future of growth.At Veeva, our core values—Do the Right Thing, Customer Success, Employee Success, and Speed—are at the forefront of everything we do. In 2021, we made history by becoming a public benefit corporation (PBC), ensuring we balance the interests of our customers, employees, society, and investors.Embracing a flexible work culture, Veeva is proud to be a Work Anywhere company, allowing you to choose whether to work from home or in the office, fostering an environment where you can thrive.Join us in transforming the life sciences industry while making a positive impact on our customers, employees, and communities.The RoleAs a Consultant within Veeva Analytics, you will play a crucial role in identifying business challenges, utilizing industry data, and providing analytical insights to drive successful business outcomes. Your focus will include optimizing business processes such as HCP segmentation and targeting, commercial analytics, forecasting, field execution, and overall commercial performance, ultimately fostering critical customer relationships in our clients' commercial sectors.Your primary responsibility will be supporting client engagement teams, collaborating with a diverse range of clients to deliver data and analytics-driven consulting services. A strong understanding of life sciences, sales, and commercial operations processes, along with the ability to interpret industry data to provide actionable insights, is essential. You will leverage your consulting experience to lead projects effectively, acting as the day-to-day engagement resource alongside the engagement leadership team.

About Hone HealthHone Health is an innovative online medical clinic that is leading the charge in revolutionizing healthcare and promoting longevity. We leverage state-of-the-art scientific advancements to empower individuals in taking charge of their health and realizing their full potential. Our team is the cornerstone of our operations and drives our success. We approach every initiative with our core values:Prioritize Patient NeedsExecute with DeterminationCommunicate ConstructivelyFoster Collaborative RelationshipsTransform Challenges into OpportunitiesPractice GratitudeHone has been fully remote since inception and will continue to embrace a remote-first culture.Our Ideal CandidateWe seek a mission-driven, motivated individual who thrives in a dynamic environment and is passionate about making a meaningful impact. You should be adaptable, tackling challenges with enthusiasm while understanding the fast-paced, high-growth nature of our organization. Your ability to excel in both independent and collaborative tasks, coupled with effective communication skills, will be essential. You will exhibit humble leadership, advancing initiatives while embracing ongoing learning and development. If you are eager to contribute to a team that advocates for healthier, longer lives, we want to hear from you.The RoleAs the Director of Business Intelligence at Hone, you will spearhead our BI function, leading a talented team of analysts across Finance & Operations, Product & Engineering, and Marketing & Customer Care. Reporting to the Sr. Director of Data, Analytics, and Machine Learning, you will be a strategic partner in shaping data-driven decision-making throughout the organization.You will take ownership of the BI roadmap and operating model, including self-service analytics, governance, stakeholder engagement, and project delivery. This position demands a proactive approach to surfacing insights while upholding high standards for data quality, consistency, and usability.This senior leadership role combines strategic vision, team management, and hands-on analytical work.Primary ResponsibilitiesYour key responsibilities will include, but are not limited to:BI Strategy & RoadmapDefine and lead the Business Intelligence roadmap, ensuring alignment with company priorities and data strategy.Drive initiatives that enhance BI responsiveness to business needs while proactively delivering insights.

Veeva Systems is a mission-driven pioneer in industry cloud technology that accelerates the delivery of life-saving therapies to patients. As one of the fastest-growing SaaS companies, we achieved over $2 billion in revenue in our last fiscal year, with significant growth opportunities ahead.Our core values—Do the Right Thing, Customer Success, Employee Success, and Speed—guide our operations. In 2021, we made history by becoming a public benefit corporation (PBC), committed to balancing the interests of our customers, employees, society, and investors.We invite you to join us in transforming the life sciences industry and making a positive impact on our customers, employees, and communities.The RoleThe Crossix Analytics division at Veeva is dedicated to enhancing healthcare marketing through advanced analytics, innovative planning, targeting, measurement, and optimization solutions. Positioned at the intersection of big data, cutting-edge technology, and multichannel media, Veeva Crossix equips the majority of life sciences companies with valuable insights for strategic decision-making to enhance patient outcomes.As a Director of Analytics Services, you will leverage your expertise to support existing clients by demonstrating Crossix Analytics products and services, sharing industry best practices, managing ongoing client relationships, and collaborating with a talented team to execute analytics initiatives. Ideal candidates will have robust analytical skills, exceptional communication abilities, and a strong aptitude for building client relationships within the life sciences marketing sector.

As the premier manufacturer of window coverings and a significant player in architectural products, Hunter Douglas has established itself as a trusted name for over a century. Our innovative products redefine style and functionality, adorning millions of residential and commercial spaces worldwide.We are on the lookout for dynamic, intelligent, and creative individuals who share our entrepreneurial spirit. At Hunter Douglas, you will find challenging opportunities for growth and a community driven by a shared ambition for success. We are dedicated to offering competitive compensation and benefits packages, ensuring you feel valued as part of our team. Join us in our dream to be the fastest-growing and most beloved window covering company in the world. What’s your dream?Position OverviewWe are in search of a strategic and results-oriented Manager of Business Intelligence & Analytics to lead our business intelligence and advanced analytics initiatives within the Sales department. This role is pivotal in managing a high-impact analytics function that transforms complex data sets into actionable insights to inform key business decisions.The ideal candidate will be proficient in Power BI/Tableau, possess hands-on experience with forecasting techniques, and adeptly apply data science methodologies to solve business challenges. They should be intellectually curious, data-savvy, and passionate about leveraging evidence-based insights for impactful decision-making.

January Digital is a marketing agency based in New York City that specializes in data-driven media, strategic insights, and actionable analytics. The company manages end-to-end media planning and execution, and its consulting division guides marketing organizations with a focus on growth and measurable results. Every client engagement relies on data and insights to help organizations achieve their goals. January Digital emphasizes improving the lives of its clients, employees, and the broader community. Initiatives like WORKS and Good Works provide community support through donations and volunteer work. Employee well-being is prioritized through programs such as Well Works, which includes required minimum PTO, an annual wellness stipend, comprehensive health care, fully funded counseling, and extended parental leave. The agency has earned more than 125 awards, including multiple Best Place to Work honors from INC, Dallas Business Journal, and Ad Age. January Digital is recognized as a 2024 NRF Partner of the Year and has been listed on the INC 5000 seven times. The agency’s work with brands like Carhartt and Steve Madden has also received industry recognition. AI-Enabled Approach The team blends expertise, creativity, and AI to drive results for clients. Ongoing training ensures both staff and clients stay up to date. Candidates with experience developing and refining AI inputs, working with key AI tools, and applying AI to business challenges are valued. Strong critical thinking and a responsible approach to AI are important qualities for team members. Role overview The Director of Analytics is a senior, client-facing leader focused on analytics for media. This position requires a strong background in media measurement and the ability to translate complex analyses into clear, actionable business insights. The role is ideal for someone with recent hands-on media analytics experience who has progressed into leading teams and shaping client strategy. While not handling daily execution, the Director of Analytics supports the analytics team, reviews outputs, and ensures the delivery of high-quality work. The role calls for a balance of strategic leadership and a willingness to step in and assist when needed.

The City of New York is seeking a Data Director to shape and guide data analytics efforts across multiple departments. This leadership role centers on building the city’s data strategy, ensuring analytics projects align with organizational goals, and supporting teams in using data to inform decisions. Role overview The Data Director leads the planning and execution of analytics initiatives. This includes setting priorities for data projects, collaborating with department leaders, and overseeing the development of tools and processes that enable effective data use. Key responsibilities Develop and implement a citywide data strategy Guide analytics projects from concept to completion Work with various departments to identify data needs Promote data literacy and encourage informed decision-making Location This position is based in New York City.

At Veeva Systems, we are dedicated to our mission of transforming the life sciences industry by accelerating the journey of therapies to patients. As a trailblazer in the industry cloud space, we are proud to have achieved over $3 billion in revenue in our last fiscal year, marking us as one of the fastest-growing SaaS companies in history with vast growth opportunities ahead. Our core values—Do the Right Thing, Customer Success, Employee Success, and Speed—drive everything we do. In 2021, we made history by becoming a public benefit corporation, ensuring we uphold the interests of our customers, employees, society, and investors. As a Work Anywhere organization, we empower our team members to choose their work environment, whether from home or the office, enabling them to excel in their preferred settings. Join us in revolutionizing the life sciences landscape while positively impacting our customers, employees, and communities.Position Overview The Director of Strategy will lead the adoption and commercial success of Crossix Analytics M&O products within pivotal Emerging Biotech accounts. This role encompasses developing go-to-market strategies, identifying and addressing sales obstacles, and ensuring the success of early adopters. You will collaborate closely with Account Partners, serving as a market expert on Crossix data, methodologies, products, and unique value propositions. Your responsibilities include outlining key targets and executing strategic account plans, as well as effectively conveying the benefits of specific Crossix products to customers. Additionally, you will work alongside product and marketing teams to create a continuous feedback loop, ensuring our offerings align with customer expectations.

Join Our Team as the Senior Director of Analytics for Casino!At FanDuel, we are on the lookout for a seasoned Analytics leader to spearhead our Analytics team, delivering top-tier data and analytical support to our Casino division and the broader organization. In this pivotal role, you will be at the forefront of driving actionable insights across Commercial, Marketing, Product, Technology, and more.The ideal candidate will bring extensive experience in leading large-scale and highly efficient Analytics teams. You will be responsible for establishing the vision, strategy, and roadmap for performance measurement, customer insights, and optimizing key marketing initiatives throughout the funnel. Your expertise will be instrumental in translating complex data sets and performance trends into concise recommendations that guide decision-making and resource allocation across the business.As a leader, you will develop and mentor a high-performing team, orchestrating cross-functional initiatives that leverage data, automation, and AI to enhance decision-making processes both within and beyond the Analytics domain. This role is highly impactful and visible, requiring the ability to operate at both strategic and operational levels while driving measurable business results through analytics, storytelling, and influence.

Flex is an innovative FinTech company based in New York City, dedicated to revolutionizing the rent payment process. In a world where timely rent payments are often cumbersome and costly, we are on a mission to provide renters with a more flexible and convenient solution. Our platform allows users to manage their rent payments in a way that aligns with their financial needs, making it easier to navigate this significant recurring expense. After building a solid investor foundation and a loyal user community while maintaining a low profile, we are now inviting passionate professionals to join our growing team. Are you ready to make an impact?As a Senior Data Scientist reporting to the Director of Analytics, you will play a pivotal role in driving Flex's strategic direction by leading key analytics initiatives across various departments, including Customer Support, Finance, Marketing, Product, and Strategy. Your expertise will be crucial in unraveling complex data challenges and translating insights into actionable strategies that enhance our business performance. The ideal candidate is deeply inquisitive, maintains high analytical standards, and expertly balances the need for rigor with the urgency of delivering impactful solutions.We are actively expanding our analytics team and are particularly focused on enhancing our Product, Partnerships, and Go-To-Market efforts.

The City of New York is hiring a Director of System Integration to guide the integration of technology systems across multiple city departments. This position is based in New York City and focuses on improving how different technologies work together to support city operations. Role overview This leadership role involves planning, developing, and executing strategies for integrating technology systems. The Director will work directly with city officials, technology teams, and stakeholders to align integration projects with the city’s goals. Key responsibilities Oversee the design and rollout of system integration initiatives Collaborate with various city departments to identify integration needs Lead efforts to improve operational efficiency and service delivery through technology Ensure integration projects support the city’s broader mission Requirements Strategic thinking and a hands-on approach to problem-solving Experience leading system integration projects Ability to work with both technical teams and non-technical stakeholders

The mission of The New York Times is to seek the truth and help people understand the world. Independent journalism is at the heart of all we do, which is why we have a world-renowned newsroom that sends journalists to report from nearly 160 countries. Our focus on enhancing how readers engage with our journalism is paramount, whether in print, audio, or our digital platforms. Our business strategy is built on delivering journalism of such high quality that it is worth paying for.Role Overview:The Data Platform Mission is dedicated to empowering our organization by providing access to data for critical decision-making, enhancing user experiences, and driving impactful strategic choices that create value. We are in search of skilled Analytics Engineers who can help shape a new function within the Data Platform, focusing on supporting our essential data assets across various domains at The New York Times.As a Senior Analytics Engineer, you will collaborate with diverse teams to manage, enhance, and ensure the quality of data across specific organizational domains, facilitating efficient, data-driven decisions and experiences. You will become a subject matter expert within these domains, playing a crucial role in data initiatives and reporting directly to the Executive Director of Analytics Engineering.Key Responsibilities:Act as a Data Platform Evangelist by offering frameworks, training, and guidance to enable individuals to effectively utilize data platform capabilities and articulate well-defined data requirements.Establish data management frameworks providing clear guidelines for data producers, while collaborating with data platform teams to enhance data quality and accessibility.

About Us:At DailyPay, we are revolutionizing the payment landscape. As a leading worktech company and the foremost solution for on-demand pay, we leverage our award-winning technology platform to empower top employers across America in fostering stronger relationships with their employees. Our innovative voluntary employee benefit enhances workforce motivation, encouraging employees to perform better and remain committed while supporting their financial health outside of work.With our headquarters in New York City and operations extending throughout the United States and Belfast, we invite you to explore more at DailyPay's Press Center.The Role:We are seeking a Senior Data Analyst to join our dynamic Data Team! In this pivotal role, you will harness diverse data sources to extract actionable insights and formulate strategic recommendations that drive business value. Collaborating closely with internal teams such as Sales, Marketing, Product, and Customer Success, you will also play a crucial part in enhancing client success by contributing to the development of customer-facing data products and analytics.The mission of the Data Team is vital to the ongoing evolution and success of our product, addressing the needs of our customers and partners while ensuring DailyPay's leadership in the early wage access industry. As a Senior Data Analyst, you will be instrumental in realizing this vision.If you're passionate about data and its impact, we encourage you to apply even if you feel you don't meet every single qualification.Your Impact:Lead Advanced Analytics Initiatives: Take charge of complex analytics projects, proactively identifying opportunities to deliver actionable insights that influence strategic business outcomes.Translate Data into Strategic Recommendations: Move beyond mere reporting by providing comprehensive analyses and clear, data-driven recommendations that shape critical business decisions.Cross-Functional Collaboration: Work alongside stakeholders across various departments to understand their needs, define requirements, and deliver impactful analytics solutions.Mentoring and Leadership: Foster the development and training of the analytics team in strategic problem-solving skills.What You Bring:Proven Experience: Demonstrated expertise in data analytics with a strong ability to interpret and analyze complex data sets.Technical Proficiency: Familiarity with analytics tools and software, as well as programming languages such as SQL or Python.Strong Communication Skills: Ability to convey complex ideas clearly to stakeholders at all levels.

About Saaf AIAt Saaf AI, we are revolutionizing the mortgage lending landscape by harnessing the power of advanced artificial intelligence coupled with established lending practices. As a fintech startup integrated into American Heritage Lending—one of the nation's top ten private lenders, managing billions in loan volume across various programs—we are supported by some of the largest asset management firms and investment funds.Our team is fundamentally AI-driven. Every engineer, product decision, and operational workflow is meticulously crafted to answer the question: “How can AI enhance efficiency, intelligence, and reliability?” If you are eager to expand the horizons of your expertise by utilizing the most advanced AI tools and methodologies daily, this role places you at the forefront of data architecture and analytics engineering as we move into 2026 and beyond.The RoleWe are seeking a Senior Data Architect & Analytics Engineer to lead the development and enhancement of our analytics data platform. As our first dedicated data hire, you will be a hands-on architect responsible for shaping how data drives decisions across underwriting, sales, and operations.While the foundational work has been laid, the most thrilling and impactful challenges are still ahead. You will take charge of a platform ripe for growth: developing entity resolution across disparate real estate data, designing enrichment pipelines that convert raw data into actionable insights, constructing the semantic layer essential for AI-driven analytics, and refining the architecture as we expand into new loan programs and data sources.This role is ideal for you if:You have built and managed a comprehensive modern analytics stack from start to finish, rather than simply contributing to one.Data integrity is your top priority from the outset—not an afterthought.You thrive on enhancing a robust foundation and are driven to achieve ambitious goals.You aspire to be the key data figure in a rapidly growing company—enjoying high ownership, significant impact, and a clear trajectory to team leadership.What You’ll OwnAnalytics Platform — Build It, Run It, Evolve ItTake complete ownership of the production data pipeline—from ingesting external real estate and borrower data to transforming it through a multi-layered model (staging → enrichment → business-ready marts) while ensuring its reliability.Create and maintain the semantic layer—comprising model descriptions, metric definitions, and metadata that fuel BI dashboards, AI assistants, and self-service analytics.

At Veeva Systems, we are pioneering the industry cloud for Life Sciences, empowering companies to operate more efficiently and cohesively. Discover our innovative products, vision, and commitment to being a public benefit corporation on our website.Our approach to consulting is transformative. Unlike traditional firms, Veeva Business Consulting, established in 2019, has rapidly expanded to a global team of over 400 professionals. We are dedicated to enhancing the life sciences sector through the synergy of software, data, and consulting.With significant growth on the horizon for our Business Consulting unit as we approach 2030, we seek exceptional talent to join us in this journey.The RoleWe are inviting recent graduates to become the next wave of consultants through our Business Consultant Development Program. Our program is designed to challenge high-potential individuals and promote rapid learning and meaningful contributions, ensuring you have the tools needed to advance as a Business Consultant and future leader.In the early stages of the program, you will work alongside seasoned team members on customer-focused projects, developing impactful business solutions. Our Analytics team formulates effective business strategies for Life Sciences clients by utilizing Veeva’s extensive and unique industry data, Data Cloud, and other relevant datasets. We guide our clients to enhance their targeting, segmentation, field team activation, and insights into patient and healthcare professional behaviors. The anticipated start date for this position is July 2026.

Director of Channel PartnershipsDepartment: SalesReports To: Head of SalesLocation: New York, NY or Washington, D.C. Metro AreaClassification: Full-Time, ExemptEstimated Compensation Range: $180k-225kFocus: Manage and enhance our channel ecosystem comprising cloud hyperscalers, government resellers, primes, and other federal solution partners to expedite FedRAMP adoption.About Knox SystemsKnox Systems operates the largest Federal managed cloud, delivering secure cloud and AI environments that support the U.S. government’s most critical missions, from national security to public safety and essential public services. Our clients depend on Knox to implement production systems that adhere to the highest standards for security, reliability, and compliance.At Knox, our work is impactful and mission-driven. We address high-stakes challenges with high expectations and visible results. Speed, rigor, and trust are paramount, as the environments we secure must never fail. Your contributions will be recognized, your expertise valued, and the impact of your work will be immediate and measurable. We operate at federal scale, securing some of the most sensitive government environments in the nation, ensuring that our systems perform flawlessly.The RoleKnox Systems is on the lookout for a strategic and innovative Director of Channel Partnerships to lead and grow our network of hyperscaler and government reseller partners. This pivotal role will drive our FedRAMP adoption strategy by empowering cloud hyperscalers (AWS, Azure, GCP) and government resellers/primes (e.g., Carahsoft, GDIC, SAIC) to facilitate customer transformation and compliance. You will design and implement strategic channel initiatives that enhance partner-influenced pipelines, expand joint go-to-market strategies, and increase Knox's visibility in public sector and enterprise markets.Key ResponsibilitiesCultivate strategic alliances with AWS, Google Cloud, and Microsoft Azure sales teams to promote the adoption of Knox's FedRAMP-aligned solutions across their customer bases.Establish and operationalize collaborative go-to-market strategies, co-selling models, and partner enablement programs.

About RebarRebar is revolutionizing the commercial HVAC, Electrical, and Plumbing supply industry by developing a cutting-edge operating system. Our AI-driven quoting engine is expanding across leading suppliers in North America, making measurement and evaluation crucial to our infrastructure.As a Data Analytics Engineer, your mission will be to construct systems that provide insights into our AI's performance in real-world scenarios—analyzing successes and failures, and assessing their influence on business outcomes. You will establish essential product metrics, create monitoring frameworks, and deliver both internal and customer-facing data products that convert raw model outputs into reliable intelligence.This role sits at the crossroads of AI evaluation, product analytics, and data-driven product development. You will not only develop innovative data products that enhance customer value but also track the real-world performance dynamics of our AI systems, informing internal teams and stakeholders for better decision-making. If you are passionate about building analytic infrastructures and measurement systems as well as addressing significant business questions, this position is tailored for you.Required QualificationsBachelor’s or Master’s degree in Computer Science, Data Science, or a related field.Proficient in Python, skilled in SQL, and experienced with Data Warehousing.Demonstrated experience handling large, real-world datasets and navigating ambiguous problem definitions.Proficient in writing modular, testable analytics code and familiar with version control environments.Ability to design meaningful metrics and evaluation frameworks for complex systems from the ground up.Experience in building data visualizations and dashboards.1–3 years of experience in analytics engineering, data science, or product analytics roles working with production data systems.Excellent communication skills for conveying quantitative insights to both technical and non-technical audiences.ResponsibilitiesDesign and develop data-driven product features utilizing Rebar’s historical datasets.Define, implement, and productionize metrics to monitor AI system performance over time, including automated tracking and monitoring of regressions and drift.Analyze model failure modes across documents, projects, customers, and time, communicating findings effectively...