About the job
About the Role:
Join Contextual AI as a Senior Product Marketing Manager, where you will be instrumental in shaping and implementing innovative marketing strategies to propel the success of our cutting-edge AI products. You will be the voice of our next-generation AI technologies, engaging with customers and the developer community. This role requires close collaboration with cross-functional teams to ensure successful product launches, robust promotion, and sustained market growth. We seek a strategic thinker with a creative approach to problem-solving, a solid analytical foundation, and familiarity with AI and LLM technologies.
Key Responsibilities:
- Serve as the technology subject matter expert, crafting and executing cross-functional go-to-market strategies for new generative AI products, features, and capabilities.
- Anayze market dynamics, customer behaviors, and competitor strategies regarding AI/ML, translating insights into actionable marketing recommendations.
- Develop compelling product positioning and messaging that resonates with our target audience.
- Work closely with product teams to ensure alignment between product features and customer benefits.
- Design and implement go-to-market plans for new product launches and significant updates.
- Coordinate with cross-functional teams to ensure seamless execution of marketing campaigns.
- Create educational content and inspire both internal and external teams regarding the value of our AI capabilities.
- Collaborate with the content team to maintain a consistent brand voice and messaging.
- Equip the sales team with the necessary tools and knowledge for effective product selling.
- Gather customer feedback and insights to continuously enhance our product offerings.
- Define key performance indicators (KPIs) for evaluating the success of marketing initiatives.
- Analyze and report on the effectiveness of marketing campaigns, providing data-driven recommendations for improvement.

