About the job
Xero is looking for a Senior Performance Creative Producer to join The Hub, its global in-house creative agency, based in Melbourne (260 Burwood Rd). This senior role supports high-velocity performance, growth, and acquisition projects by keeping creative teams organized and accountable. The focus: deliver experiments on schedule and use creative insights to improve conversion rates. Managing the performance roadmap and balancing shifting priorities are central to this position. The Senior Producer ensures technical strategies and creative work stay aligned, guiding projects from initial brief to measurable, data-driven outcomes. The work directly supports small business growth through impactful creative output.
Team Collaboration
This role connects creative, performance marketing, and production teams. Close collaboration with Creative Directors and Growth leads is expected. The Senior Producer builds trust through transparency and translates technical performance ideas into actionable creative projects, ensuring everyone is aligned and clear on goals.
Initial Focus Areas
- Work with performance vertical leads to turn briefs and conversion strategies into detailed project plans, timelines, and resource needs.
- Use AI tools to automate status updates and manage resources, freeing up time for hands-on collaboration and quality checks.
- Spot risks and obstacles early, especially during testing and optimization, and help the team find steady, structured solutions.
- Improve processes so creative teams can quickly iterate on performance assets without losing sight of quality or strategic intent.
Work Environment
Xero offers a flexible setup that blends collaborative office time with the benefits of remote work. The Melbourne office features modern workspaces, and regular boost days foster team connection and shared learning.

