About the job
Demand Generation Manager, Paid Media
About Us:
At impact.com, we are dedicated to empowering our people and enhancing customer success through innovative technology. Our collaborative culture fosters rapid growth and enables us to serve some of the largest brands globally. As the leading SaaS platform for automating partnerships, we tackle real challenges for our clients, helping them scale their revenue significantly. If you're seeking a workplace where your ideas are valued and where you can work alongside talented individuals from around the world, impact.com is the right choice for you!
As the world’s foremost partnership management platform, impact.com is revolutionizing the management and optimization of diverse partnerships, including traditional affiliates, influencers, and B2B collaborations. Our robust platform simplifies the creation, management, and scaling of partnerships with trusted brands and communities, driving revenue growth for major enterprises like Walmart, Uber, Shopify, and more. Learn about how our solutions are transforming business landscapes at www.impact.com.
Your Role at impact.com:
In the role of Demand Generation Manager for Paid Media, you will spearhead the execution and optimization of paid media campaigns across platforms including Google Ads, LinkedIn, and Paid Social. Collaborating closely with Demand Generation, Sales, Content, and Design teams, you will aim to scale pipeline growth, support Account-Based Marketing (ABM) initiatives, and consistently enhance performance through rigorous testing and analysis.
Key Responsibilities:
- Oversee the comprehensive execution of paid campaigns—from ideation and audience targeting to ad trafficking, creative optimization, and performance evaluation.
- Build, launch, and refine paid media campaigns across all stages of the funnel (Top of Funnel to Bottom of Funnel), ensuring effective pipeline and revenue impact.
- Manage multi-channel demand generation strategies and budgets, emphasizing scalability, efficiency, and measurable outcomes.

