About the job
About Nubank
Nubank launched in 2013 with a mission to free people from outdated financial systems. By combining technology with attentive customer service, Nubank is changing how people manage their money across Latin America. The company operates in Brazil, Mexico, and Colombia and has become one of the largest digital banking platforms in the region.
Headquartered in São Paulo, Nubank also has offices in Mexico City, Bogotá, Buenos Aires, Durham, and Berlin. Most operations are centered in Brazil, Mexico, and Colombia. The company was founded by David Vélez, Cristina Junqueira, and Edward Wible, and has seen rapid growth since its start.
Media Analyst Role Overview
The media team at Nubank shapes the company's media strategy in Mexico, executing campaigns and tactics across all stages of the funnel. The team uses data and creativity to select the right channels and approaches for business and communication goals.
What You Will Do
- Create and carry out detailed media plans
- Manage campaign budgets and investments
- Prepare reports on campaign performance and insights
- Analyze consumer traffic and audience behavior
- Track campaign results and performance metrics
- Find ways to measure and improve campaign effectiveness
- Work closely with marketing and analytics teams to review advertising efforts and recommend improvements
- Keep up with trends and changes in the media and advertising industry
What We’re Looking For
- 3-5 years of experience running paid campaigns focused on branding and performance, mainly on digital platforms (offline experience is a plus)
- Strong knowledge of brand solutions on platforms like Google, Meta, and TikTok, including creative strategy, optimization, and audience targeting
- 3-5 years of experience in campaign planning, monitoring, and reporting
- Comfort with analytics and audience management tools, including working with attribution models and data from first, second, and third parties
- Strong negotiation skills
- Advanced English proficiency
Location: Mexico City, Mexico

