About the job
Join the #remoteworkrevolution as a Creative Strategist with a focus on performance! Our company is seeking a talented individual who can seamlessly blend data, storytelling, and design to create impactful advertising strategies. This independent contractor role offers the flexibility of working from anywhere while requiring availability during PST hours.
Position: Creative Strategist (Performance-Focused)
Contract Type: Independent Contractor
Working Hours: Monday to Friday, 40 hours per week.
About Us
We are a leading brand in hair tools and beauty technology, committed to delivering innovative design and high-performance results. Our mission is to empower individuals through products that enhance their daily beauty routines and boost their confidence.
Role Overview
In this role, you will collaborate with media buyers, designers, and video editors to transform campaign insights into high-performing ad concepts for Meta and Google platforms. Your analytical and creative skills will be vital as you optimize ad performance through continuous testing, iteration, and storytelling driven by insights.
Key Responsibilities:
- Work alongside media buyers to convert campaign data into effective creative strategies that enhance performance.
- Create creative briefs based on customer insights, market trends, and established testing frameworks.
- Evaluate and refine ad creatives to reduce fatigue and improve metrics like CTR, ROAS, and conversion rates.
- Partner with the design and video teams to ensure all assets adhere to performance best practices.
- Develop and maintain a structured library of successful creative concepts, iterations, and insights.
- Keep an eye on competitor creative trends and proactively suggest innovative angles, hooks, and storytelling techniques.

